Sangini Agrawal
Delhi
Summary
Dynamic social media strategist with a proven track record at Brand Quarter Digital, where I led a team to enhance brand visibility and engagement. Expert in visual identity design and influencer marketing, I successfully crafted campaigns that doubled audience interaction, showcasing my creative direction and leadership skills.
Overview
5
5
years of professional experience
Work History
Social Media Lead Consultant
Brand Quarter Digital
01.2024 - Current
- Created cohesive Instagram grids, reels concepts, and content calendars on a monthly basis.
- Managed influencer outreach programs and brand collaborations to expand audience reach.
- Advised on brand voice, color palette, and styling strategy utilizing fashion design expertise.
- Collaborated on multiple brands to strategize and scale initiatives
- Directed team of 5-6 individuals, fostering professional growth
Social Media Designer & Campaign Consultant
House of Kopal
Delhi
01.2024 - Current
- Launched and scaled fashion campaigns, including Rakhi Edit and Resortwear Pop-Ups, through compelling storytelling and visual direction.
- Developed seasonal strategies that doubled sales revenue during festive and wedding seasons.
- Produced design assets for digital advertisements, mailers, pop-up promotions, and influencer collaborations.
Freelance Social Media Consultant
Minaxi
Delhi
01.2023 - Current
- Company Overview: A modern Indian ethnicwear brand.
- - Developed and executed a full-funnel Instagram strategy, doubling follower count and engagement within 12 months.
- - Directed festive campaigns, lookbook shoots, and 'style it your way' reels, leading to increased customer interaction and DMs.
- - Collaborated on product launch promotions, styling reels, and behind-the-scenes content that increased story views by 3x.
Freelance Designer
PartyKles
Delhi
01.2024 - 07.2025
- Directed visual storytelling for brand launches, encompassing embroidery and color palette development.
- Collaborated with founders to establish a comprehensive visual strategy from concept to campaign.
Fashion Designer
Little Tags
New Delhi
05.2022 - 05.2024
- - Designed collections for all 12 in-house kidswear brands; managed sampling, fit testing, and production.
- - Coordinated cross-functional teams (merchandising, logistics, CRM) to ensure on-time product delivery.
- - Created brand-specific illustrations, embroidery plans, and product costing models.
Freelance Designer
Detales
Delhi
01.2021 - 08.2023
- Directed visual storytelling for brand launches, focusing on embroidery and color palette development.
- Collaborated with founders to establish visual strategy from concept through campaign execution.
Fashion Design Intern
Varun Bahl Couture
New Delhi
01.2022 - 06.2022
- - Supported Lakmé Fashion Week 2022 collection development.
- - Designed demi-couture capsule for Overdressed Exhibition at The Leela Palace.
Education
Master's - Fashion & Apparel Design
Pearl Academy
Mumbai01.2024
Bachelor's - Philosophy & Journalism
Kamla Nehru College, Delhi University
Delhi01.2020
Diploma - Indian Ethnic Wear Design
NIFT
Delhi01.2018
Skills
- Social media strategy and content planning
- Visual identity design
- Creative direction and campaign management
- Brand positioning and rebranding
- Influencer marketing coordination
- Adobe Creative Suite and Canva
- Trend research and storytelling
- Team leadership
- Problem solving
- Influencer marketing
- Project management
Projects
Rebranded 10+ small brands with successful audience retention and consistent visual storytelling., Doubled Minaxi's Instagram engagement and following within 1 year through organic strategy., Launched high-performing digital campaigns for House of Kopal, resulting in profitable festive season sales.
Websites
Languages
Hindi
First Language
English
Proficient (C2)
C2
TOOLS & SOFTWARE
- Adobe Illustrator, Photoshop | Canva Pro | Meta Business Suite, Creator Studio
- Microsoft Excel, PowerPoint | Gmail, Google Drive
Timeline
Social Media Lead Consultant
Brand Quarter Digital
01.2024 - Current
Social Media Designer & Campaign Consultant
House of Kopal
01.2024 - Current
Freelance Designer
PartyKles
01.2024 - 07.2025
Freelance Social Media Consultant
Minaxi
01.2023 - Current
Fashion Designer
Little Tags
05.2022 - 05.2024
Fashion Design Intern
Varun Bahl Couture
01.2022 - 06.2022
Freelance Designer
Detales
01.2021 - 08.2023
Master's - Fashion & Apparel Design
Pearl Academy
Bachelor's - Philosophy & Journalism
Kamla Nehru College, Delhi University
Diploma - Indian Ethnic Wear Design
NIFT
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