SANGEETH JAYAN
Brampton
Summary
Highly accomplished Digital Marketing Strategist with 5+ years of experience. Proven track record in developing and executing innovative digital marketing campaigns that consistently exceed client expectations. Expertise includes data-driven decision-making, comprehensive knowledge of various digital marketing channels, and a strong focus on maximizing ROI. Adept at leading cross-functional teams and delivering exceptional results in competitive markets.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Google Ads Strategist
Google (TP Canada-Google Partner)
Toronto
05.2023 - Current
- Specialized in Google Ads Consultation for Marketing Agencies concerning the support extended to Google Ads End clients across industries, including e-commerce, B2B, healthcare, and financial businesses
- Implemented new SEO and PPC strategies, exceeding performance goals and regularly reporting on the implementation of new initiatives
- Spearheaded the development and execution of successful Paid Ads campaigns, resulting in an average 15% increase in lead generation
- Conducted comprehensive keyword research based on target audience, industry trends, and competition, improving campaign performance
- Analyzed campaign data, identified areas for improvement, and provided recommendations related to bidding strategies, bid adjustments, budget allocation, audience targeting, and placements, resulting in an average 50% improvement in campaign ROI
- Expertise in running Branded, Competitor, Remarketing campaigns and Experiment campaigns (A/B testing)
- Configured web analytics tracking systems GA4 and Google Tag Manager, consistently achieving accurate tracking and reporting
- Maintained proactive client relationships, offering strategic recommendations that led to a 90% client satisfaction rate.
Digital Marketing Strategist
Grun Agro
Kerala
03.2018 - 05.2021
- Conducted market research and competitor analysis, identifying key industry trends
- Optimized the company website, produced health and genetics-related content for website and social media pages resulting in a 20% increase in organic search traffic
- Managed social media and influencer campaigns, increasing brand visibility by 35%
- Implemented email marketing, securing a 15% growth in subscribers and a 10% boost in click-through rates
- Developed and implemented innovative SEM and SMM campaign strategies, tailored to client business objectives and target audience, resulting in 400% ROAS
- Monitored and optimized campaigns on Google Ads, Bing, Facebook, Instagram, and LinkedIn, consistently staying within budget and achieving optimal performance
- Conducted A/B testing on ad creatives and landing pages to optimize campaign performance and improve conversion rates
- Configured and managed CMS, CRM, and Reporting Tool integrations, promptly ensuring optimal functionality and troubleshooting issues.
Chief Marketing & Technology Officer (Startup)
EDHAL
Kerala
01.2018 - 05.2021
- Developed comprehensive marketing plans aligned with school goals and maintained consistent brand identity across all materials
- Managed company website and social media engagement
- Created compelling content highlighting achievements and expertise
- Planned and executed advertising campaigns for prospective levels in the pipeline
- During the COVID-19 pandemic lockdown, developed systems and processes and trained employees for the online transition of all operations, using Google Meets and Slack, Using Google Sheets and forms to conduct online surveys to understand refined user behavior.
Education
Marketing Management- Digital Media - PGDM -
Lambton College
Toronto, Canada05.2022
Bachelor in Commerce: Computer/Information Technology -
St Joseph's College
Calicut, India05.2018
Skills
- Strategic Planning
- Campaign Optimization
- Competitive Analysis
- Google Analytics
- SEO/SEM Strategies
- Keyword Analysis
- Expertise in Google Ads
- Pay Per Click Knowledge
Certification
- Google Ads Search Certification
- Google Ads YouTube Certification
- Google Ads Display Certification
- Goggle Ads Measurement Certification
- Google Analytics Certification
Timeline
Google Ads Strategist
Google (TP Canada-Google Partner)
05.2023 - Current
Digital Marketing Strategist
Grun Agro
03.2018 - 05.2021
Chief Marketing & Technology Officer (Startup)
EDHAL
01.2018 - 05.2021
Marketing Management- Digital Media - PGDM -
Lambton College
Bachelor in Commerce: Computer/Information Technology -
St Joseph's College
- Google Ads Search Certification
- Google Ads YouTube Certification
- Google Ads Display Certification
- Goggle Ads Measurement Certification
- Google Analytics Certification
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