SANJAY PIRAJI DAKPADE

Digital Enablement:

• Enable event management tools and processes to help ensure a successful digital transformation.
• Support the rollout of global events and digital networks platform
• Work closely with in digital channels ecosystem to support the workforce and oversee promoting, training, enhancing and implementing digital enablement solutions.
• Ensure all service-related digital initiatives are owned and executed properly across multiple domains including on-boarding, platform support, front-end requirements, customer support & tool infrastructure.
• Create / manage best practices for event management and community’s platform by leveraging our existing ecosystem.
• Define KPI’s frameworks to measure the success of client events and digital communities.
• Continuously enhance the functional platform abilities to ensure it meets the needs of our users.

Web governance, custom solutions & prototyping:

• Identify & monitor key performance indicators (KPIs) to track success of our internet site e.g., traffic activity, revenue, dwell time, user engagement etc.
• Continues monitoring of data which includes KPI’s like web search, user experience, web standards, branding, security & compliance. e.g., web accessibility, technical SEO, information architecture etc.
• Allow web publishers to think strategically and aid in evolving the website through its lifecycle in a controlled way to benefit the overall goal of your communications team
• Guide development and implementation of new capabilities, development pipeline and customized project work
• Maintain governance standards, policies & procedures to make sure all follow the same criteria for consistency across all your digital properties
• Provide guidance & training to web-publishing teams highlighting quality improvement suggestions at regular intervals
• Publish data to senior stakeholders showcasing overall web health with insights over key improvement areas to enable decision making

• Supervise the digital production team and the delivery of all types of digital marketing projects and requests.
• Work closely with Digital Project Mangers to efficiently deliver digital marketing services.
• Ensure quality, KPI compliance and brand compliance for the output of the production team.
• Develop and share best practices/improvements in digital project production.
• Provide functional guidance, knowledge transfer and mentorship to developers in the team.

• Manage development projects for one of the world’s largest computer software products & development company.
  
• Line manage a multi-skilled development team covering a range of technologies, define and lead continuous improvement of delivery processes & ensure 3rd party development is done with optimum correct quality standards.
  
• Act as a mentor and tutor a team of developers, technical specialists and QA teams.
  
• Recruitment of new permanent and contract resources to the team as per demand.
  
• Conduct regular performance reviews of all team members and work with them to produce development plans.
  
• Define resourcing models for development projects and on-board new development partners .
  
• Work with the Project Delivery and Client teams to ensure delivery of high-quality solutions on time and within budget, in an agile environment where business goals keep changing often.
  
• Ensure that the architecture, design principles, compliance policies set out by the business are always adhered to and enforced.
  
• Drive the adoption of best-of-breed technologies, tools and ways of working across the development life cycle.
  
• Work with infrastructure professionals to ensure that solutions are implemented in a way that offers optimal reliability, scalability and throughput as required by the business.
  
• Manage relationships with third party vendors and development houses to implement solutions.
  
• Ensure that software changes are integrated into the core systems in a structured, well documented manner and support the department’s change management procedures effectively.

• Handling end to end operations for, ad operations
• Provide Quality Assurance service reviewing digital ads before and after the ad goes live to end users & Perform QA checks of campaigns based on guidelines defined by client
• Manage ad trafficking, QA, Consulting and Reporting
• Monitor campaigns throughout lifecycle, communicating with account managers, creative agencies and vendors from time to time
• QA or troubleshoot 3rd party tags, flash files, and other advertiser-provided creative’s
• Establish and meet aggressive timelines for project readiness completion
• Provide customers with regular communications including progress updates issue resolution
• Utilize quality methodologies to improve customer service by delivering cost effective solutions to meet client expectations

• For, , www.astrazeneca.com
• Project Manage end to end, website / portal creation activities
• Drive and co-ordinate with the Markets, Governance teams, Web Implementation teams, Analytics, Integration, SEO, Standards and Taxonomy, Accreditation and other support groups to facilitate optimum site development activities within timelines
• Creating project documentation include: Project Plan with key Milestones, Resource Matrix, Business Requirement Specification, RAID log for tracking issues and open items, Testing Plan for QA and Design, Handover document for client testing (UAT), Signoff documentation for go live
• Acting as one point of contact for requirements gathering with markets, identifying any change requests and deviations from requirements involving the business analysts
• Lead the web implementation team (in-house) for assembling the site throughout the implementation phase and ensure the client requirements are met accurately
• Work with the QA and Design teams for testing the entire site thoroughly for zero defects before handing over to the client for UAT
• Determine and drive the roadmap for digital marketing projects focusing on operational excellence, value add and strategic vision with business and senior management
• Interact with the Digital Marketing leads and Site owners for AZ across the globe including APAC, EMEA, NA and LATAM region as per region-wise requirements
• Identify and manage risks, severity and impacts, determine and implement risk mitigation strategies throughout the project
• Prepare and present projects status reports to various levels within management based in UK, Australia, Spain, India and other countries.

• Worked as a Digital Marketing Team lead for Philips consumer website, www.philips.com
• Worked on content management tools like ATG for maintaining Philips consumer site globally including APAC, EMEA, LATAM & NA regions
• Communicating with the Philips catalog managers & product owners to help them update & preserve content online
• Provide user training to the Philips site editors & stakeholders on the website maintenance process
• Leadership, direction and management of content editors and SME’s along with resource allocation & planning.

• Worked as a Technical Subject Matter Expert for Motorola’s Business website, www.motorola.com
• Worked on Vignette 8.0 (Open Text) applications for maintaining motorola’s business site globally including APAC, EMEA, LATAM and NA regions
• Leading the CAT (Customer Acceptance Test) Team for creation of test scripts and their execution as a part of manual testing using Mercury Quality Center in QA and UAT environments
• Worked as a Taxonomist for defining the hierarchal site structure of the motorola’s business website by organizing the content using parent-child relationships
• Creating Process improvement plans, developing and sharing new ways and implementing ideas for the smooth process flow
• Primarily responsible for developing, planning, coordinating and performing training activities as well as contributing to the development and maintenance of training presentations and eLearning modules that support the needs of business users
• Provide support to Motorola IT and Assist in defining ongoing procedures for cross training and sharing application related issue resolution across regional teams
• Provide feedback on support documentation, service level agreements (SLA’s) and resolutions to ensure user needs are effectively represented
• Develop ongoing global training strategy intended to enable users to effectively use application functionality
• Updating and maintaining the SOP’s as per Motorola’s site enhancement releases
• Provide proactive and reactive customer service by assisting user communities in using interactive solutions to meet business needs.