Sanika Sandeep Walavalkar

With over 5 years of marketing experience, I bring a versatile blend of skills in social media management, content creation, and campaign strategy. Currently a valuable member of the team at Nykaa, specializing in brand-funded content and Nykaa-led campaigns. Spearheaded innovative campaigns for new brand and product launches, led the successful 'Ingredient in Focus' campaign showcasing key beauty ingredients, and managed celebrity shoots for partner brands with seamless execution. Additionally, hosted 15+ engaging live streams on the Nykaa Play app in just 6 months, delivering interactive and informative content to audiences. Expertise extends beyond current role as a freelance social media creator for weddings, ensuring every special moment is beautifully captured and widely shared. In previous position at MonkE, led a team of 40+ professionals and successfully drove campaigns for renowned brands such as Nykaaman, Flipkart, Lenskart, and WOW Skincare. Also, contributed to the digital and e-commerce presence of Estée Lauder Companies brands by crafting effective strategies and building Annual Operating Plans (AOPs). Played a pivotal role in Tira's social launch at Schbang by brainstorming ideas and executing celebrity shoots. As an Instagram content creator exploring diverse topics and currently pursuing a Certification in Digital Marketing shows intersection of creativity and strategy.