Sanjay B L
Bangalore
Summary
To pursue a responsible career which would allow me to achieve professional goals in a stable and dynamic environment by being honest, hardworking as well as smart working and sincere.
Overview
6
6
years of professional experience
Work History
Assistant Manager
Tata play ltd
Karnataka And Kerala
06.2024 - Current
- Handling trade marketing for karnataka and kerala
- Take care for marketing visibility in both states
- Handing promoters for marketing visibility in modern trade store
- Handling BTL and ATL activity
- Created compelling point-of-sale materials such as displays, brochures, flyers and catalogs.
- Trained store personnel on proper use of promotional materials and techniques for upselling products and services.
- Collaborated with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Monitored competitors' activities to stay ahead in the market.
- Managed budget allocations for trade promotions across channels.
- Conducted research to determine ideal markets for products and services.
- Coordinated marketing events for showcasing product and service offerings.
Marketing executive
Varun Beverages pvt ltd
Bangalore
02.2020 - 06.2024
- BTL & ATL promotion
- NPD sales
- Marketing activity BTL & ATL promotion
- Sampling activity understand customer perception towards brand
- Various promotion to Boost sales ( qpds , perfect village program )
- Assisting customers with questions, needs and purchases, marketing requirement.
- Handling strong relationship with customers
- NPD SALES ( NEW PRODUCT MARKETING )
- Event management for VARUN BREVERAGES PVT
- Focus activity doing in various location to understand customer's perception
- Monitored and reported on competitor activities and market trends to inform strategic decisions.
- Guided the creative direction of advertising and promotional materials to ensure brand consistency.
- Managed relationships with external advertising agencies and vendors.
- Collaborated with other departments to coordinate strategic marketing activities.
- Managed budgets to ensure efficient use of resources.
- Collaborated with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels.
- Coordinated marketing events for showcasing product and service offerings.
marketing & marketing intelligence officer
Eastern condiments pvt ltd
Bangalore
01.2019 - 02.2020
- Market research
- BTL promotion
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Implemented customer loyalty programs that increased repeat business.
- Organized trade shows and other events to promote products or services.
- Developed relationships with wholesalers, retailers, distributors, brokers.
- Coordinated marketing events for showcasing product and service offerings.
Education
MBA -
BIET-MBA programme
Davangere01.2018
Bcom -
Nuthana institute of management
Davangere01.2016
PUC -
Cethana high-tech
Davangere01.2013
SSLC -
Nuthan English high school
01.2010
Skills
- Self-Motivation to work
- Open for learning
- Team managing ability
- Hard working and always try to complete assigned work
- Good management skill
- Ability to work smoothly under pressure
- MS Word
- MS PowerPoint
- MS Excel
- MS Outlook
- Trade marketing
- Event coordination
- Brand awareness
- Competitive analysis
- Team collaboration
- Vendor negotiation
- Promotional planning
Accomplishments
- Achieved best market inputs
- Secured best Customer support certificate
- Earned special gifts
- Best event managed (bhoomika)
- Next door champion
Internship And Dissertation
- Sumer internship project in shopper stop IMPACT OF VISUAL MERCHANDISING ON CONSUMER BUYING BEHAVIOUR, shopper stop, Mantri Square, Malleshwaram, Bangalore
- Organizational study, Annapoorneshwari industry Bangalore, 1 month
- Presentation on zip car case study
- Mini project on rural market and make sale of Jio mobile, Shashi shops, stationary
- Research paper on 'The influence of social media on students' academic performance'
Languages
- Hindi
- Kannada
- English
- Telugu
Extracurricular Activities
One among the key organizers in conducting 'Octagon', the State Level Fest Project: Decline in sale of yippee noodles Co-ordinate: Octagon YOUTH FEST BIET, 2017 Presented paper in National conference Kausalya 2016: Creative Thinking Head Award
Hobbies and Interests
- Traveling
- Bike riding
- Photography
- Playing snooker
Disclaimer
All the particulars furnished above are true to my best of knowledge.
Roles And Responsibilities
- Marketing activity BTL & ATL promotion
- Sampling activity understand customer perception towards brand
- Various promotion to Boost sales (qpds, perfect village program)
- Assisting customers with questions, needs and purchases, marketing requirements
- Market audit
- Handling strong relationship with customers
- NPD SALES (NEW PRODUCT MARKETING)
- Event management for VARUN BREVERAGES PVT LTD
- Identify the new customer and understand their need and fulfillment
- Focus activity doing in various location to understand customer's perception
- New product marketing
Personal Information
- Father's Name: Lokesh B S
- Mother's Name: Manjula T M
- Date of Birth: 04/11/94
- Nationality: Indian
Languages
English
Advanced
C1
Hindi
Intermediate
B1
Telugu
Beginner
A1
Kannada
Proficient
C2
Timeline
Assistant Manager
Tata play ltd
06.2024 - Current
Marketing executive
Varun Beverages pvt ltd
02.2020 - 06.2024
marketing & marketing intelligence officer
Eastern condiments pvt ltd
01.2019 - 02.2020
MBA -
BIET-MBA programme
Bcom -
Nuthana institute of management
PUC -
Cethana high-tech
SSLC -
Nuthan English high school