Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Additional Information
Reccomendations
Work Availability
Timeline
Sanjay Chanda

Sanjay Chanda

Business Development Leader & Brand Strategist
Mumbai City

Summary

An IIM A alumnus and esteemed Business Development Leader, I bring over 11 years of progressive experience in spearheading strategic sales initiatives and managing high-performing teams. Demonstrating a consistent track record of meeting financial objectives, I am recognized for my ability to generate substantial revenue, evidenced by my pivotal role in generating INR 300 Crore during the COVID-19 pandemic. My professional repertoire includes proficiency in brand marketing and aligning business strategies to meet corporate objectives, contributing to a significant increase in customer satisfaction and retention rates. As a diligent problem solver, I have successfully managed critical group-level issues at Essar, leading to substantial cost savings. Seeking a challenging role in brand management, I am skilled at driving brand success in new market territories, creating impactful brand presence, and identifying opportunities for value creation. My approach is characterized by a customer-first mindset, robust business acumen, and an analytical disposition, which enables me to deliver on revenue targets and foster growth.

Overview

13
13
years of professional experience
8
8
years of post-secondary education

Work History

Business Development Lead

Ink in Caps
Mumbai City
02.2023 - 05.2023
  • Revenue Growth: Developed business pipeline using cold and warm techniques, Led business development initiatives resulting in substantial revenue increase.
  • Sales Process Management: Orchestrated full-sales cycle processes, from identifying leads to negotiating contracts, ensuring solutions that effectively meet clients' requirements.
  • Proposal Development: Crafted and delivered persuasive proposals, intricate cost estimates, and contract documentation, leading to higher conversion rates and improved customer satisfaction.
  • Business Analysis: Performed in-depth evaluations of business strengths and customer needs, facilitating strategic targeting of prospective clients.
  • Collaboration & Innovation: Demonstrated extensive product and service knowledge, partnered with teams to brainstorm innovative, client-centered solutions.
  • Brand Management & Marketing: Steered the creation and implementation of effective marketing strategies, ensuring alignment with the brand's identity and market trends. Cultivated a strong brand presence across multiple platforms, leading to increased brand recognition and market share.

Key Achievements: Successfully executed marketing campaigns that led to a significant increase in brand awareness and customer acquisition.

Manager - Business Development & Finance

Essar Group (Abhinand Ventures Pvt Ltd)
Mumbai City
04.2020 - 07.2022
  • Problem Solving: Worked in close collaboration with Essar's Promoters and Directors, resolving critical group-level issues.
  • Strategic Planning: Implemented strategic business plans for property sales, accelerating debt reduction efforts.
  • Stakeholder Relationships: Cultivated and maintained strong relationships with key stakeholders, prospective buyers, potential investors, and institutional investors.
  • Sales Leadership: Orchestrated sales operations for high-value properties, including strategy design and deal closure.
  • Team Management: Directed and nurtured a team of 8 executives, fostering a productive and cooperative environment.
  • Marketing and Brand Management: Conceived and executed innovative marketing strategies that bolstered brand visibility and engagement. Led impactful marketing campaigns, resulting in increased customer acquisition and brand awareness.
  • Financial Administration: Oversaw finances for Abhinand Ventures, managing an annual turnover of over INR 350 Cr.
  • Financial Planning: Led financial planning initiatives and ensured regulatory compliance. Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Key Achievements: Revenue Generation: Generated revenue of INR 300 Crore during the Covid-19 pandemic.
  • Income Tax Refund: Secured an income-tax refund sum of over INR 67+ Crore.
  • Recognized for exemplary brand management, leading to a strengthened brand image and customer loyalty. Among the handful executives who got promoted during the unprecedented times of Covid-19.

Deputy Manager

Essar Group
Mumbai City
04.2017 - 03.2020
  • Finance and Funds Management: Overseen the monitoring of fund inflow and outflow, while implementing measures to ensure optimal utilization of funds. Administered the reconciliation of monthly collections between the billing system and accounting system, managing debtor's reconciliation with debtor aging and bad debts provisioning.
  • Cash Flow Management: Executed strategic cash flow management ensuring optimal utilization and allocation of surplus funds.
  • Revenue Protection: Devised and implemented strategies to identify and rectify revenue leakages, contributing to improved financial integrity.
  • Audit Management: Managed the execution of audits, serving as the Point of Contact for Auditors of Balaji Trust since its incorporation.
  • Team Management: Managed a team of 3 executives effectively driving corporate financial planning, delivering improved efficiency and ensuring regulatory compliance.
  • Tax Reconciliation and Recovery: Led the reconciliation of all service tax credits taken from the financial year 2013-2014 through 2017-2018 as required by the tax department.
  • Key Achievements: Successfully facilitated a service tax refund of over Rs. 4 Crore by efficiently handling Service Tax scrutiny, demonstrating expertise in tax management and compliance.

