SANIKA VELANGI
Mumbai
Summary
Results-oriented manager with a strong background in account management, B2B sales, and business development. Proven track record of cultivating and maintaining client relationships, consistently exceeding sales targets, and driving business growth through strategic initiatives. Skilled in leveraging market insights to deliver customized solutions that effectively address client needs and enhance overall satisfaction.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Client Lead- Deputy Manager New Auto (LCS)
CarDekho Group
Mumbai
08.2024 - 12.2024
- Successfully managed the largest account in the new auto portfolio—TATA EV and PV—driving substantial revenue growth and strategic expansion.
- Spearheaded a 400% increase in revenue for the lead generation business vertical, growing TATA’s account spend from ₹40 lakhs to ₹2 crores within just 3 months through a systematic media plan and continuous monitoring of lead quality.
- Secured a ₹43 lakh advertising deal for the launch of TATA Curvv, leveraging data-driven insights and strategic client engagement.
- Sold and implemented multiple digital solutions, including Digital Advertising Solutions, Digital Lead Generation Services, Branded Content, Creative Services, and Technology Solutions, to both new and existing clients.
- Developed and executed strategies to convert mid-sized accounts into large key OEM accounts while continuously activating new accounts to expand the customer base.
- Built and maintained long-term relationships as the primary point of contact for assigned customers, ensuring high engagement and satisfaction.
- Managed the client and agency ecosystem, engaging key stakeholders to enhance cross-selling opportunities and drive multi-product adoption.
- Forecasted and tracked key account metrics and sales targets, ensuring consistent performance and revenue growth.
- Led issue resolution and handled escalations to maintain trust and strengthen client relationships.
- Collaborated internally with business, product, service delivery, and marketing teams to optimize sales strategies and enhance customer experience.
Account Manager
Swiggy
Mumbai
10.2023 - 08.2024
- Restaurant Onboarding Leadership: Led the comprehensive onboarding process for restaurants in the designated area, ensuring a seamless integration onto our platform
- Onboarded 170+ restaurants in the span of 9 months
- Consultancy for Business Growth: Assumed the role of a strategic consultant, fostering collaborative relationships with restaurant partners to effectively manage and mutually grow their business initiatives
- Portfolio Management Excellence: Managed a diverse portfolio of 130+ restaurant accounts, consistently exceeding goals for account retention, development, and maintenance
- Increased the total GOV portfolio from 75,00,000 to 1.3 crores by applying tailored business strategies to grow the restaurants GOV month on month
- Sales Target Achievement: Exceeded established sales targets and performance-based goals through the implementation of strategic plans and effective business development initiatives
- Passion for Food and Beverage: Possessed a deep-seated interest in the food and beverage industry, demonstrating a strong desire to engage and secure partnerships with the finest local and national restaurants
- Local Market Expertise: Acted as the local market expert, proactively gathering restaurant feedback, monitoring competitor activity, and providing strategic improvement recommendations to upper management
- Proactive Feedback and Improvement: Monitored competitor activity and industry trends, provided proactive feedback to management, and suggested improvements for enhanced competitiveness
- Effective Communication and Sales: Demonstrated the ability to conduct cold calls and walk-ins, scheduled and conducted in-person meetings, and successfully sold the Dineout product portfolio to restaurants
Manager- Media Planning
Onescreen.ai
02.2023 - 05.2024
- Marketing Briefs: I created comprehensive marketing briefs including client understanding, campaign goals, duration, budget, target demographics, and strategic campaign placement
- Campaign Execution: Orchestrated impactful out-of-home campaigns, elevating brand visibility, reaching billions of impressions, and fostering sustained brand recognition over months
- Media Allocation Strategy: Developed data-driven media allocation strategy with tools like Google Keywords, Placer.io, GeoPath, Statista Reports, Oaa Reports, and Onescreen.ai's tools, optimizing budget distribution for cost reduction and exceeding performance benchmarks
- Innovative Audience Targeting: Pioneered geolocation and audience segmentation integration in media planning, enhancing precision and boosting engagement rates compared to traditional methods
- Vendor Partnerships: Negotiated long-term partnerships with key vendors, securing favorable rates and exclusive placements, resulting in 20% lower campaign costs and a 5% profit increase for Onescreen.ai
- Strategic Client Presentations: Crafted comprehensive client-facing presentations outlining strategic approaches, effectively communicated to the internal sales team, showcasing design intricacies and rationale
Operations Executive
Onescreen.ai
07.2022 - 01.2023
- CTV Pilot Project Leadership: Led the Connected Television Pilot project, ensuring milestone achievements by executing high-profile CTV campaigns for renowned clients, delivering outstanding results
