Summary
Overview
Work History
Education
Skills
Professional Highlights
Personal Information
Certification
Timeline
Generic
Sanjay C J

Sanjay C J

Manager - Service Planning & Marketing
Trivandrum

Summary

With over 9 years of experience in the automotive industry, specializing in after-sales operations, I am a dedicated Service Planning & Marketing Manager. I bring a wealth of knowledge and expertise to the table. I hold a Bachelor's degree in Mechanical Engineering and an MBA in Operations Management from Anna University, Chennai. Throughout my career, I have gained valuable insights and honed my skills. I started at Maruti Suzuki, gaining 1.3 years of experience before moving to Honda where I spent 6 years in various roles including Service Advisor, Senior Service Advisor, Front Office Manager, and Customer Relationship Manager across multiple locations. Since January 2022, I have been leading After Sales Service Operations at Muthoot Honda Trivandrum. Currently, I am the Service Planning & Marketing Manager for Jeep, Citroën, and Eurorepar brands at Stellantis. In this role, my responsibilities include driving After Sales Service (AFS) business growth, planning and executing seasonal campaigns, service cost benchmarking for new vehicle launches, developing extended warranty sales strategies, managing Jeep Life subscription renewals, and strategizing for lost customer recovery. Additionally, I coordinate with field teams to improve KPIs and execute strategies to boost RSA sales while incorporating Japanese techniques like PDCA, 3M, 5Why, and Kaizen for continuous improvement. With comprehensive industry knowledge and a proven track record of success, I am well-equipped to contribute to the growth and success of any organization in the automotive industry.

Overview

2025
2025
years of professional experience
7
7
years of post-secondary education
3
3
Certifications

Work History

Service Planning & Marketing Manager – Jeep, Citroën & Eurorepar

Stellantis, India
Chennai
2 2024 - Current
  • Spearheading marketing campaigns to enhance After Sales Service (AFS) business growth across three brands
  • Planning and executing seasonal campaigns to drive customer engagement and service revenue
  • Conducting service cost benchmarking for new vehicle launches to maintain market competitiveness
  • Developing and implementing extended warranty sales strategies to increase coverage uptake
  • Managing the Jeep Life subscription renewal project for a seamless customer experience
  • Strategizing lost customer recovery initiatives to boost retention and revive dormant customers
  • Planning and executing RSA (Roadside Assistance) sale improvement strategies to enhance the sale growth of 50%
  • Coordinating regularly with the field team to identify and address gaps, improving business KPIs

Service Manager (After Sales)

Muthoot Automotives India Pvt ltd
01.2022 - 02.2024

Muthoot Automotives India Pvt ltd are coming under Muthoot Pappachan group they have various firms like finance construction Automobile sales and service etc

