Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Timeline
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Sandipan SANAT DEBNATH

Chandpur

Summary

Skilled Salesforce Marketing Cloud professional with experience in campaign development, automation, and data segmentation. Seeking a dynamic role to apply my SFMC expertise in driving personalized and data-driven marketing solutions.

Overview

6
6
years of professional experience

Work History

Project Associate

Cognizant
02.2022 - Current
  • Company Overview: Client - Gilead
  • Specialize in Salesforce Marketing Cloud (SFMC), delivering scalable, data-driven marketing automation and engagement solutions.
  • Configure and manage new Business Units in SFMC, ensuring proper branding, role access, and organizational structure.
  • Manage API integrations between SFMC and external platforms (e.g., OT) for real-time consent and preference syncing.
  • Monitor and troubleshoot Automation Studio workflows, resolving errors and creating exact automations for reporting.
  • Design and deploy personalized Welcome Journeys in Journey Builder using real-time triggers and dynamic content.
  • Develop SSJS scripts to automate data hygiene tasks like deleting outdated records from Data Extensions.
  • Gather business requirements and collaborate with stakeholders to implement actionable marketing solutions.
  • Client - Gilead
  • Strengthened team dynamics through regular feedback sessions, resulting in increased productivity and improved performance.

Digital Marketing Associate

Accenture
11.2020 - 12.2021
  • Company Overview: Client - Loreal. Project Description - Managing end to end consumer and professional Broadcast campaigns.
  • Create, build and execute campaigns.
  • Working on email studio to develop personalized email using ampscript.
  • Working on Content builder to create content templates.
  • Segment the target audience using the SQL query and creating the data extension for each campaign.
  • Testing the build Campaigns end to end and finalize the deployment in user initiated or using Journey Builder.
  • Implementing the Subject Line and Time A/B testing on various deployments.
  • Creating the Automation which helps to refresh data as per schedule activity.
  • Manage the data extension and trigger Journey on Salesforce marketing cloud platform.
  • Client - Loreal. Project Description - Managing end to end consumer and professional Broadcast campaigns.

Analyst

Eclerx Services Ltd.
07.2019 - 11.2020
  • Company Overview: Client - Dell. Project Description - Project is based on development and management of email marketing campaigns for small business and consumer segments.
  • Closely monitored production systems to ensure consistently flawless performance.
  • Content management and specially the print and media marketing campaigns using the Dell Share tool.
  • Coordination with onsite coordinator for smooth functioning of the system.
  • Sending the proofs to the client for approval.
  • Scheduling the campaigns.
  • Client - Dell. Project Description - Project is based on development and management of email marketing campaigns for small business and consumer segments.

Education

Computer Science and Engineering -

P. R. Pote College of engineering
Amravati, Maharashtra
06.2018

HSC -

Bhikhamchand Khandelwal Jr College
06.2014

SSC -

Krishi Vidhyalay
06.2012

Skills

  • Salesforce marketing cloud
  • Amp-script
  • SSJS
  • HTML
  • CSS
  • Automation Studio
  • Journey Builder
  • Email Studio
  • Cloud Pages

Personal Information

  • Hobbies: Playing Keyboard
  • Date of Birth: 08/29/96
  • Gender: Male

Languages

Telugu

Timeline

Project Associate

Cognizant
02.2022 - Current

Digital Marketing Associate

Accenture
11.2020 - 12.2021

Analyst

Eclerx Services Ltd.
07.2019 - 11.2020

HSC -

Bhikhamchand Khandelwal Jr College

SSC -

Krishi Vidhyalay

Computer Science and Engineering -

P. R. Pote College of engineering

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Sandipan SANAT DEBNATH