Sangeetha V

Leading the development of Platform and 0-1 ML solutions for Dell.com's personalization at scale with a focus on account, marketing-amplifying purchase, purchase experience.

• Spearheading the development of a new ML feature store with recommendations, dynamic content, and next best action systems; managing a global team of 15 data scientists, data engineers and software engineers to deliver a solution that enables Dell.com teams drive team-specific personalization.
• Leading the core meetings and growth board for the products, metrices development and management based on data, developing roadmap for ML system, break it down into achievable slices at quarter and sprint-level.
• Initiated and leading E2E iterative development of clustering based personalized marketing recommendation system forecasting next best action/purchase for Dell Partners driving +25% conversion of partners to hot state, amplifying purchase with increased revenue of $780M.
• Spearheading the ML-based email nurture campaign for 1Lakh+ Dell Partners in analysis with Partners historic purchase and engagement on all Dell portals.
• Ideated and deployed new LOB's for Standard config microservices serving the Dell quoting tool with business impact of $3.3M revenue/month.
• Leading the order status system that proactively communicates order status info to customer via email/phone eliminating 40% of customer reaching out to Dell.com for order status.
• Leading the E2E development of scalable data platform for Dell.com's personalization which serves as single source of data platform for all Dell.com customer related data eliminating TB's of data redundancy across Dell.com's team.

• Identified process gaps by customer interviewing and driving automation from ideation to implementation that eliminates 60% wait time improving existing capabilities.
• Ideated and prototyped ML model that optimizes 70% of under-utilized resources associated with virtual machines by auto up and down scaling VM resources in collaboration with engineering team and business stakeholders.
• Identified, developed process framework and migrated class I, II, III applications to Dell Digital Cloud(DDC) resulting in 40% increase in migration rate from on-prem, improved customer experience.
• Documented user stories, specifications and product features into detailed work in order to communicate across teams, stakeholders and build mandatory requirements.
• Led and participated in stakeholder meetings with cross-functional team to define roadmap, assess potential risk along process and frame necessary change action.
• Successfully accelerated Product Model Insights score from 0% to 63% by defining team and business KPI's
• Strategizing and getting buy-in from all stakeholders and leadership by providing analysis in support of new product vision for scalable product platforms forecasting data growth using predictive analysis.
• Led and Partnered with 15 solutions engineers, internal customers and stakeholders globally for enabling scalable platform on DDC by creating dedicated native VMware environments for hosting range of applications.

• Collaborating with sales, distributors, partners and end customer to understand accounts YoY growing business requirements and translate to technical solutions along with pricing, quoting, discounting to accelerate Dell sales motion.
• Monitoring existing infrastructure and proposing changes and technology refresh for new capabilities with Dell EMC storage and servers.
• Led and delegated task to 14 presales engineers and effectively maintained teams and individual CSAT score at 100% and increased response rate by 36% by implementing process improvements.
• Partnered with sales in pipelining and winning multiple million dollar business in analysis with competitors.
• Recognized by sales team for continuous help to win $23.1M worth business.

• Supported development of value added services for managing data using Java, learned software engineering process improvements and development best practices.