  • Implemented strategies to increase customer service satisfaction ratings.
  • Supervise daily service reception to ensure timely vehicle deliveries
  • Ensure adherence to quality standards and manufacturer service processes
  • Monitor and report on customer retention for service and repairs
  • Coordinate with parts department for special parts requirements
  • Oversee staff training and skill enhancement initiatives
  • Resolve customer complaints promptly and accurately
  • Review repair estimates and provide necessary guidance
  • Participate in meetings to address operational concerns
  • Communicate with the manufacturer for warranty-related approvals
  • Analyze data to improve customer satisfaction and profitability
  • Lead and motivate the team to achieve targets and enhance performance
  • Develop staff knowledge and promote skill development
  • Conduct appraisals and create a coaching-focused environment
  • Encourage teamwork and share expertise with the team
  • Ensure safe and efficient work practices
  • Participate in recruitment for current and future roles
  • Muthoot Automotives India Pvt ltd are coming under Muthoot Pappachan group they have various firms like finance construction Automobile sales and service etc
  • Resolved customer complaints in professional and timely manner.
  • Monitored team performance, adhered to service level agreements (SLAs) and provided detailed job training.
  • Improved customer satisfaction by implementing streamlined service processes and staff training programs.
  • Coordinated cross-departmental efforts to address complex customer issues, facilitating better communication and collaboration between teams.
  • Met with customers to discuss service needs and develop effective and practical solutions.
  • Resolved escalated customer complaints professionally, turning potentially negative experiences into opportunities for continued patronage.
  • Coordinated with other departments to maintain streamlined and productive workflow.
  • Monitored service staff performance and provided feedback for improvement.
  • Managed a team of technicians, ensuring timely completion of projects and high-quality workmanship.
  • Analyzed service reports to identify areas of improvement.
  • Maintained a safe working environment by enforcing strict safety protocols and providing ongoing staff training on proper equipment use.
  • Hired, trained and supervised team of service staff members to meet business goals.
  • Ensured compliance with industry regulations by staying current on relevant updates and adjusting company policies accordingly.
  • Met with customers to discuss service needs and offer available solutions.
  • Conducted regular performance evaluations for staff members, offering constructive feedback and facilitating professional development opportunities.
  • Developed strong relationships with vendors and suppliers, resulting in improved product support and better pricing for customers.
  • Developed and maintained positive relationships with customers to build rapport and trust.
  • Reduced service downtime for clients by proactively addressing potential issues and maintaining clear communication channels.
  • Continuously reviewed service offerings to identify areas for improvement or expansion based on market trends or customer feedback.
  • Coordinated warranty claims processing, advocating on behalf of customers to ensure prompt resolution of covered repairs or replacements.
  • Increased overall revenue by upselling additional services and products during routine maintenance visits.
  • Mentored junior technicians, fostering a positive team dynamic that encouraged knowledge sharing and skill development.
  • Implemented inventory management systems to reduce costs and increase efficiency in the service department.
  • Collaborated with sales teams to develop comprehensive service packages tailored to individual client needs.
  • Improved service efficiency by conducting regular training sessions for staff on latest industry standards and technologies.
  • Streamlined warranty claim processes, enhancing customer satisfaction by ensuring timely resolution of service issues.
  • Coordinated with sales team to develop service packages that aligned with customer needs, driving additional revenue.
  • Enhanced safety protocols for service operations, resulting in reduction in workplace accidents and ensuring compliance with regulatory standards.
  • Led team to enhance customer service quality, resulting in significant improvement in customer satisfaction surveys.

Customer Relationship Manager (After Sales)

Indel Honda Palakkad
Palakkad
11.2020 - 01.2022
  • Company Overview: A leading south Indian Honda car dealership for both sales and service
  • Resolve customer complaints and coordinate factory assistance as needed, using 5Why for root cause analysis
  • Ensure vehicles are prepped for delivery, with customers informed about warranty and maintenance details
  • Explain service and parts operations, utilizing 3M to identify and eliminate inefficiencies
  • Manage customer follow-up programs and post-sale contacts to maintain high satisfaction
  • Schedule service appointments, ensuring timely follow-ups to meet customer needs
  • Prepare monthly reports on customer satisfaction and discuss improvements using PDCA cycles
  • Maintain detailed records of customer complaints and resolutions for continuous improvement
  • Assist during peak service times and contribute to customer newsletters for effective communication
  • Attend sales, service, and management meetings to drive improvements and share Kaizen initiatives
  • Lead revenue enhancement efforts and conduct service process audits
  • Implement strategies to improve KPI achievement and dealership performance through structured problem-solving
  • A leading south Indian Honda car dealership for both sales and service

Customer Relationship Manager (After Sales)

Perfect Honda Trivandrum
Trivandrum
04.2019 - 10.2021
  • Company Overview: Leading south Indian Honda car dealership for both sales and service, It’s selected as Ideal Workshop by Honda Cars India Ltd on January 2018
  • Resolve customer complaints and coordinate factory assistance when needed
  • Ensure vehicles are prepped for delivery, and customers understand warranty and maintenance details
  • Explain service and parts department operations to customers
  • Manage customer follow-ups and post-sale contacts within 48 hours
  • Schedule service appointments and follow up on repairs
  • Prepare monthly customer satisfaction reports and discuss findings with management
  • Maintain detailed records of customer complaints and dealership achievements
  • Assist during peak service times and contribute to newsletters
  • Attend sales, service, and management meetings regularly
  • Conduct service process audits

Customer Relationship Manager (Temporary Post) (After Sales)

Perfect Honda Cochin
Cochin
09.2018 - 11.2018
  • Customer Complaint Handling
  • Inflow Management
  • Revenue monitoring
  • Service Marketing
  • Special duty for handling flood situation

Front Office Manager/Assistant Manager (After Sales)

