Sangeeta Das
Digital Marketing Associate
Bengaluru,KA
Summary
Successful Digital Marketing Associate skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
Digital Marketing Associate
iNube Software Solutions
Bangalore, Karnataka
01.2022 - Current
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Utilized effective digital marketing methods to increase sales.
- Used Zoho, Canva & Vimeo to create Social post, videos, presentations and schedule posts.
- Increased brand awareness with ambassador partnerships and targeted email campaigns via mailchimp.
- Implemented new strategies to improve click-through rates and conversion.
- Created social media content with innovative brand messaging to support new product launches.
- Evaluated market trends to stay current on consumer and competitor changes.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Utilized UTM parameters to tracks performances of social posts on LinkedIn and email campaigns.
- Conducted end-to-end Google ad campaign.
- Conducted LinkedIn ad campaign and managed them using LinkedIn campaign manager.
- Developed paid client ads for use on diverse social media platforms.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Created content strategies for digital media.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created customized marketing materials to increase product awareness.
- Hands-on experiences on tools like Canva, Zoho, MailChimp, GoogleAds, Google Analytics, Bitly, Grammarly, Pexels, Freepik.
- End-to-end events like Webinars & Podcasts conducted.
- PR Release for partnership announcements.
- Actively communicating with magazines and PR agencies for building company's brand identity.
Digital Marketing Intern
DUPAM Consulting
Bangalore, Karnataka
06.2021 - 08.2021
- Digital Marketing Firm dealing with marketing of real estate properties
- Handle the social media accounts of the firm
- Content Writing related to the projects handled by the firm
- Creating social media posts for the firm related to the project and the firm
- Research and PPTs
- Providing contents for the website optimization
- Certificate of successful completion of internship.
SEO Analyst - Intern
The Bagh Store
Bengaluru
06.2021 - 07.2021
- An E-Commerce website dealing with rare and indoor plants delivering in Bangalore and across the country
- Keyword Research using Google Ads Keyword Planner
- Create SEO Title, Slug, Alt Text, Meta Description for each plant to be updated in the website
- Update the team on updated keywords with maximum searches
- Keep a track on competitor's websites
- Write relevant content for the website using keyword research
- Certificate of successful completion of internship.
Senior Technical Support Analyst
IBM India
Bangalore, Karnataka
01.2014 - 06.2019
- Maximized use of hardware and software by training users and interpreting instructions
- Assisted customers with troubleshooting issues encountered while using hardware or software, providing actionable tips to resolve problems
- Documented all transactions and support interactions in system for future reference and addition to knowledge base
- Responded to support requests from end users and patiently walked individuals through basic troubleshooting tasks
- Followed up with clients to verify optimal customer satisfaction following support engagement and problem resolution
- Explained technical information in clear terms to non-technical individuals to promote better understanding
- Details
- Bengaluru
- India
Intern
Manasa Hospital
Bangalore, Karnataka
03.2013 - 04.2013
Education
Bachelor of Arts - Journalism, Psychology and English Literature
SBMJC - Jain University
Bangalore, Karnataka 06.2011 - 05.2014
Skills
undefined
Timeline
Digital Marketing Associate
iNube Software Solutions
01.2022 - Current
Digital Marketing Intern
DUPAM Consulting
06.2021 - 08.2021
SEO Analyst - Intern
The Bagh Store
06.2021 - 07.2021
Senior Technical Support Analyst
IBM India
01.2014 - 06.2019
Intern
Manasa Hospital
03.2013 - 04.2013
Bachelor of Arts - Journalism, Psychology and English Literature
SBMJC - Jain University
06.2011 - 05.2014
Similar Profiles
REECHEL MAHAPATRAREECHEL MAHAPATRA
Growth Specialist at iNube Software Solutions LimitedGrowth Specialist at iNube Software Solutions Limited
ANKIT TIWARIANKIT TIWARI
Business Analyst at iNube Software SolutionsBusiness Analyst at iNube Software Solutions
Laxmi Laxmi null
Software Engineer at INube Software Solutions Pvt. Ltd. BangaloreSoftware Engineer at INube Software Solutions Pvt. Ltd. Bangalore