Sandhya SM
Bangalore
Summary
I am a dynamic Content Strategist and proud women returnee to work after a 10-year career break, with over ten years of experience specializing in SEO and developing robust content strategies that drive brand growth and engagement across digital platforms. I excel in managing the entire content lifecycle, ensuring impactful content that aligns with marketing objectives and client needs.
With a strong focus on newsletters, event marketing, and social media, I have a proven track record of producing content that resonates with diverse audiences. As an accomplished team leader, I am skilled in guiding content teams to deliver high-quality results, setting clear goals, defining KPIs, and maintaining top client satisfaction scores.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Assistant Manager -Content Marketing
HerKey
Bangalore
2024.04 - Current
- As a responsible team lead, I set clear goals and expectations that align with the overall marketing objectives of the clients and the company's best practices.
- This includes defining key performance indicators (KPIs) for content quality, client satisfaction, and timely deliverables, which helps the team stay focused and motivated.
- Responsible for client briefing and client resolution, with a CSAT score of 9.
- Ensuring timely and quality deliverables for various client-related communities through exclusive newsletters, event marketing, and social media marketing.
- Developed and implemented content strategies to drive traffic and engagement.
- Created, edited and published engaging content for multiple platforms including website, social media, email campaigns and blogs.
- Collaborated with design teams to ensure content was up-to-date with visual standards.
- Conducted keyword research to optimize SEO performance across all channels.
- Coordinated with other departments on cross-functional projects related to content creation or promotion.
- Ensured compliance with brand guidelines throughout all content materials.
- Maintained an editorial calendar to plan upcoming content initiatives in advance.
Senior Content Writer
JobsForHer
Bangalore
2021.07 - 2023.04
- Developed content for websites, blogs, and social media platforms.
- Coordinated with design teams to create visuals to accompany written pieces.
- Proofread articles before publishing or printing them.
- Collaborated with marketing team on campaigns and initiatives.
- Analyzed web analytics data to identify areas of improvement in content strategy.
- Created compelling copy for product pages and promotional materials.
- Researched industry trends to ensure accuracy of content.
On a Career Break/ Freelancer Writer
Various
Bangalore
2006.07 - 2009.02
- Edited manuscripts, press releases, and other documents to ensure accuracy and clarity.
- Created original copy for websites, brochures, newsletters, promotional materials, and more.
- Proofread copy to check grammar, punctuation, spelling, syntax, and organization of material.
- Conducted interviews with subject matter experts to obtain relevant information.
- Researched and wrote articles for a variety of publications.
Senior Content Editor
CIOL
Bangalore
2000.10 - 2006.06
- Managed content for the Enterprise channel, including writing case studies, feature articles, and market trend analysis.
- Coordinated with international research agencies (IDC, Gartner) to update channel content regularly.
- Edited weekly newsletters targeting CIOs and senior management, driving engagement and readership.
- Organized events, conducted interviews, and managed editorial projects, like CIOL's annual CIO Forum.
- Reviewed and edited content for accuracy, clarity, consistency, grammar, and spelling.
- Coordinated with writers, designers and other stakeholders to ensure quality control.
Feature Editor and Reporter
Indian Express (Bombay) Ltd – BPD group
Bangalore
1998.06 - 1999.10
- Attended press conferences, briefings and other events to stay current on newsworthy topics.
- Updated website daily with new content.
- Researched and wrote news stories for publication in print and online media.
- Developed contacts with sources to gain information on current events.
- Interviewed individuals regarding their opinions on current topics or issues.
- Collaborated with editors to ensure that all stories met the required standards of quality.
Education
Master of Arts - Mass Communication
Bangalore University
Bangalore1997-04
Bachelor of Science - Electronics
Vijaya College
Bangalore1994-04
Skills
- Communication Skills
- Content Strategy and Planning
- Content Creation and Editing
- SEO and Digital Marketing
- Client Management and Briefing
- Project Management
- Team Leadership and Collaboration
- Analytical and Problem-Solving Skills
- Creative Thinking and Innovation
- Attention to Detail
- Adaptability and Learning Agility
- Time Management
- Conflict Resolution
Accomplishments
- Spot Award for consecutive years for consistent performance
Certification
- Digital Marketing Masterclass
- Social Media Content Marketing Masterclass
Languages
Kannada
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Timeline
Assistant Manager -Content Marketing
HerKey
2024.04 - Current
Senior Content Writer
JobsForHer
2021.07 - 2023.04
On a Career Break/ Freelancer Writer
Various
2006.07 - 2009.02
Senior Content Editor
CIOL
2000.10 - 2006.06
Feature Editor and Reporter
Indian Express (Bombay) Ltd – BPD group
1998.06 - 1999.10
- Digital Marketing Masterclass
- Social Media Content Marketing Masterclass
Master of Arts - Mass Communication
Bangalore University
Bachelor of Science - Electronics
Vijaya College
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