Sanjay Chaudhary

Led the development and execution of the digital partnership and innovation strategy to increase in new business partnerships.

Established and managed strategic partnerships with Fintech & NBFCs, Bank, technology providers, and distribution channels, expanding the company's digital insurance ecosystem.

Collaborated with cross-functional teams to identify market trends, customer needs, and opportunities for innovation.

Implemented data-driven strategies to enhance customer experience and customer satisfaction.

Developed and executed comprehensive marketing strategies, including digital advertising, content marketing, and email campaigns, leading to a growth in customer acquisition.

Oversaw a team of partnership managers and strategists, setting clear goals and KPIs to drive partnership growth and business development.

Managed the partnership budget, optimizing spend across various channels.

Monitored industry regulations and compliance requirements, ensuring partnership strategies adhered to all relevant laws and guidelines.

Implemented API integrations and digital platforms to improve efficiency and enhance the customer journey.

Established and nurtured partnerships with key Insurtech startups, driving digital transformation and improving customer engagement.

Collaborated with internal teams to create go-to-market (GTM) strategies for new products and partnerships.

Led negotiation efforts with industry players, optimizing partnership terms and increasing profitability.

Continuously analyzed market trends, emerging technologies, and competitive landscape to drive innovation.

• Spearheaded the development and launch of a new digital personal loan product, resulting in a 20% increase in loan applications within the first quarter
• Led a cross-functional team of product developers, UX/UI designers, and data analysts to create customer-centric loan products
• Conducted market research and competitive analysis to identify key market trends, customer needs, and gaps in the digital personal loan space
• Developed and executed comprehensive marketing strategies, including digital advertising, content marketing, and email campaigns, resulting in a 30% increase in customer acquisition
• Collaborated with data analysts to develop and maintain KPIs, monitoring product performance and making data-driven adjustments to improve conversion rates
• Implemented A/B testing and other optimization techniques to improve the user experience and increase loan application conversions by 15%
• Oversaw a team of marketing specialists, setting clear goals and KPIs to drive lead generation and customer engagement
• Managed the marketing budget, optimizing spend across various channels to achieve a 25% reduction in customer acquisition costs
• Established and nurtured strategic partnerships with key financial institutions, expanding loan origination channels and driving 40% growth in loan volume
• Continuously monitored industry regulations and compliance requirements, ensuring product and marketing strategies adhered to all relevant laws and guidelines
• API integration coordination with internal & external team GTM strategy Managed Relationship with Major Fin-tech Players : Google, RazorPay, Cashfree, Paytm, HDFC, ICICI, Kotak, RBL, CIBIL, Experian, CRIF, Coverfox, Finbit, Karza, AWS, Tata, SmartPing, Freshdesk, Zendesk, Knowlarity , Inmobi, Axponent etc

• Established and maintained strategic partnerships with financial institutions, e-commerce platforms, and technology companies, expanding the company's payment ecosystem and driving a good increase in transaction volume.
• Developed and executed comprehensive marketing strategies, encompassing digital advertising, content marketing, and social media campaigns, resulting in a 20% growth in user acquisition.
• Conducted market research and competitive analysis to identify key market trends, customer needs, and opportunities for market expansion.
• Oversaw a team of marketing specialists, setting clear goals and KPIs to drive lead generation and user engagement, while also reducing customer acquisition costs by 20%.
• Collaborated with the product development team to ensure that partnership requirements were integrated into product roadmaps and provided an enhanced user experience.
• Managed partnership agreements, including negotiations, contract reviews, and compliance, to ensure alignment with business objectives and industry regulations.
• Evaluated the performance of existing partnerships, identified areas for improvement, and developed strategies to optimize partner relations, resulting in a 15% increase in partnership efficiency.
• Brand Promotion & Campaign Management Activity Handling affiliate marketing with MASTERCARD, RuPay, AMAZON & vCOMMISION Special Projects Coordination Mumbai Metro, Chennai Metro, Delhi Metro

Key responsibilities:

• Alliances with the retailers & distributers
• Onboarding new partner & maintain excellent relation with them
• Lead the partnership programs for AskMe with all its existing & new clients

Key responsibilities:

• Design & Execute Discount Plans as per occasion
• Conduct Event & Brand Promotion activities for brand activation
• Conducts Team meetings & communication sessions for product training
• Corporate tie-ups for business growth