Sangeetha Senthilselvan
Chennai
Summary
Business Analyst (transitioning) with 3 years of experience as a Data Processing Analyst at NielsenIQ. Strong background in data analysis, stakeholder collaboration, requirement gathering, and business documentation. Experienced in translating business needs into actionable insights using SQL, Excel, and BI tools. Completed formal Product Management training, strengthening problem definition, KPI analysis, and impact evaluation skills. Seeking Business Analyst roles in data-driven and product-focused teams.
Overview
3
3
years of professional experience
4
4
Certifications
Work History
Data Processing Analyst
NielsenIQ
Chennai
03.2022 - 03.2025
- Analyzed large-scale retail and consumer datasets to ensure accuracy, consistency, and business readiness.
- Collaborated with internal stakeholders to understand data requirements and reporting expectations.
- Performed data validation, cleansing, and quality checks aligned with defined business rules.
- Prepared structured reports and dashboards to support internal and client-facing business decisions.
- Documented data definitions, business rules, and standard operating procedures to improve process clarity.
- Translated data findings into actionable business insights.
Education
B.Tech - Chemical Engineering
Adhiyamaan College of Engineering
Hosur, Tamilnadu04-2019
Skills
Business analysis:
- Requirement Gathering & Analysis
- BRD, FRD
- Stakeholder Communication
- Process Mapping (As-Is / To-Be)
- Gap Analysis
- UAT Support
- Business Documentation
Data & Analytics:
- Advanced Excel (Pivot Tables, VLOOKUP, Power Query)
- SQL Quering (Joins, Aggregations, Subqueries)
- Data Validation & Quality Assurance
- KPI Definition & Reporting
- Dashboard creation
- Data visualization
- Data warehousing
Tools
- MS Excel
- SQL
- Power BI
- JIRA
- Confluence
- Google Sheets
Projects
Sales Performance & KPI Analysis | Excel, SQL
- Gathered business requirements and defined KPIs aligned with business objectives.
- Analyzed sales data to identify trends and performance gaps.
- Built dashboards and summary reports to support decision-making.
Customer Behavior & Churn Analysis | Power BI
- Analyzed customer datasets to identify churn patterns.
- Designed Power BI dashboards and provided business recommendations.
Certification
Product Management Fellowship – NextLeap
Timeline
Data Processing Analyst
NielsenIQ
03.2022 - 03.2025
B.Tech - Chemical Engineering
Adhiyamaan College of Engineering