- Strategic Value Deals: Crafted value-driven deals tailored for target audiences, enhancing engagement and appeal
- Methodical Lead Generation: Orchestrated precise lead generation using Seamless, Apollo, and LinkedIn, aligning potential clients with objectives
- Compelling Email Content: Created innovative, engaging email content for clients, maximizing audience engagement
- Targeted Outreach: Strategically employed emails for outreach, expanding market presence and audience awareness
- Pitched the services offered to Senior Executives like VPs, CEOs, CMOs
- Strategic Partnership Growth: Expanded supply-side partnerships, elevating inventory to 11,000 CTV screens for operational strength
- Demand Partnership Success: Established demand partnerships, doubling GMV and contributing to a quarter break-even
- Profit Margin Optimization: Enhanced profit margins by 5% through supply-side vendor negotiations
Sales Associate
KYT Technologies PVT LTD
02.2021 - 06.2022
- Proactive Global Sales Engagement: Initiated contact with sales leads from international markets, including the United States, Australia, Dubai, Singapore, and the United Kingdom, through initial calls and systematic follow-ups to nurture their interest
- Informed User Query Handling: Addressed user inquiries via calls and emails, providing informative and compelling responses while highlighting the product's unique value proposition
- Strategic Price-Value Negotiations: Skillfully negotiated with users, presenting a clear price-value comparison to illustrate the benefits of the products, ensuring alignment with their needs
- Collaborative Sales Closure: Collaborated closely with the operations team to swiftly resolve potential sales obstacles, ensuring smoother and more efficient closure processes
- Customer Insights Integration: Gathered and analyzed customer feedback and insights, collaborating with key stakeholders to drive product improvements and development initiatives, enhancing the overall customer experience
- Achievement: Achieved the best sales numbers for consecutive 3 months
Business Development Intern
Urban Company Technologies Pvt Ltd (Urbanclap)
Mumbai
02.2020 - 03.2020
- Proactive Professional Engagement: Skillfully engaged industry experts through cold-calling, effectively conveying our interview's value proposition, securing commitments for interview sessions
- Screening and Skill-Test Coordination: Conducted thorough initial screening to align professionals with our requirements and meticulously scheduled skill testing sessions for comprehensive capability assessment
- Professional Training and Progress Monitoring: Led comprehensive professional training adhering to Urban Company's code of conduct, and closely monitored progress to maintain high-performance standards
- Efficient Inventory Oversight: Oversaw efficient allocation and distribution of resources to professionals, ensuring they had the necessary tools for exceptional service delivery
- Data Management and Analysis: Managed systematic data organization, enabling data-driven decision-making and strategic planning, including trend identification for process improvements
- Effective Professional Relationship Management: Proactively managed relationships with existing professionals, addressing concerns, and maintaining rapport to enhance retention and satisfaction levels
Education
Bachelor of Commerce - Accounts, Costing, Direct and Indirect Taxation, Business Economics, and Export Marketing
D.G. Ruparel College of Arts Science & Commerce
MumbaiSkills
- B2B Sales
- Business development
- Media planning
- Client Relations
- Direct Sales
- Strategic Planning
- Relationship Management
- Data presentation
Accomplishments
Best Debut Performance- Swiggy Game On SPL - Swiggy Mumbai Champions Award
Nov 2023
Award received for achieving the highest onboarding number across Mumbai city team.
Mar2024
Certificate received for consistent target achievement and excellent performance across Mumbai city Team
May 2024
Award received for exceptional performance, ownership, dedication and over achieving targets across 3 quarters.
Certification
- Essentials of Marketing, Indian Institute of Management Bangalore
- Microsoft Excel, Udemy
- Information Technology Training, The Institute of Chartered Accountants of India Orientation & Soft Skills, The Institute of Chartered Accountants of India
- Email Marketing, HubSpot
Extracurricular Activities
Classical Singing, Akhil Bharatiya Gandharva Mahavidyalay Mandal
- Underwent a comprehensive ten-year training program in classical singing, successfully completing a series of five expert-level examinations.
Languages
- English
- Hindi
- Marathi
- German
Timeline
Client Lead- Deputy Manager New Auto (LCS)
CarDekho Group
08.2024 - 12.2024
Account Manager
Swiggy
10.2023 - 08.2024
Manager- Media Planning
Onescreen.ai
02.2023 - 05.2024
Operations Executive
Onescreen.ai
07.2022 - 01.2023
Sales Associate
KYT Technologies PVT LTD
02.2021 - 06.2022
Business Development Intern
Urban Company Technologies Pvt Ltd (Urbanclap)
02.2020 - 03.2020
- Essentials of Marketing, Indian Institute of Management Bangalore
- Microsoft Excel, Udemy
- Information Technology Training, The Institute of Chartered Accountants of India Orientation & Soft Skills, The Institute of Chartered Accountants of India
- Email Marketing, HubSpot
Bachelor of Commerce - Accounts, Costing, Direct and Indirect Taxation, Business Economics, and Export Marketing
D.G. Ruparel College of Arts Science & Commerce
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