Perfect Honda Trivandrum
Trivandrum
04.2017 - 03.2019
  • Guiding Service Advisors to maximizing revenue as well as to maintain customer satisfaction.
  • Managing work floor team and monitoring timely delivery of vehicles
  • CSI customer satisfaction
  • Customer Complaint Management
  • Assisting Service Manager activities

Service Advisor

Perfect Honda Trivandrum
Trivandrum
11.2014 - 03.2017
  • Customer Handling
  • Revenue conversion from service vehicles
  • Recommending initial solutions for technical complaints
  • Initial diagnostician of vehicle
  • Monitoring and ensuring Work Quality
  • Preparing technical reports for HCIL
  • Vendor business promoter

Service Engineer

Maruti Suzuki cars After Sales Hercules Automobiles
Trivandrum
08.2013 - 11.2014
  • Company Overview: Leading Maruti Suzuki car dealers for both the sales and service since 2008
  • Revenue generator from service vehicles
  • Recommending solutions for technical complaints
  • Initial diagnostician of vehicle
  • Monitoring and ensuring Work Quality
  • Vendor business promoter
  • Leading Maruti Suzuki car dealers for both the sales and service since 2008

Education

MBA - Operations Management

Anna University Guindy
Chennai
08.2016 - 09.2018

Bachelor - Mechanical Engineering

CSI Institute of Technology
Thovalai, Kanyakumari
08.2009 - 05.2013

Some College (No Degree) - Computer Science

St. Johns H.S.S.
Trivandrum
08.2007 - 03.2009

Skills

Communication skills

Good Presentation skills

Leadership skills

Team management skills

Challenging Approach

Digital Marketing

Budgeting and Allocation 

Customer Relationship Management (CRM)

Data Analytics

Business Development

Brand Promotion

Strategic Planning

Campaign Management

Vendor Relations

Creative Direction

KPI Tracking

Professional Highlights

  • Best Performer Service Advisor 2015, 2016
  • All India Rank 2 in DCSI (94ki)
  • All India Rank 1 in DCSI (96ki)
  • NHC 2017 Zonal level qualifier
  • NHC 2018 National level runner-up
  • NHC 2018 Genpo level participation
  • Inflow Management Rank 1 (96ki)
  • Customer retention Best in South 1 (97ki)
  • 35% Growth in SR numbers and 21% Growth in PM jobs (Nov19-Sep 20 vs Nov20-Sep 21) at Indel Honda Palakkad
  • 29% average Labour revenue growth at Indel Honda Palakkad
  • Improved the sales of RSA (388% average growth) by using the potential of available manpower at Indel Honda Palakkad
  • Quicker recovery of lost customers at Trivandrum service market and guided the branch to profit from the first month itself.
  • 283% RSA Sale growth in Q2, 2024 for Jeep
  • 18% EW Sale growth for Citroen in Q2, 2024
  • 8% additional lost customer recovery for Jeep in Q2, 2024

Personal Information

  • Age: 30
  • Date of Birth: 05/12/92
  • Gender: Male
  • Nationality: Indian

Certification

Basic to Advanced MS excel

Timeline

Microsoft Power BI

04-2024

Basic to Advanced MS excel

02-2024

Basic to Advance Power point

02-2024

Service Manager (After Sales)

Muthoot Automotives India Pvt ltd
01.2022 - 02.2024

Customer Relationship Manager (After Sales)

Indel Honda Palakkad
11.2020 - 01.2022

Customer Relationship Manager (After Sales)

Perfect Honda Trivandrum
04.2019 - 10.2021

Customer Relationship Manager (Temporary Post) (After Sales)

Perfect Honda Cochin
09.2018 - 11.2018

Front Office Manager/Assistant Manager (After Sales)

Perfect Honda Trivandrum
04.2017 - 03.2019

MBA - Operations Management

Anna University Guindy
08.2016 - 09.2018

Service Advisor

Perfect Honda Trivandrum
11.2014 - 03.2017

Service Engineer

Maruti Suzuki cars After Sales Hercules Automobiles
08.2013 - 11.2014

Bachelor - Mechanical Engineering

CSI Institute of Technology
08.2009 - 05.2013

Some College (No Degree) - Computer Science

St. Johns H.S.S.
08.2007 - 03.2009

Service Planning & Marketing Manager – Jeep, Citroën & Eurorepar

Stellantis, India
2 2024 - Current
Sanjay C JManager - Service Planning & Marketing