Summary
Work History
Education
Skills
Websites
Timeline
Generic
Sanjana Katyal

Sanjana Katyal

New Delhi

Summary

A dynamic and versatile professional aiming to contribute creative and compelling content to elevate brand visibility and drive audience engagement. Proven ability to craft persuasive narratives that resonate with target audiences and optimize content for search engine visibility. Passionate about leveraging writing expertise to assist businesses in reaching their conversion goals.

Work History

Content & Copywriting Pro Course Jan'24

Content Strategy- Chumbak
01.2024 - 01.2024
  • Set monthly goals & audit content for Instagram, LinkedIn & Blogs.
  • Audited social presence & identified gaps, generated content ideas and created monthly calendar using Notion.
  • Content created to inc. 7% followers on Instagram, inc. avg. comment from 1 to 10 on LinkedIn, inc. 10% web traffic via blogs.

SEO Blogs (Sleepy Owl, Decathlon, Cult.fit)

Mycaptain
  • Created different types of SEO Blogs (How To, Listicle, Educational, Product Launch).
  • Conducted Keyword research using Google Keyword Planner and listed short-tail and long-tail keywords for the blogs.
  • Created blogs with a 2-3% keyword ratio, and have referred to at least 15 websites for each blog

Instagram Content -

Blissclub
  • Created and designed static posts, stories, carousels, and reel scripts for the brand.
  • Drafted 10 stories, 4 static posts, and 2 carousels using Canva. Also wrote 3 reel scripts for the brand.
  • Studied competitors and extracted brand patterns to create new and relevant content for the brand.

Blog on Paytm[Selected on Top by Paytm]

Compitition by Paytm I one97newsroom
  • Created original content and drove compelling storytelling to improve engagement with prospects, partners, and customers.
  • This Blog engaged more than 9500 impressions
  • Got interviewed by paytm

Spec Ads/Online Ads/Push Notifications/WebsiteCopy

Spotify I Healthify I FabIndia IToothsi I Netflix I Zomato
  • Created Spec Ads and Push Notification for Brands like Spotify.
  • Social Media copy for Healthify with One Instagram reel to increase saves (Ideation), set of 4 stories on Instagram to increase engagement.
  • Online Ads for Brands like Spotify,Toothsi, FabIndia, Netflix, Pepper Content and Zomato
  • Created Push Notification, Email, and Website Copy for Brands: Spotify, Netflix, Make my Trip, Healthify

Education

Content & Copy Writing Pro Course

MyCaptain
New Delhi
01-2024

MA Psychology

Amity University
Noida
03-2003

Psychology(Honors)

JESUS & MARY College
Delhi University
04-2001

Skills

  • Canva
  • Notion
  • ChatGPT
  • Grammarly
  • Microsoft Office
  • Interpersonal Communication
  • Problem Resolutio

Websites

Timeline

Content & Copywriting Pro Course Jan'24

Content Strategy- Chumbak
01.2024 - 01.2024

SEO Blogs (Sleepy Owl, Decathlon, Cult.fit)

Mycaptain

Instagram Content -

Blissclub

Blog on Paytm[Selected on Top by Paytm]

Compitition by Paytm I one97newsroom

Spec Ads/Online Ads/Push Notifications/WebsiteCopy

Spotify I Healthify I FabIndia IToothsi I Netflix I Zomato

Content & Copy Writing Pro Course

MyCaptain

MA Psychology

Amity University

Psychology(Honors)

JESUS & MARY College

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Sanjana Katyal