SANJANA PATIL
Communication Strategist
Thane,MH
Summary
Equipped with Creative thinking, strong academic background and good relationship and network building skills. Well versed in ATL & BTL Marketing and Evaluation of best cost effective mediums – Radio, Print, Outdoor,TV. Productive Conceptualization and execution of various activities & events for creating brand building. Have strong B2B negotiation skills for media buying.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Sr. Manager - Marketing
Mirae Asset Global Investment (India) Pvt. Ltd
10.2013 - Current
- Conceptualizing & designing campaign for new product launch, existing product revamp
- Creating new IPs with different media- in line with organizational goals.Ex. CNBC, Moneycontrol, Economic Times
- Defining Media Mix – outdoor, print, radio, events, digital, BTL activities
- Handling ATL activities with media buying and execution
- Curating content for different platforms to ensure 360 degree marketing
- Agency Handling - Briefing the creative agency, working closely regional team to develop an impactful campaign for the brand, handling a team of graphic designers
- Co-ordinating with global team for brand compliant communication
- Vendor management, negotiation and cost efficient procurement
- Implement financial projections, budget tracking and forecasting of expenses related to marketing campaigns
- Deploying budgets to different mediums for 360 campaign roll out
- Liasoning with cross functional departments pan India for effective implementation of business plans
Marketing Manager
ICICI Securities Pvt. Ltd
04.2010 - 03.2013
- Ideating and creating various marketing material for the organistaion
- Handling Regional territory of karnataka for regional marketing
- Execution of Campaigns for TV, Press, Radioand Out of Home Media (OOH)
- Coordinating with the media agency for analyzing and implementing media plans
- Manage pre-event promotions, local PR, ground permissions, press conference, Celebrity briefing, show flow and timely production with the help of an Event management company
- Handling BTL marketing activities for the retail outlets of ICICI securities
- Media planning and execution for lead generation
Intern
Crystal Mirage
05.2009 - 09.2009
- Planning media vehicles that integrate from Radio, TV & Print in metro cities to define budgets for marketing products
Intern
Aegis Network
12.2008 - 01.2009
- Developing outdoor advertising model to track optimum location strategies
PR Trainee
Hanmer & Partners
07.2007 - 10.2007
- Conducted Press Conference & Media Tracking for major clients such as Mudra Communications, Publicis, Ambience & AIRIA
- Competition tracking for the cateforyof clients
Education
BMM - Advertising
S.I.E.S
06.2004 - 05.2007
MBA - Marketing
Sydenham Institute of Management Studies & Research & Entrepreneurship Education (SIMSREE)
08.2008 - 04.2010
Skills
Creative visualisation
undefinedOther Interests
Guitar - Trinity College of London certification- grade 4
Pottery -Love to sculpt new designs in pottery, gives a sense of making/creating something new
Blogging - Love to write out my thoughts on human emotions and situations, fiction writing
Mandarin Language - Level 1 certified
Salsa Dance- Level 2
Timeline
Sr. Manager - Marketing
Mirae Asset Global Investment (India) Pvt. Ltd
10.2013 - Current
Marketing Manager
ICICI Securities Pvt. Ltd
04.2010 - 03.2013
Intern
Crystal Mirage
05.2009 - 09.2009
Intern
Aegis Network
12.2008 - 01.2009
MBA - Marketing
Sydenham Institute of Management Studies & Research & Entrepreneurship Education (SIMSREE)
08.2008 - 04.2010
PR Trainee
Hanmer & Partners
07.2007 - 10.2007
BMM - Advertising
S.I.E.S
06.2004 - 05.2007
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