Years of professional experience in Marketing and Communication
Sandip Shrotri
Mumbai
Summary
Skilled marketing leader with proven track record of leading traditional and digital marketing strategies. 20 plus years experience of directing high-value projects across industries with a goal oriented, proactive and resourceful approach focused on ROI.
Overview
23
23
Work History
Vice President - Marketing and Communication
at Cognigix Digital Learning Pvt.Ltd.
Mumbai
07.2022 - Current
- Established overall marketing and go-to-market strategy, budgets and goals.
- Planned and managed in-bound and out-bound marketing strategies for multiple customer profiles - B2C Platforms, Enterprise and B2B Platforms, Enterprise Technology Vendors
- Created and executed digital marketing campaign calendar using marketing automation platforms.
- Identified, recommended and led initiatives to drive growth and performance improvement.
- Devised and managed creative plans for company branding and product launches.
- Used data and reports to make evidence-based decisions
- Developed integrated marketing communications programs, collaborating with and managing agency partners to meet plans.
Lead - Marketing
at UpGrad
Mumbai
09.2021 - 05.2022
- Developed overall marketing program and achieved 6X marketing funnel in 5 months totaling to 12 Crore for the quarter
- Grew customer base over 60% and improved revenue pipeline 90% by strategising and running over 7 campaigns
- Increased lead generation by 250% and drove brand awareness campaigns
- Monitored external vendors for Events, Public Relations, Lead Generation and Social Media
- Handled customer inquiries promptly and efficiently, serving as point-of-contact between teams and departments for consistency.
- Led a team of lead generation specialists, content specialists and social media marketeers
Vice President and Head-Marketing
at Cognigix Digital Learning Pvt.Ltd
Mumbai
11.2018 - 05.2021
- Reduced cost-per-lead metrics while increasing overall lead volumes and conversion
- More than 100 SQL’s generated through targeted content marketing strategy.
- Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, re-targeting and marketing automation
- Won Gold for "Best consumer relation campaign" and a silver for “ Best digital content marketing strategy” at the prestigious Public Relations Council of India (PRCI)
Head- Digital Marketing
at ARANCA
Mumbai
10.2013 - 07.2015
- Marketing Automation - Generated more than 300 new leads in just 9 months, 72 new customers and generated business of more than USD 1.5 Mn by spearheading social media campaigns
Head - Corporate Communication and Market Research
at Viraj Profiles Limited
Mumbai
10.2010 - 09.2013
- Market Intelligence: Analysed potential of more than 75 countries within 6 months resulting in adding more than 3000 new prospects and generating a business of more than $15mn
- Corporate Communication and Product Branding: Controlled budget of $1mn for marketing and corporate communication
DGM- Corporate Communication
at Bharat Bijlee
Mumbai
09.2008 - 10.2010
Senior Manager - Corporate Communication
at ISPAT Industries (JSW ISPAT)
Mumbai
11.2007 - 08.2008
Assistant Manager
at JSW Steel Limited
12.2004 - 10.2007
Senior Visualiser
at SVC Superchem Limited
04.2000 - 12.2004
Education
Diploma - Graphic Designing
Microcell Graphic Institute
01.1998
MSE - Masters in Software Engineering - Computer And Information Sciences
Aptech Computer Education
Mumbai06.1996
Skills
- Brand Management
- Integrated Digital Marketing
- SEO and SEM
- Performance Marketing
- Public Relations
- ATL / BTL Campaign Management
- Channel Network
- Strategic Planning & Budgets
- Advertising
- Corporate Communications
- Consumer Research & CRM
- Competitive Analysis
- Media Planning and Strategy
- Trade Shows and Exhibitions
- Webinars and Online events
- Strategic Alliances
- Customer Relationships
- Team Building
- Go To Market Strategy
- Online Advertising
Career Aspiration
"To create communication strategies which differentiate the brand from the herd while driving the revenue growth and a positive public image of the organisation"
SUMMARY
A performance marketing and communication specialist with 22 years of experience, implementing innovative online and offline marketing initiatives that have driven over 6X ROI. B2B | Ex JSW | Ex UpGrad
Linkedin Recommendations
- “Sandip is a very responsbile, intelligent person who work hard smartly. He is always willing to help other colleagues. With his abundant experience in the field, I'm sure he will bring any company to a
higher position” - Mona Atindra Bose, Experienced HR Leader |OD Consultant | Visiting Faculty @WE School
- “Sandip is a self starter and motivated employee and was dependable whenever any assignment was given to him. He was also an excellent team player and showed good leadership abilities. He is also a very creative person and will add value to the project assigned to him.” - Rajeev Donde, Director at CBD Foundation
- “Amazingly Creative, Lateral Thinker, Manages to blend the Strategic Objective with the new line of thought, Willingness to try different approaches” - Ameet Rele, Head of Corporate Communications at Bosh India
- Sandip is self starter & very creative. Once briefed , he can do the job himself . He is hard working & task oriented.
- Jayaraman R, Asso Vice President- corporate planning & Imports at JSW steel ltd
Languages
English, Hindi, Marathi
Timeline
Vice President - Marketing and Communication
at Cognigix Digital Learning Pvt.Ltd.
07.2022 - Current
Lead - Marketing
at UpGrad
09.2021 - 05.2022
Vice President and Head-Marketing
at Cognigix Digital Learning Pvt.Ltd
11.2018 - 05.2021
Head- Digital Marketing
at ARANCA
10.2013 - 07.2015
Head - Corporate Communication and Market Research
at Viraj Profiles Limited
10.2010 - 09.2013
DGM- Corporate Communication
at Bharat Bijlee
09.2008 - 10.2010
Senior Manager - Corporate Communication
at ISPAT Industries (JSW ISPAT)
11.2007 - 08.2008
Assistant Manager
at JSW Steel Limited
12.2004 - 10.2007
Senior Visualiser
at SVC Superchem Limited
04.2000 - 12.2004
Diploma - Graphic Designing
Microcell Graphic Institute
MSE - Masters in Software Engineering - Computer And Information Sciences
Aptech Computer Education
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