Sandipan SANAT DEBNATH
Chandpur
Summary
Skilled Salesforce Marketing Cloud professional with experience in campaign development, automation, and data segmentation. Seeking a dynamic role to apply my SFMC expertise in driving personalized and data-driven marketing solutions.
Overview
6
6
years of professional experience
Work History
Project Associate
Cognizant
Pune, Maharashtra
02.2022 - Current
- Company Overview: Client - Gilead
- Specialize in Salesforce Marketing Cloud (SFMC), delivering scalable, data-driven marketing automation and engagement solutions.
- Configure and manage new Business Units in SFMC, ensuring proper branding, role access, and organizational structure.
- Manage API integrations between SFMC and external platforms (e.g., OT) for real-time consent and preference syncing.
- Monitor and troubleshoot Automation Studio workflows, resolving errors and creating exact automations for reporting.
- Design and deploy personalized Welcome Journeys in Journey Builder using real-time triggers and dynamic content.
- Develop SSJS scripts to automate data hygiene tasks like deleting outdated records from Data Extensions.
- Gather business requirements and collaborate with stakeholders to implement actionable marketing solutions.
- Client - Gilead
- Strengthened team dynamics through regular feedback sessions, resulting in increased productivity and improved performance.
Digital Marketing Associate
Accenture
Mumbai, Maharashtra
11.2020 - 12.2021
- Company Overview: Client - Loreal. Project Description - Managing end to end consumer and professional Broadcast campaigns.
- Create, build and execute campaigns.
- Working on email studio to develop personalized email using ampscript.
- Working on Content builder to create content templates.
- Segment the target audience using the SQL query and creating the data extension for each campaign.
- Testing the build Campaigns end to end and finalize the deployment in user initiated or using Journey Builder.
- Implementing the Subject Line and Time A/B testing on various deployments.
- Creating the Automation which helps to refresh data as per schedule activity.
- Manage the data extension and trigger Journey on Salesforce marketing cloud platform.
- Client - Loreal. Project Description - Managing end to end consumer and professional Broadcast campaigns.
Analyst
Eclerx Services Ltd.
Pune, Maharashtra
07.2019 - 11.2020
- Company Overview: Client - Dell. Project Description - Project is based on development and management of email marketing campaigns for small business and consumer segments.
- Closely monitored production systems to ensure consistently flawless performance.
- Content management and specially the print and media marketing campaigns using the Dell Share tool.
- Coordination with onsite coordinator for smooth functioning of the system.
- Sending the proofs to the client for approval.
- Scheduling the campaigns.
- Client - Dell. Project Description - Project is based on development and management of email marketing campaigns for small business and consumer segments.
Education
Computer Science and Engineering -
P. R. Pote College of engineering
Amravati, Maharashtra06.2018
HSC -
Bhikhamchand Khandelwal Jr College
06.2014
SSC -
Krishi Vidhyalay
06.2012
Skills
- Salesforce marketing cloud
- Amp-script
- SSJS
- HTML
- CSS
- Automation Studio
- Journey Builder
- Email Studio
- Cloud Pages
Personal Information
- Hobbies: Playing Keyboard
- Date of Birth: 08/29/96
- Gender: Male
Languages
Telugu
Timeline
Project Associate
Cognizant
02.2022 - Current
Digital Marketing Associate
Accenture
11.2020 - 12.2021
Analyst
Eclerx Services Ltd.
07.2019 - 11.2020
HSC -
Bhikhamchand Khandelwal Jr College
SSC -
Krishi Vidhyalay
Computer Science and Engineering -
P. R. Pote College of engineering