Sandipan Chakraborty

• Ø Responsible for driving the business of 13 categories, i.e. Masala, Breakfast mixes, Ready to cook, Sweet Mix, Minute range, etc.
• Ø Train, motivate, and lead a team of 8 direct reports (1 AM, 4 TSE, 3 TSI) and an extended team of 51 frontline salespeople toward the achievement of sales and distribution objectives.
• Ø Managed 32 stockists, including several super stockists for GT, market credits, inventory, and claims.
• Ø In-store execution in the top end includes secondary visibility, floor stacks, promoter activities, and consumer promotions.
• Ø Exploring and expanding the distribution network by increasing the distributor network and retail coverage in upcountry.
• Ø Driving Go to market strategies to grow categories, brands, increase penetration & improve share of shelf & market share. (Implemented "Botree" and "SFA" for sales force.
• Ø Monthly sales planning & category, SKU wise rolling forecasting (3 months) with seasonal effect.
• Ø Managing the Mumbai Depot efficiently at both Category and SKU levels with an emphasis on correct inventory and stock freshness involves a combination of strategic planning, daily monitoring, and use of digital tools.
• Ø Design Trade marketing input bases on sales trend and opportunity and marketing input from better visibility, increase share of shelf, counter competitors with concern department

Ø Responsible for driving business of Biscuit, confectionery, Atta & Snacks categories of Parle.

Ø Responsible for turnover of 90 Crore annually & expanding width & depth of distribution in South & Central Mumbai.

Ø Train, motivate and lead a team of 5 on roll “Sales Executive”, 48 front line sales person towards the achievement of sales and distribution objectives. Setting KPI’s for my team and ensuring those are achieved. To look after Personal & professional development of team

Ø Implemented ARS (Automated Replenishment System) for systematic order generation process in Mumbai.

Ø Exploring & expanding distribution network by increasing distributor network & retail coverage. (Implemented “Samruddhi” project for top end outlet)

Ø Driving Go to market strategies to grow categories, brands, increase penetration & improve share of shelf & market share. (Implemented “Segmented model” and “Saksham” for field force)

Ø Monthly sales planning & forecasting taking into account shelf life. (Properly feed POB for next month)

Ø Devising & executing strategies to increase efficiencies in terms of effective coverage & productivity; In tern increasing per capita consumption (PCC).

Ø Devising the sales initiative & driving sales team to achieve business goals.

Ø Providing necessary training (on job training in market) to sales team regarding product & areas of improvement to achieve desired results.

Ø Competition tracking & making proactive plans/ tactics to counter competitors.

Ø To align the CFA operations, maintaining hygiene.

• Ø Responsible for driving business of Chocolate, biscuit, confectionery & heath drinks categories of Mondelez.
• Ø Responsible for turnover of 30 Crore annually & expanding width & depth of distribution in Central Mumbai.
• Ø Train, motivate and lead a team of “2 distributors, 24 front line Sales person, 1
• Supervisor & 2 Merchandisers” towards the achievement of sales and distribution and
• Ø Setting KPI's for my team and ensuring those are achieved.
• Ø Driving Go to market strategies to grow categories, brands, increase penetration & improve share of shelf & market share.
• Ø Monthly sales planning, Strategy & execute.
• Ø Devising the sales initiative & driving sales team to achieve business goals.
• Ø Providing necessary training (on job training in market) to sales team regarding product & areas of improvement to achieve desired results.
• Ø Exploring & expanding distribution network by increasing distributor network & retail coverage.
• Ø Competition tracking & making proactive plans/ tactics to counter competitors.
• To align the CFA operations, maintaining hygiene.

Ø Look after 2 “super Stockiest” and 2 ‘'Urban Distribution'' 13 person's sales team and 215 ‘'Sub Distributor''

Ø Develop sales skills & weakly sales review with all TSI and salesman.

Ø Responsible for turnover of 35 Cr INR per annum across Urban, Rural operations.

Ø Train, Educate, develop Sales man, retailers as well as super stockiest and sub stockiest regarding our product, activity which will help us to increase Mondelez market share rather than competitors.

Ø Develop a strong/distribution network – through enhancement of width and depth of distribution.

Ø Look after 4 ‘'Re Distribution Stockist'' 13 person's sales team and 105 ‘'Shakti Amma''.

Ø Developed sales skills & weakly sales review with all salesman.

Ø Calculate ROI in every month and thoroughly discuss with distributors

Ø Responsible for 21 Cr revenue per annum in my territory.

Ø Educating Sales man, retailers as well as Shakti ammas regarding our product, activity which will help us to increase HUL market share rather than competitors.

Ø Look after the horizontal expansion (like to open new outlet, new shakti ammas in village to village) the entire territory.