Sanjay Agarwal

• Led a high-performing sales team to exceed targets and improve overall performance.
• Evaluated sales team performance regularly using established KPIs, providing constructive feedback for improvement.
• Identified potential areas of growth within existing markets by analyzing sales data patterns.
• Conducted comprehensive product training sessions for sales staff, enhancing their knowledge and skills.
• Set Yearly , Quarterly & Monthly Topline Target for West & Central Zone specific to each team member as per target set . Define to the Sales team by setting up their target for Sales , Focus Clientele & Specifications.

• Team Handling :

> Recruitment of team with proper screening of candidates.

> Allocating sales areas within Mumbai & Pune region

> Training and motivating the direct & indirect team members

> Conducting periodic performance review check to achieve the assigned

targets.

> Ensuring productivity and revenue generation out of the sales team.

• Market Intelligence :

> Collect and provide update to team on competitor activities such as new product introduction, scheme launch, price changes, incentives, discounting structure, etc.

> Supporting R & D team for development of new products

> Ensure timely customer complaint addressed.

• Sales :

> Analyzing the customer requirements and recommending the most

suitable product technically & viable depending on the project.

> Preparing and submitting quotations & BOQ.

> Negotiating commercial terms and win orders.

> Follow-up and ensure timely collections with the task force

• Customer Satisfaction:

> Coordinate with internal departments to ensure timely delivery of

product.

> Seek customer feedback and facilitate redressal of any

complaints/issues.

> Ensure overall customer satisfaction technically & commercially.

• Team Handling :

> Recruitment of team with proper screening of candidates.

> Allocating sales areas within Mumbai.

> Training and motivating the team members

> Conducting periodic performance review check to achieve the assigned

targets.

> Ensuring productivity and revenue generation out of the sales team.

• Market Intelligence :

> Collect and provide update to team on competitor activities such as new

product introduction, scheme launch, price changes, incentives,

discounting structure, etc.

> Ensure that dealers receive and understand all communication

> Ensure timely customer complaint addressed.

• Sales :

> Analyzing the customer requirements and recommending the most

suitable product depending on the project.

> Preparing and submitting quotations.

> Negotiating commercial terms and win orders.

> Follow-up and ensure timely collections with the task force.

• Customer Satisfaction:

> Coordinate with internal departments to ensure timely delivery of

product.

> Seek customer feedback and facilitate redressal of any

complaints/issues.

> Ensure overall customer satisfaction

• Relationship Management

> Handle all development activities in the assigned territories for Projects .

> Targeting Interior designer/ Architects & maintaining relations with key

personnel

> In house presentation of Architects & Interior designers.

> Identify the key people within builder accounts who influence purchase

and build strong relationship with them.

> Manage key builders accounts & key influencer associated with them.

> Identifying & tapping external business influencers.

• Sales :

> Understand the Architect / Customer requirements and suggest the most

suitable product depending on the project.

> Design layout and submit quotations.

> Negotiate commercial terms and win orders.

> Follow-up and ensure timely collections

• Team Handling:

> Handling a team for revenue generation.

> Conducting periodic performance review check.

> Training and motivating the team members.

• Customer Satisfaction:

> Coordinate with internal departments to ensure timely delivery of

product.

> Ensure timely installation as per customers requirement.

> Ensure overall customer satisfaction

• Market Intelligence:

> Keep track of key Interior designer accounts and their projects.

> Identify new potential key accounts.

> Keep track of the industry trends and competition.

• Productivity :

> Meet volume, value and profitability targets from key accounts being

managed.

> Meet account management benchmarks (level of information, number of

visits etc.)

• Product / Sales Management:

> Development of Trade Dealers and Sub Dealers.

> Development of Project Dealers.

> Meeting Builders, Architects and Contractors.

> Product specification & approval in turnkey/premium projects.

> Development of Project Dealers/Trade Dealers.

• Market Development:

> Competition analysis.

> Market Survey, Tracking of projects & new product development.

> Developing new contractors, Applicators.

> Conducting Technical Seminars.

> Organizing corporate presentations.

> Planning and implementing Sales Promotion Activities.

> Organize and Execute Technical presentation for Engineering & Architect

Department of big construction houses.

• Sales Force Management :

> Managing sales team of trade.

> Managing sales team of projects.

> Managing a team of business associates.

> Training, guiding & coordinating activities of Franchisee Executives.

> Development of free-lancers sales team.

• Product / Sales Management:

> Meeting Builders, Architects and Contractors and getting the product

approval

• Distribution Channel Management :

> Appointing dealers and strengthening their respective Distribution

Network.

> Maximizing the reach of the product by adding new builders in company

sales profile.

> Re-liquidation of stock of Dealers & stockiest, Devising T.O.D. Schemes

for the Stockiest

• Market Development:

> Market mapping.

> Developing new contractors.

> Conducting Technical Seminars.

> Organizing corporate presentations.

> Planning and implementing Sales Promotion Activities.

> Organize and Execute Technical presentation for Government Dept.

Officers.