Assistant Manager

Essar Group (Essar Investments Ltd)
Mumbai City
04.2012 - 03.2017
  • Merger and Acquisitions: Integral team member overseeing merger and acquisition strategies, as well as the accounts and finance of Essar Investments Limited.
  • Financial Administration: Performed reconciliations of accounts receivable, deposits received, monthly collections, debtor aging, and bad debt provisioning. Managed comprehensive financial statements including Trial Balance, Profit & Loss Account, Age-Wise Accounts Payables and Receivables Statements, and Balance Sheets.
  • Strategic Planning: Prepared group receivables and payables; actively contributed to the team handling the demerger and amalgamation scheme for tax saving and risk reduction purposes.
  • Statutory Compliance: Ensured the completion of statutory audit requirements and timely filing of annual returns. Computed and deposited taxes, maintained timely statutory compliance, and managed filing of returns (Service Tax, VAT, and TDS).
  • Key Achievement: Streamlined the intercompany reconciliation processes at the group level, resulting in significant cost savings of over INR 70 Lakhs. Successfully identified and addressed revenue leakages by highlighting potential issues to senior management.

Account Assistant

N.K.R & Co Chartered Accountants
Mumbai City
07.2011 - 03.2012

Internal Audit & Bookkeeping: Began role as an internal auditor before transitioning to Essar Investments Limited, responsible for bookkeeping and maintaining trial balance.

Control System Evaluation: Reviewed internal control systems and procedures, prepared detailed audit reports to address shortcomings and implemented necessary corrective actions.

Financial Monitoring: Oversaw bank reconciliation and party reconciliation activities. Handled processing of age-wise receivables and payables statements.

Key Achievements: Got recognized because of being a top performer and was onboarded within 9 months of joining N.K.R & Co Chartered Accountants.

Account Assistant

Animax Studios (India) Pvt Ltd
Mumbai City
05.2010 - 06.2011

Collection Management: Handled monthly collections, ensuring timely and accurate accounting of revenue streams.

Financial Reconciliation: Directed the reconciliation of monthly collections between the billing system and accounting system, ensuring financial data accuracy and completeness.

Bank Book Management: Managed the reconciliation of bank books, verifying the coherence between banking transactions and accounting records.

Education

Accelerated General Management Programme - General Management

Indian Institute of Management, Ahmedabad. , Ahmedabad
08.2021 - 08.2022

MBA - Marketing Management And Research

MM BGIMS, Mumbai University
10.2021 - 09.2023

Bachelor of Commerce - Accounting And Finance

Ritambhara Vishva Vidyapeeth, Mumbai
04.2005 - 03.2010

Skills

    Business-to-customer expertise

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Accomplishments

    Completed a 10-day Vipassana course leading to an equanimous personality.

Affiliations

Member of IIM A's Class of 2022 received honors for compassion, service, and contributions to the University community.

Additional Information

Love playing chess, watching leadership videos, listening to music, and exercising.

Reccomendations

 Have received recommendations from CXO-level executives, Industry Leaders on LinkedIn. Link - https://www.linkedin.com/in/sanjay-chaanda/details/recommendations/

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Business Development Lead - Ink in Caps
02.2023 - 05.2023
MM BGIMS - MBA, Marketing Management And Research
10.2021 - 09.2023
Indian Institute of Management, Ahmedabad. - Accelerated General Management Programme, General Management
08.2021 - 08.2022
Manager - Business Development & Finance - Essar Group (Abhinand Ventures Pvt Ltd)
04.2020 - 07.2022
Deputy Manager - Essar Group
04.2017 - 03.2020
Assistant Manager - Essar Group (Essar Investments Ltd)
04.2012 - 03.2017
Account Assistant - N.K.R & Co Chartered Accountants
07.2011 - 03.2012
Account Assistant - Animax Studios (India) Pvt Ltd
05.2010 - 06.2011
Ritambhara Vishva Vidyapeeth - Bachelor of Commerce, Accounting And Finance
04.2005 - 03.2010
Sanjay ChandaBusiness Development Leader & Brand Strategist