Summary
Overview
Work History
Education
Skills
Websites
Timeline
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SANIKA RAUT

Mumbai

Summary

Marketing professional with 4+ years' experience in FMCG and e-commerce, driving business growth through data-driven, integrated campaigns. Proven track record in developing marketing strategies that align with business objectives and managing campaigns across ATL, BTL, and digital channels. Recognized for combining consumer understanding, performance optimisation, and efficient project management to deliver measurable results.

Overview

4
4
years of professional experience

Work History

Sr. Brand Service Associate

LEO BURNETT
09.2023 - 01.2025
  • Led end-to-end launch of Flipkart Minutes from brand positioning to integrated campaign rollout across print, digital, and performance media, ensuring KPI alignment with business goals.
  • Developed and executed an innovative print-led campaign for Flipkart Minutes that drove 3M+ organic reach and contributed to a 9% lift in app orders.
  • Planned and executed the city-wise, localized rollout of Flipkart Minutes, adapting media and creative approaches to suit each market phase.
  • Spearheaded the 360 national launch of Birla Opus, translating consumer insights into creative and media strategies, driving spontaneous awareness to 12% in the first quarter.
  • Conducted consumer research sessions and concept testing for new campaigns for Birla Opus, translating insights into campaign recommendations.
  • Collaborated with growth and media teams to shape targeting, optimize creative messaging, and monitor performance across Meta and Google platforms.

Sr. Account Executive

DENTSU WEBCHUTNEY
04.2023 - 08.2023
  • Developed pitch presentations for new business opportunities, contributing to the agency's client acquisition goals.
  • Identified growth opportunities within existing client portfolios to present recommendations.
  • Collaborated with creative, performance, and production teams to manage creative quality check and stakeholder alignment.

Account Executive

DENTSU WEBCHUTNEY
11.2021 - 03.2023
  • Launched a new variant for Hershey's Kisses through phased digital, influencer, and partnership activations, achieving 7.9M+ reach across social.
  • Facilitated cross-functional collaboration for ideation on strategic and creative briefs for multi-channel campaigns for different brands.
  • Managed campaign initiatives across third-party vendors and technology partners, ensuring on-time delivery and adherence to budget parameters.
  • Partnered with analytics teams to track and report campaign performance, converting insights into actionable optimizations.
  • Managed campaign budget allocation and financial reporting processes.

Management Trainee

FCB Ulka
10.2020 - 10.2021
  • Crafted social strategy and created monthly content calendars aligned with brand objectives, seasonal campaigns and industry trends.
  • Executed lifestyle-led influencer partnerships, balancing creative storytelling with ROI-driven campaign goals.
  • Prepared monthly social reports and conducted competitive analysis.
  • Monitored and managed online reputation, ensuring timely issue resolution and positive sentiment.

Education

Post Graduate Diploma - Marketing

MET Institute of Management
01-2020

Bachelors Degree - Management Studies

Ritambara College
01.2017

Skills

  • Campaign Strategy
  • Consumer & Market Research
  • Cross-functional Collaboration
  • Media Planning & Reporting
  • Creative Brief Development
  • Integrated Marketing Communications
  • Project Management
  • Vendor Management

Websites

Timeline

Sr. Brand Service Associate

LEO BURNETT
09.2023 - 01.2025

Sr. Account Executive

DENTSU WEBCHUTNEY
04.2023 - 08.2023

Account Executive

DENTSU WEBCHUTNEY
11.2021 - 03.2023

Management Trainee

FCB Ulka
10.2020 - 10.2021

Post Graduate Diploma - Marketing

MET Institute of Management

Bachelors Degree - Management Studies

Ritambara College

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