Sanjana Kochhar
Mumbai
Summary
As the founder of a creative business, I have cultivated a comprehensive perspective in in product marketing and brand communication. My objective is to forge innovation strategies that integrate theoretical insights with practical implementation to drive impactful results.
Overview
6
6
years of professional experience
Work History
Founder
The Aesthete Project
Mumbai
03.2020 - Current
- The Aesthete Project is a creative studio that specializes in all things DIY. Our boxes range from Sip & Paint to Tie & Dye and Vision Board Making.
- Developed and implemented innovative strategies to increase brand awareness. Hosted workshops and team-building events at companies like Spotify, Conde Nast and Anarock
- Managed a team of designers, copywriters, illustrators, and other creatives.
- Analyzed customer feedback data to inform future product design decisions.
Brand Strategist
Horizon Media
New York
07.2019 - 12.2020
- Worked at Horizon Nexts' HelloFresh team as a Brand Strategist.
- Assessed client's strengths, weaknesses, and resources to develop an individualized plan for services and create result-driven engagement.
- Analyzed data and customer feedback on TV ad performance to determine areas that needed improvement.
Associate Brand Strategist
The Design Bay Studio
Mumbai
09.2018 - 06.2019
- Worked on brands like A.S. Motiwala, Wisecrack foods, Plant Pops UK, Elenblu Cosmetics etc.
- Developed and implemented successful social media campaigns to support company objectives.
- Managed the daily operations of all assigned social media accounts.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
Education
Bachelor of Arts - International Studies & Psychology
Bryn Mawr College
Philapdelphia, USA05-2018
High School Diploma -
The Cathedral & John Connon School
Mumbai, India03-2014
Skills
- Visual Arts
- Strategic Planning
- Team Leadership
- Business Development
Affiliations
- Scuba Diving
- Styling
- Social Chair for YNG (Mumbai Chapter)
- Part of EO Mumbai
References
References available upon request.
Timeline
Founder
The Aesthete Project
03.2020 - Current
Brand Strategist
Horizon Media
07.2019 - 12.2020
Associate Brand Strategist
The Design Bay Studio
09.2018 - 06.2019
Bachelor of Arts - International Studies & Psychology
Bryn Mawr College
High School Diploma -
The Cathedral & John Connon School
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