Sanjana S Kurup
Thiruvananthapuram
Summary
I am a post graduate in Mass Communication with experience in Public Relation, Branding, integrated, strategic communication and delivery of successful print and digital media. Inquisitive interest in Journalism and Research and driven by a deep passion for education
Overview
3
3
years of professional experience
Work History
Mass Media Officer
National AYUSH Mission Kerala
Thiruvananthapuram
04.2023 - Current
- Worked on organization's brand elements and development of its effective communication to the general public.
- Established and worked on media relations and social media management.
- Led organization's Information, Communication and Education (IEC) activities and coordinated content creation for mass media and social media.
- Overall Coordination of events, day observances, and press conferences to raise awareness of AYUSH health services and initiatives among the public.
- Plan and manage the budget allocated for media-related activities, including advertising, sponsored content, and media partnerships.
- Plan and execute overall State level AYUSH branding including theatre, bus and train branding and in other media verticals.
Guest Lecturer
Sri Sathya Sai Arts & Science College
Thiruvananthapuram
06.2022 - 03.2023
- Delivered Lecturers on journalistic ethics, news writing, reporting techniques, media law, digital journalism
- Shared expertise on the practice of journalism and facilitated discussions among students.
- Mentored students to pursue career in journalism and offered guidance on internships, job opportunities, and professional development.
- Promoted critical thinking by adhering to the academic standards.
- Convenor for various college clubs and inter and intra college events including Kerala University Kalolsavam.
Brand & Events Coordinator
The New Indian Express
Chennai
12.2020 - 03.2022
- Developed and created content for the brand promotion and internal communication
- Developed presentations of required concepts for pitch.
- Competitor’s mapping – Analyzed the competitor’s position of firms, products, brand and initiatives.
- Brainstorm ideas for brand initiatives
- Coordinated and collaborated with the creative agency to develop creative design layouts, contents and advertising concepts.
- Monitored pagination patterns, analyzed and ideated for website improvement.
- Improved engagement in social media accounts.
Education
Master's Degree - Communication
MOP VAISHNAV COLLEGE FOR WOMEN, University of Madras
Chennai04-2020
Bachelor's Degree - English & Communication Skills
ETHIRAJ COLLEGE FOR WOMEN, University of Madras
Chennai04-2018
12th -
VIJAYANTA MODEL HR. SECONDARY SCHOOL
Chennai03-2015
10th, CBSE -
KENDRIYA VIDYALAYA
03-2013
Skills
- MS Word
- PowerPoint
- Excel
- Google docs
- Spreadsheets
- Slides
- Good verbal & written communication
- Diligent and confident
- Abstract thinking
- Ability to articulate ideas
- Proficiency in delivering lectures and presentations with effectiveness
Accomplishments
- Coordiated and strategized for the tenth edition of ThinkEdu 2022. Biggest flagship event and eduational conclave of The New Indian Express
- Attained Conversation course at the level of Impact Advanced M1 at the British Council, Chennai
- Top achiever in language courses for the college semester.
Languages
English
First Language
Hindi
Proficient (C2)
C2
Malayalam
Advanced (C1)
C1
Tamil
Elementary (A2)
A2
Timeline
Mass Media Officer
National AYUSH Mission Kerala
04.2023 - Current
Guest Lecturer
Sri Sathya Sai Arts & Science College
06.2022 - 03.2023
Brand & Events Coordinator
The New Indian Express
12.2020 - 03.2022
Master's Degree - Communication
MOP VAISHNAV COLLEGE FOR WOMEN, University of Madras
Bachelor's Degree - English & Communication Skills
ETHIRAJ COLLEGE FOR WOMEN, University of Madras
12th -
VIJAYANTA MODEL HR. SECONDARY SCHOOL
10th, CBSE -
KENDRIYA VIDYALAYA
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