Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
Sanjana Thapa

Sanjana Thapa

Gurugram

Summary

A highly skilled professional with over four years of experience in influencer marketing and operations management. Proven expertise in planning and executing impactful influencer campaigns, identifying and collaborating with creators, and leveraging social media algorithms to maximize performance. Adept at client communication, understanding business needs, and delivering tailored strategies that ensure measurable results and customer satisfaction. Experienced across diverse categories, including fashion, lifestyle, gaming, and trading brands.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Influencer Marketing Manager

Famesters- Influencer Marketing Agency
10.2024 - Current
  • Assisted brands with end-to-end influencer marketing campaign strategies in the Indian market, specifically for gaming and trading brands.
  • Collaborated with top YouTubers and Instagram influencers to maximize ROI.
  • Worked with creators globally to expand brand reach and effectiveness.
  • Developed and presented innovative promotional ideas to enhance brand visibility.
  • Managed affiliate programs and performance-based campaigns, collaborating with various creators to drive measurable growth.

Consultant- Influencer Marketing

Zlodei Advertising
12.2023 - 10.2024
  • Developed customized influencer marketing strategies for clients in the fantasy sports, trading, and crypto industries, tailored to the Indian market by incorporating cultural nuances and consumer behavior insights to drive effective audience engagement.
  • Identify top-performing Indian influencers across platforms like Instagram, YouTube, and Telegram; manage outreach and negotiations to ensure brand alignment.
  • Overseeing the implementation of campaigns, tracking key metrics (engagement, reach, conversions), and making real-time adjustments to optimize performance.
  • Oversaw entire campaigns, from onboarding creators to conducting final ROI assessments.
  • Additionally, we collaborated with creators from the MENA, Bangladesh, and Pakistan regions to execute various successful campaigns.
  • Supervised a team of entry-level associates, delivering training on influencer marketing processes and campaign management.

Influencer Campaign Specialist

xNARA Biologics PTE. LTD
07.2023 - 12.2023
  • Proficiently identify and select 100+ influencers (monthly) through research and analysis of their audience demographics, content, and engagement.
  • Managed campaigns from start to finish, including planning, execution, and evaluation. And it was extremely important to ensure campaigns ran smoothly and achieved objectives.
  • Create thorough influencer marketing plans in close coordination with the marketing team, ensuring they align with the business's objectives and key performance indicators.
  • Expertly managed the influencer budget for every month and ensured the best ROI was recovered.
  • Produce detailed reports on campaign performance, leveraging data analysis to provide actionable recommendations for future campaigns.

Influencer Manager - Category

One Impression
Gurugram
07.2022 - 07.2023
  • Have successfully overseen over 80+ influencer marketing campaigns in collaboration with renowned brands, including but not limited to HUL, Mamaearth, Nykaa, Terra Origin, Purplle, Biotique, Upgrad, PhysicsWallah, Urban Company, Veeba, Traya Health, Tinder, Keventers, Lakme, Meesho, and many others.
  • Managed end-to-end campaign processes, including timelines, deliverables, and coordination among multiple stakeholders.
  • Have managed extensive barter campaigns for prominent brands, consistently ensuring timely delivery and optimal outcomes.
  • Earned a promotion to the role of Influencer Manager - Category, where I efficiently oversaw specific creator categories, consistently delivering high-quality content within budget constraints and established timelines.

Operations Executive

Plexus Techaudit Pvt. Ltd.
New Delhi
11.2021 - 06.2022
  • Have been handling and preparing objectives, goals, and strategies while paving a smooth path for internal audits. Been cohesively working with CA's and fellow auditors to collect and corroborate data for report making and presentations.
  • Helped global brands such as Landmark Group, The Swatch Group, Etc. to perform continuous internal audits in accordance to improve compliance with quality control protocols.
  • Performed continuous random spot reviews of daily log pages, and non-routine and work package contents for completeness, correct use of appropriate references, and approved data.

Business Associate

Urban Upgrade Interiors
New Delhi
08.2020 - 08.2021
  • During my tenure, my main task was to build and maintain strong relationships with clients or business partners to ensure satisfaction and continued collaboration.
  • Source new business opportunities and lead generation via IndiaMart.
  • Additionally, I used to maintain records, prepare reports, and document all relevant business activities.

Education

Bachelor's - Business Administration

Guru Gobind Singh Indraprastha University
Delhi, Delhi
08.2021

Higher Secondary -

Kendriya Vidyalaya
New Delhi, Delhi
05.2018

Skills

  • Influencer relationship management
  • Campaign strategy
  • Budget oversight
  • Project coordination
  • Problem-solving
  • Content strategy
  • Script writing
  • Influencer research
  • Campaign management
  • Budget management
  • Creative presentation
  • Negotiation skills
  • Media buying

Certification

  • Google Analytics
  • Advance Excel
  • Digital Marketing

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Influencer Marketing Manager

Famesters- Influencer Marketing Agency
10.2024 - Current

Consultant- Influencer Marketing

Zlodei Advertising
12.2023 - 10.2024

Influencer Campaign Specialist

xNARA Biologics PTE. LTD
07.2023 - 12.2023

Influencer Manager - Category

One Impression
07.2022 - 07.2023

Operations Executive

Plexus Techaudit Pvt. Ltd.
11.2021 - 06.2022

Business Associate

Urban Upgrade Interiors
08.2020 - 08.2021

Bachelor's - Business Administration

Guru Gobind Singh Indraprastha University

Higher Secondary -

Kendriya Vidyalaya

Similar Profiles

  • Lizaveta Kaliada

    Lizaveta KaliadaLizaveta Kaliada

    Account Manager - B2B at HypeFactory | Influencer Marketing AgencyAccount Manager - B2B at HypeFactory | Influencer Marketing Agency

  • Cara Gallagher

    Cara GallagherCara Gallagher

    Brand Partnerships Manager at The Shelf - Influencer Marketing AgencyBrand Partnerships Manager at The Shelf - Influencer Marketing Agency

  • Mélanie Schille

    Mélanie SchilleMélanie Schille

    Zalando Marketing Services (Collabary) at Europe’s leading fashion marketing division; Collabary is its influencer marketing SaaS platformZalando Marketing Services (Collabary) at Europe’s leading fashion marketing division; Collabary is its influencer marketing SaaS platform

  • Sugandha Khanna

    Sugandha KhannaSugandha Khanna

    Associate Project Manager at Siemens IT SolutionsAssociate Project Manager at Siemens IT Solutions

  • Anurag Singh

    Anurag SinghAnurag Singh

    Manager (NOC) at AirtelManager (NOC) at Airtel

CREATE PROFILE
Sanjana Thapa