A result-oriented professional having over 18 years of robust experience in Sales & Marketing with F.M.C.G. companies for Retail, Modern trade, Rural Business and E-commerce.
🡆 Adept in managing business operations with a focus on top-line and bottom-line performance and expertise in determining the company's mission and strategic direction, policies & organizational objectives.
🡆 Solid track record of skills in developing & implementing strategic plans, business operations and sales & marketing initiatives. Identifying and developing markets and developing great teams.
🡆 Determined to see brands succeed in terms of market share, performance speaks through greater leadership and the team succeeds in all aspects. Experience of working state in Delhi, Punjab, Haryana, U.P., Uttarakhand, Himachal, J&K.
🡆 Expertise in creating business development procedures, brand building/communication, growing brand sales, dealer/service standards, and operational policies/guidelines with a clear understanding & experience of operating each of the designated regions as a separate profit centre.
🡆 An effective leader with distinguished abilities in directing, leading & motivating a large multicultural workforce; excellent relationship-building & interpersonal skills; strong analytical, and problem-solving abilities.
🡆 Primary and Secondary sales of North-2(GT) and Pan India C&C and New Comm Business.
🡆 Pan India Business strategy for -Metro/Lots/Walmart/Jio-Mart/Udaan/Jumbo tail/Elastic run.
🡆 Responsible for trade load designed for QTR, GTM Planning, and local level initiative.
🡆 Working towards 2ASM, 6 A.S.E., 24 Sales officers, 134 field force; 36 outlets promoters’ .
🡆 Working towards developing & maintaining the Distributor-Distributor network & Distributor-retail wholesale and CNC businesses.
🡆 Handling the Objective and Target Setting Incentive Planning, appointing and upgrading the Skill sets of ASE/Sales Officers/M.T./promoters. Sales replenishment and forecasting planning for Qtr and Year.
🡆Grew businesses by adopting market expansion strategy to serve different customer needs.
🡆 Recruitment, development, motivation and train the ASM's and ASE.
🡆 Tracking sales targets/KPIs/New initiatives/competitor’s activity on a regular basis.
🡆Developed sales strategy based on research of consumer buying trends and market conditions.
Strategic Planning,Sales Operations,New Brand Launch, New Market Development, Analysis,Sales DistributionBusiness Planning, Distribution & Channel Management,Team Management,Marketing