Summary
Overview
Work History
Education
Skills
Certification
Custom Section
Personal Information
Timeline
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SANIL JAIN

AREA SALES MANAGER
Sagar

Summary

Young, energetic and result-oriented professional with over 12.05 years of experience Overall MODERN TRADE & HORECAINSTITUTIONAL in FMCG (Sales & Marketing-BTB,BTC,DTR) as well as Retail and SALON PROFESSIONAL Division with expertise Sales & Distribution Management, Sales Forecasting, and Floor Management, Store management((Merchandising), Brand Activation (NPD), Wholesale management and Managing Account. Proficiency in building strategies and solutions that generated revenue growth. Well-versed in sales lifecycles; skilled negotiator and strategist. Team-builder and Good planner ability to attract customer and lasting business relationships. Identifying and analyzing market & store & marketing strategies. Thorough understanding of business processes with expertise in handling operations & Manage listing of NPDs in all Modern Trade Account as well as TOT Finalized in Key Account, Gold Contract. Proficiency in promotional strategies and store execution & Personal and administrative responsibilities BRANDING & PROMOTION - DISTRIBUTION MANAGEMENT - TEAM & FIELD MANAGEMENT BUSINESS DEVELOPMENT - BTL ACTIVITIES - COMPLEX NEGOTIATIONS - NPD LAUNCHED Taking care of Modern Trade Concept.

Overview

14
14
years of professional experience
2010
2010
years of post-secondary education
9
9
Certifications
2
2
Languages

Work History

AREA SALES MANAGER

WELLA PROFESSIONAL
01.2023 - Current
  • Drive sales in MP CG & Nagpur geography with alignment of plans with the discussed Unit Manager
  • Handling MT Account, Salon & Retail Wholesale Division
  • Handling Agency Tie up for BTL activities & Handling TOT of Key Account
  • MDQ analysis
  • Po Trackers

AREA MANAGER-MODERN TRADE & HORECA

KRITI NUTRIENTS LTD
03.2021 - 01.2023
  • Company Overview: Company Overview: Kriti Soya bean Oil
  • Drive sales in Modern Trade in assigned geography with alignment of plans with the discussed traditional trade team (BSM/ASM) due to not affect the TT business
  • Handling Modern Trade Nationalized, Regional & Indirect Account MPCG, ROM & Gujarat
  • Handling Agency Tie up for BTL activities
  • Handling NSV value 30 Cr Business Approx
  • (BTB,BTC) annually with chains of HORECA-Airport Canteen, Military Canteen, up to 5 star Property's , Bus Depot, Railways with Dmart, Jio Mart- CC, Reliance Smart Point, More Retail and Metro CC Flipkart Wholesale, Retail channel market etc
  • Drive Sales and On boarding Linking sku (SOYABEAN OIL, SUNFLOWER OIL, MUSTERD OIL, SOYA CHUNK ETC and Display Maintain Pages in Amazon, Flipkart, Big Basket, Deal share
  • Planning for Category wise/Brand wise growth and enhance overall category sales in store, by co-coordinating with the chain & Store Category people
  • Close eye on Po trackers as well as forward and ready stock vehicles daily basis
  • Keep eyes on Oil Rates for up and down news
  • Tracking competitors' activities, analysing them, making proactive & reactive strategy to counter competition
  • Develop, negotiate, sell and execute optimal TOT for regional & Manage listing of NPDs as well as taking care of LOS in Key Account all outlets
  • Hungry follow up with PLANT to supply goods in QTIF
  • Company Overview: Kriti Soya bean Oil

BUSINESS MANAGER -MODERN TRADE

JK HELENE CURTIS LTD-RAYMONDS GROUP
03.2016 - 03.2021
  • Successfully Handling 89 store-Modern Trade Nationalized & Indirect Account MP & Gujarat (BTB,BTC,DTR) & Organization promoted & transfer new area for MP,CG,ROM with the Team of Total member 30-Two Area Executive, One Supervisors with 27 RP, and RM & 3 CFA with 6 Distributors
  • Handling NSV value 12.50 Cr
  • Approx annually with chains of Dmart, Reliance Mart, Reliance CC, ABRL more, Future Retail, Walmart-Best Price Etc
  • Achieve yearly numbers with Goly (Growth over last Years) 67% in Secondary and 27% Primary Gujarat and MP Region at 2016-2017
  • Innovative conceptualising & utilisation of local sales promotional & merchandising schemes at the point of sale for achieving sales target and brand awareness
  • Giving Input to Key Accounts, Customer Marketing & Brand Team and Plan Promotional Activities Amended PO activities
  • Coordination with depots for supply of stocks
  • Communicate and conduct performance evaluation of Primary & Secondary Sales Force & Manpower Planning & Budgeting, BTL Activities & Understand the Market trend & Keep Close eye On Competitive Activities
  • Drive sales in Modern Trade in assigned geography with alignment of plans with the discussed traditional trade team (BSM/ASM) due to not affect the TT business
  • Planning for Category wise/Brand wise growth and enhance overall category sales in store, by co-coordinating with the chain & Store category people
  • Tracking competitors' activities, analysing them and making proactive & reactive strategy to counter competition

