SANJANA GHOSH
Mumbai,MH
Summary
Experienced music and media industry professional with over seven years of experience. Currently serving as a Manager at Wynk Music, leveraging a deep passion for music. Started as a Radio Jockey at 94.3 MY FM, honing skills in engaging storytelling and voiceovers. At Wynk Music, manage label relations, curate compelling content, and strategize innovative campaigns. Played a crucial role in crafting and managing diverse music content, producing podcasts and shows, and creating captivating copy for social media and marketing efforts at JioSaavn. Expertise includes music programming, content creation, audience engagement, and data analysis. Proficient in Facebook Ads Manager and online media management. Committed to delivering high-quality, diverse music content that resonates with a wide audience and highlights both Indian and global music. Driven by a love for music and a dedication to staying abreast of industry trends and technologies. Passionate about creating experiences that connect and inspire.
Overview
12
12
years of professional experience
Work History
Manager - Content & Label Relations
Wynk Music
06.2024 - Current
- Designed and led campaigns for Hellotunes and ringtones, including specific events and occasions.
- Executed end-to-end ideation and implementation of regional campaigns tailored to market-specific needs.
- Analyzed data and presented insights to management and clients on playlist and notification performance.
- Assessed campaign performance and playlist metrics using Tableau to inform future strategies.
- Developed and strategized programming and editorial initiatives, ensuring alignment with business objectives.
- Created digital posts and managed social media engagement to enhance content visibility and interaction.
- Partnered with cross-functional teams (product, design, social) to ensure cohesive editorial content strategies.
- Implemented best practices to build robust processes and high efficiency in campaign execution.
- Conducted research to provide insights for onboarding or deboarding content partners, impacting business outcomes.
- Managed day-to-day relationships with distributed music labels and artists, fostering growth and successful partnerships.
Assistant Manager - Content
Wynk Music
04.2024 - 06.2024
- Curated music content for various moods, moments, and occasions, enhancing user experience.
- Managed new release placements and conducted quality checks for releases, including artwork, metadata, and audio files.
- Identified and acted on music trends and opportunities based on data analytics to optimize content curation.
- Monitored industry trends, emerging artists, and new genres to provide strategic recommendations that enhance content offerings and align with evolving market demands. Leveraged insights to strengthen relationships with music labels and artists, ensuring our platform remains at the forefront of industry innovation and effectively supports artist growth and label partnerships.
- Contributed to Wynk’s editorial content strategy by building a diverse music ecosystem across genres and artist tiers.
- Wrote notification copies and assessed engagement metrics like CTR, impressions, and conversion rates.
- Performed regular metadata cleanup to improve content visibility on the homepage.
- Coordinated with label partners and clients on upcoming releases, strategies, and campaign planning.
Senior Programming Associate - Music
Jiosaavn
07.2019 - 04.2024
- Responsible for Music curation & content programming for Indian & International markets (Both Audio & Video)
- Responsible for New Release placements and quality check of all releases including artworks, metadata and audio files
- Strategizing the programming & editorial initiatives for India's largest music streaming platform, with over a 100mil subscribers
- Ideation of playlist creatives,emailers, in-house ads, app notification copies and digital posts
- Tracking and implementing deliverables for clients
- Pitching revenue generation ideas & properties for the sales team
- Co-ordinating with the Programming director for topical concepts
- Managing artists and labels closely, tracking the performance of the content live on the platform
- Review,add, modify and rectify metadata for digital content by examining the digital objects and applying guidelines specific to the content
- Hosting shows and celebrity interviews on jiosaavn social media handles
- Working closely with data & product teams to drive strategic, cross-functional initiatives that serve to improve the way users discover and experience music
- Experience working with data and insights, monitoring and analysing growth basis data
- Working closely with the engineering team for algorithm development
- Forecasting and improving user consumption
- In-house Voice Over artist responsible for ads/jingles in various Indian languages
- Responsible for Podcasts in Hindi, English and Bengali live on the platform.( Navratri & Dugga Dugga)
- Responsible for intra - departmental and intradepartmental new hiring process.
Show Producer and Radio Jockey
94.5 MYFM
05.2017 - 06.2019
- Hosting live evening shows ( Drive - time ) for Karnal and recorded shows for Hisar
- Responsible for ideating, writing scripts and voicing for radio commercials, jingles and promos (Programming & Sales Integration)
- Day to Day content management, music management, script writing for radio shows and show production
- Interviewing celebrities on Air like Sonu Nigam, Aparshakti Khurana, The Great Khali,etc
- Hosting outdoor events, OB activity and on - ground activities.
Business Analyst
X- Tag
03.2016 - 05.2016
- Gathering, documenting and analyzing various business requirements to drive business.Pitching and branding X-Tag to various clients across South Asia
- Documenting functional and technical designs of business systems.Interacting with system developers and architects for enhanced operational effectivity.
Researcher
Road News Rangoli - Radio Show
12.2015 - 03.2016
- Content and Music Research based on data
- Monitoring and analyzing growth with data
- Worked on various topical projects catering to the audience of Canada.
Editor- Uber Voice Magazine
08.2012 - 12.2012
- Creation and ideation of original content, proof reading and reviewing story ideas.
Education
PGDM - Radio Stations Operations and Management
Academy of Broadcasting
BA - MAJOR
Manav Bharti University
Skills
- Zion
- Tableau
- Jira
- RCS
- Moengange
- Zetta
- Nuendo
- Cubase
- Audacity
- Garage Band
- Sony Sound Forge
Internship
Producer cum RJ at 94.5 MYFM (Jan 2017 – May 2017)
Awards
Won "Best RJ of the month" for 3 consecutive months across 30 stations of MYFM
Timeline
Manager - Content & Label Relations
Wynk Music
06.2024 - Current
Assistant Manager - Content
Wynk Music
04.2024 - 06.2024
Senior Programming Associate - Music
Jiosaavn
07.2019 - 04.2024
Show Producer and Radio Jockey
94.5 MYFM
05.2017 - 06.2019
Business Analyst
X- Tag
03.2016 - 05.2016
Researcher
Road News Rangoli - Radio Show
12.2015 - 03.2016
Editor- Uber Voice Magazine
08.2012 - 12.2012
PGDM - Radio Stations Operations and Management
Academy of Broadcasting
BA - MAJOR
Manav Bharti University
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