Summary
Overview
Work History
Education
Skills
Accomplishments
Attending workshops related to marketing, artificial intelligence etc
Timeline
Generic

Sanjana KM

Asst. Manager - Marketing & Communications
Bangalore

Summary

Results-driven Marketing and Communications professional with a proven track record of driving successful marketing strategies and campaigns. Adept at devising and executing comprehensive marketing plans to maximize brand visibility, generate quality leads, and achieve business growth. Proficient in digital marketing, content creation, social media management, and lead generation.

Overview

4
4
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Asst. Manager - Marketing and Communications

Happy Visitors
01.2023 - Current
  • Formulated and executed overall marketing strategy encompassing website management, social media pages, lead generation campaigns, email marketing, and other digital channels.
  • Designed captivating content for social media pages, websites, and paid ads to enhance brand engagement and drive conversion.
  • Successfully launched and managed a self-serving portal, resulting in increased online sales and improved customer experience.
  • Executed targeted Google ads, LinkedIn ads, and cold email outreach to generate high-quality leads, contributing to revenue growth.
  • Curated a social media calendar with 200 posts to ensure consistent content posting and effective social media page management.
  • Activated and managed digital marketplaces, optimizing lead management and conversions.
  • Increased newsletter subscribers through impactful email marketing campaigns.
  • Conducted influencer marketing initiatives, including interviews and referrals from existing customers.
  • Authored and published informative eBooks to establish thought leadership in the industry.
  • Integrated CRM systems to streamline customer data and enhance customer relationship management.
  • Collaborated with cross-functional teams to align marketing efforts with overall business objectives.

Digital Marketing Associate

Happy Visitors
12.2020 - 12.2022
  • Generated 20-30 high-quality leads per month organically through SEO, cold email outreach, and account-based marketing strategies.
  • Implemented effective SEO strategies, resulting in top rankings for various relevant keywords within a short span of 3-4 months.
  • Boosted social media presence through engaging content and interactive posts across multiple platforms.
  • Created high-converting funnels, persuasive sales copies, and optimized landing pages for product offerings.
  • Managed website content and coordinated with content writing teams to ensure the delivery of compelling content.

Digital Marketing Intern

01.2020
  • I have handled their social media pages including Facebook and Instagram
  • I created attractive and engaging content for social media pages
  • I was able to increase Instagram followers from 500 to 1400 organically in just 2 months.

Digital Marketing freelancer

Bhajarangi movie works
12.2019 - 05.2020
  • Online movie promotions of the movie "Kalave mosagara", through social media and Google ads
  • Last peg teaser" promotion through Google video ads (Tamil, Telugu, Malayalam) to achieve upto 500k views in just 10 days for each language
  • Samadhan Centre for Counselling and Life skills Digital Marketing freelancer:
  • I have been able to generate 4.8 lakh revenue through FB ads by spending 15k on ads
  • Devising strategies, handling Facebook ad campaigns for different online courses
  • Creating eye-catchy images and lead generating copies for the ads
  • Shashi dream foundation (Apr-May

Freelance Digital Marketer

Samadhan Centre For Counselling and Life Skills
  • Generated 4.8 lakh revenue through highly effective and targeted Facebook ad campaigns with an optimal ad spend of 15k.
  • Developed and managed successful Facebook ad campaigns for various online courses, resulting in increased lead generation and course enrollments.
  • Designed eye-catching visuals and persuasive ad copies to maximize lead generation and conversion rates.

Education

Bachelor of Electronics and communication engineering -

SJB Institute of Technology
01.2012 - 04.2016

PUC - Science Education

STJ IIT Academy PUC
Davangere
04.2010 - 04.2012

Skills

    Digital Marketing

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Accomplishments

  • CERTIFICATIONS:
  • Google search, display, video and shopping ads
  • Advanced digital marketing course from Online Idea Lab
  • Vaibhav Sisinty's 5-day LinkedIn workshop
  • Digital Marketing Specialist Program from Simplilearn
  • COURSES:
  • Simplilearn Digital Marketing Specialist Program
  • Saurabh Bhatnagar Comprehensive Facebook ads and funnels program
  • PERSONAL PROJECTS:
  • Salezily: This is a project that I am working on to post digital marketing related blogs and sell white labelled lead generation software.

Attending workshops related to marketing, artificial intelligence etc

 

As a passionate marketing professional, I actively engage in attending various workshops and seminars focused on marketing and artificial intelligence. This hobby allows me to stay at the forefront of industry trends, technological advancements, and best practices. I strongly believe that continuous learning is crucial to remain competitive in the dynamic landscape of marketing and AI.

By attending marketing workshops, I gain valuable insights into emerging marketing strategies, consumer behavior, and innovative approaches to audience engagement. This knowledge equips me to develop effective marketing campaigns that resonate with target audiences and drive tangible results for the organizations I serve.  I am particularly interested in the intersection of marketing and artificial intelligence. Through AI-focused workshops, I get to learn and explore their AI based applications in marketing automation, personalization, and data-driven decision-making.

 

Timeline

Asst. Manager - Marketing and Communications

Happy Visitors
01.2023 - Current

Digital Marketing Associate

Happy Visitors
12.2020 - 12.2022

Digital Marketing Intern

01.2020

Digital Marketing freelancer

Bhajarangi movie works
12.2019 - 05.2020

Bachelor of Electronics and communication engineering -

SJB Institute of Technology
01.2012 - 04.2016

PUC - Science Education

STJ IIT Academy PUC
04.2010 - 04.2012

Freelance Digital Marketer

Samadhan Centre For Counselling and Life Skills
Sanjana KMAsst. Manager - Marketing & Communications