SALES EXECUTIVE-HORECA & INSTITUTIONAL

PARLE BISCUIT PVT LTD
03.2015 - 03.2016
  • Business development for Parle in HORECA-Institution in Ahmedabad- Gujarat with 5 Distributors with chains of HORECA-Airport Canteen, Military Canteen, up to 5 star Property's, Bus Depot, and Railways etc
  • Overall Handling SSO Outlet with UP TO Five star Hotels & Ahmedabad Bus Depot & Railways Canteens at Ahmedabad
  • Maintain Healthy Relationship with our all the clients & Retaining maximum number of developed accounts through superior relationship management
  • Settling chain wise Claims for Parle DISTRIBUTORS (damages, trade schemes, debit notes) within stipulated timeframe
  • Visiting different institutions & analyzing prospects for new tie-ups and visibility of the brands

SEN.SALE S OFFICER- MODERN TRADE

HENKEL (JYOTHY LABORATORIES LIMITED - INDIA)
07.2011 - 03.2015
  • After performing the Virtuoso 35+ NSV (Net Sale Value) business 2.4 yrs in Gujarat Modern trade, Jyothy laboratories ltd Conceive & transferred me to MADHYA PRADESH & CHATTISGARH
  • Know it's time to take & grasp market of Madhya Pradesh & Chhattisgarh to new heights
  • And given a pledge for new territory - develop productivity & Earn Business revenue
  • Preparing and analyzing Business Reports, facilitating Concern People to maximize effectiveness at the work Place
  • Always try to maintain OTIF(Deliver in full on time Accurately invoice)
  • Handling two state Modern Trade Sales & 2 CFA for Madhya Pradesh & Chhattisgarh & Preparing various reports like Outlet Wise Fill Rate report, category wise data analysis, outlet wise primary and secondary sales analysis, category management report, competitor offers details etc
  • Ensuring all the payments should be received according to the client's payment term
  • Maintained strong Vendor relationship leading to improved fill rates
  • Forecasting & Stock Management Also suggest Merchandiser to set Plannogram as per Racks/Forum/ Floor potential

Area Operation Executive -ORGANIZED FORMAT CHAINS STORE

BICKON INTERNATIONAL
12.2010 - 06.2011
  • Company Overview: Company Overview: Levi's STRAUSS (INDIA).PVT.LTD
  • Visit our MBO,EBO & PSIS store & conduct performance evaluation of Secondary Sales Force
  • Plan & implement shop merchandising, layout customer traffic flow so as to maximize sales, image & ergonomics for customers
  • Manage cash & payment systems in accordance with company procedures & policies; suggest a setting up Displays, dressing dummies& arranging screens, Fabric & posters
  • VM strategies& seasonable launches
  • Deciding how to use space & lighting creatively & Track & suggest LSITM member in distributor
  • Responsibilities our every 3 month in L.P.Booking
  • Monitor & Minimize the level of bad good return & Maintain SKU report daily for increase our sale for store
  • To maintain good relation with EBO,MBO & PSIS outlets
  • Company Overview: Levi's STRAUSS (INDIA).PVT.LTD

Education

MBA - RETAIL

RAI BUSINESS SCHOOL
Raipur, C.G

PGPPE - MARKETING

RAI BUSINESS SCHOOL
Raipur, C.G

B.COM - undefined

DR.HARI SINGH GOUR VISHWAVIDHYALAYA
Sagar, M.P

Skills

  • Sale & Floor Presentation skills,Sales Forecasting,Sales Team SupervisionKPI tracking
  • Relationship management & Pan India Store management
  • Proactive and intuitive leader,Goal setting and achievement & Performance evaluations & Sales targeting
  • Contract negotiation-Tracking & Handling Key Account & Gold Contract Negotiation
  • Personal care,Grooming care,Skin Care expertise in market
  • Market & Competitor analysis,Market share & Category share analysis,Share of shelves analysis & MBQ & MDQ analysis
  • Relationship building,Territory management,Sales presentations,Sales trackingNew account development

Certification

Best Manage team Quarterly award, Wella Professionals West Region, 2023-2024

Custom Section

  • Excel
  • Word
  • PowerPoint
  • Outlook
  • Photoshop

Personal Information

  • Gender: Male
  • Nationality: Indian

Timeline

AREA SALES MANAGER

WELLA PROFESSIONAL
01.2023 - Current

AREA MANAGER-MODERN TRADE & HORECA

KRITI NUTRIENTS LTD
03.2021 - 01.2023

BUSINESS MANAGER -MODERN TRADE

JK HELENE CURTIS LTD-RAYMONDS GROUP
03.2016 - 03.2021

SALES EXECUTIVE-HORECA & INSTITUTIONAL

PARLE BISCUIT PVT LTD
03.2015 - 03.2016

SEN.SALE S OFFICER- MODERN TRADE

HENKEL (JYOTHY LABORATORIES LIMITED - INDIA)
07.2011 - 03.2015

Area Operation Executive -ORGANIZED FORMAT CHAINS STORE

BICKON INTERNATIONAL
12.2010 - 06.2011

PGPPE - MARKETING

RAI BUSINESS SCHOOL

B.COM - undefined

DR.HARI SINGH GOUR VISHWAVIDHYALAYA

MBA - RETAIL

RAI BUSINESS SCHOOL

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