Sanghamitra Chakraborty

Responsible for developing brand strategies, promoting brand growth and expansion

Key Responsibilities:

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Assist creative development to motivate the target audience to “take action”
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Creating innovative growth strategies with product intervention
• Align the company around the brand’s direction, choices and tactics

Heading Brand operations in HP Studio globally out of India

Key Responsibility:

• Global stakeholder alliance across US/EMEA/SEA for HP consumer products.
• Strategic planning for exclusive product launches for regions
• Managing inflow and outflow of design projects BAU and Launch
• PNL and HR management for the office and team

Business head for reckitt benckiser (Harpic/Veet/Dettol SITI Shield/Dermicool/ Vanish)

Key Responsibilities:

• Developed in-depth knowledge client's business
• Cultivated long-term relationships through focused effort on customer's unique needs and finding best solutions.
• Streamlined costs through proactive examination
• Built and strengthened relationships with industry partners to drive growth.

Vertical head leading multiple brands: Docomo/ Truecaller/ Fortune Magazine/Revelon/ MyGOV.in/ HSIL/NIIT

• Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
• Responsible for over 60% of North revenue via all businesses under my vertical.
• Led multiple pitches for the agency.

Head Client Servicing for North office

Brands Handled: GSK (Crocin, Sensodyne, Parodontax), NGC & Fox Traveler,BIG FM, BIG Magic, Honda Brio, VOLVO , VLCC, Swacchh Bharat, Ministry Of Rural Development, Ministry of Women and child development, USHA & Indian Navy

• Driving a vertical in the system, responsible for brand health and the P&L on the businesses handled.
• Interpreting & devising strategic communication objectives.
• Global leadership team on GSK. Part of the Asia Pac Knowledge center on the brands handled out of India. Handling ISC for Panadol and Oral care.
• Actively involved in New Business Development.

Brands Handled: Dabur,Hallmark Group, Mail Today,Yatra.com

Maruti Genuine Parts

Responsibilities

• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Strategically introduced Disruption across brands handled and led.

Brands Handled:Maruti Suzuki SX4, Fever 104 & HindustanTimes.com

Key Responsibilities:

• Strategizing and executing short and long term plans.
• Instrumental in launching the first restaurant in London and 4 in the Domestic market
• Managing agencies across India and UK.

Brands Handled:Maggi – Sauces & Flavour World (Soups, Seasonings, Recipe Mixes); Nestle Purina (Pet Care), Nestle Corporate ,Sensa – lingerie Store

Brand Handled: Touchtel, Iffco Tokio, India One, Airtel Corporate

Brands Handled: Sprite, Kinley, General Motors,

Caltex, Goodyear, Dettol, Lysol, Harpic

Brands Handled: Salora TVs, The Home Stores,

Underlines Lingerie, Snow White Stores, Samsung (Televisions,

Air conditioners, TV Net Appliances & Corporate)