Sanjana Thakur
Digital Marketing Specialist
New Delhi
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level position. Ready to help team achieve company goals.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
Work History
Senior Digital Marketing Specialist
Wipro (Meta)
Gurugram
09.2022 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Implemented new strategies to improve click-through rates and conversion.
- Evaluated market trends to stay current on consumer and competitor changes.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Managed search engine marketing budgets and tracked campaign performance.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Senior Digital Marketing Specialist- Google Ads
Cognizant
Gurgaon
06.2021 - 09.2022
- Assisting UK region clients with concern regarding optimization of campaign and to troubleshoot if the ads are running / serving.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented new strategies to improve click-through rates and conversion.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
Senior Travel Sales Consultant- Mann Travels
Quampetence Business Solutions
Gurgaon
04.2019 - 04.2020
- The key to success in this role was building & maintaining relationships with both customers and suppliers alike
- From day to day point of view, was involved in planning and booking of primarily leisure travel itineraries including but not limited to recommending flights, accommodation, travel insurance, passport and visa advice, building package holidays, tailor making itineraries
- Negotiated directly with airlines to reduce costs of travel program and influence traveler’s behavior to optimize travel spend and to ensure superior client experience
- Communicated benefits and information regarding international travel insurance with clients and obtained best rates, increasing repeat business.
- Achievements:
- Highest revenue champion
- Best Performer in terms of Quality and Revenue
Travel Counselor- Expedia
Intelenet Global Services
New Delhi
01.2017 - 06.2018
- Maintained operational proficiency in coordinating both international and domestic travel accommodations for customers, arranging for airfare reservation.
- Consistently fostered business growth by delivering first-rate travel advising and itineraries to develop valuable client relationships.
- Maintained currency on airline policies, tariff regulations and travel laws to maximize effectiveness.
- Responded to clients' questions, issues and complaints and found appropriate solutions when needed.
- Responded to clients' questions, issues and complaints and implemented appropriate solutions.
- Strengthened quality controls to enhance revenue and control downtime.
Education
Bachelor of Arts - BA English (Hons)
Delhi University (SOL)
New Delhi 06.2014 - 08.2017
Diploma - Aviation, Travel & Hospitality
Frankfinn Institute
New Delhi 06.2012 - 01.2014
Higher Secondary Certificate (12th) -
Kendriya Vidyalaya INA
New Delhi 04.2011 - 03.2012
Secondary School Certificate (10th) -
Kendriya Vidyalaya INA Colony
New Delhi 04.2010 - 03.2011
Skills
Google Ads knowledge
Additional Information
- PERSONAL DETAILS:
- Date of Birth- 20th December 1993
- Temporary Address : Q1/231 South City 2 Sector 49 Gurugram
- Permanent Address : Sector 2B/712 Vasundhara Ghaziabad 201012
Certification
Google Ads Search & Display onboarding
Timeline
Senior Digital Marketing Specialist
Wipro (Meta)
09.2022 - Current
Google Ads Analytics
08-2022
Google Ads Search & Display onboarding
08-2021
Google Ads Billing & Policy onboarding
08-2021
Senior Digital Marketing Specialist- Google Ads
Cognizant
06.2021 - 09.2022
Senior Travel Sales Consultant- Mann Travels
Quampetence Business Solutions
04.2019 - 04.2020
Travel Counselor- Expedia
Intelenet Global Services
01.2017 - 06.2018
Bachelor of Arts - BA English (Hons)
Delhi University (SOL)
06.2014 - 08.2017
Diploma - Aviation, Travel & Hospitality
Frankfinn Institute
06.2012 - 01.2014
Higher Secondary Certificate (12th) -
Kendriya Vidyalaya INA
04.2011 - 03.2012
Secondary School Certificate (10th) -
Kendriya Vidyalaya INA Colony
04.2010 - 03.2011