DIPTI PRAKASH SETH
Kolkata
Summary
Dynamic marketing professional with extensive experience at Dr. Paul's Multispeciality Clinic, excelling in campaign management and brand visibility. Proven track record in leveraging SEO and analytics to drive engagement, while fostering collaboration and team leadership to achieve a 30% increase in results. Adept at developing innovative strategies that resonate with target audiences.
Overview
18
18
years of professional experience
Work History
EXECUTIVE OFFICER - MARKETING (LOGISTICS, RAILWAY, INFRASTRUCTURE, TEXTILE)
Indian Chamber of Commerce (ICC)
06.2024 - Current
- Planning and executing marketing campaigns to promote events ,initiatives, and sectoral programs. Identifying opportunities to enhance the visibility and reach of the Chamber’s activities in target industries. Event Marketing and Coordination: Leading the marketing efforts for conferences, seminars, and tradesummits in the logistics, railway, and infrastructure domains.Coordinating with stakeholders to ensure successful event promotionsand audience engagement.Digital Marketing:Managing digital platforms, including social media and emailcampaigns, to highlight sectoral developments and initiatives.Ensuring the Chamber’s digital presence is optimized for audienceoutreach and engagement.Stakeholder Relations:Building relationships with industry leaders, governmentrepresentatives, and key players in logistics, infrastructure andGovernment organisationSupporting partnerships and sponsorships through effective marketingand outreach.Content Creation and Promotion:Developing marketing materials, brochures, and presentations tailoredto the logistics and infrastructure sectors.Promoting initiatives through articles, newsletters, and press releases.Market Research and Insights:Conducting research to understand trends, challenges, andopportunities in the logistics, railway, and infrastructure industries.Providing data-driven insights to support strategic decision-making.
MARKETING MANAGER AND DIGITAL | @- PAN INDIA
Dr Paul's Multispeciality Clinic
06.2023 - 06.2024
- Increase awareness of the brand and boost sales, a variety of marketing initiatives were developed and put into action across digital, print, social media, PPC, and variety of events.
- Developed and maintained material for business concepts using Canva, Gemini, Prompt Engineering in Chat GPT, and other techniques.
- Performed extensive market research, Analysing consumer habits, trends, and competition landscapes to identify prospects and anticipate obstacles within the performance marketing domain.
- Established good team leadership by assigning tasks, establishing goals, and encouraging smooth cooperation with the purpose of achieving group goals & make 1:8 return.
- Intelligently allocated resources, effectively managed marketing budgets, and made use of analytics and measurement tools to maximize return on investment and improve campaign success.
- Collaborated closely with sales, operational development, and other departments to align marketing strategies with overarching company objectives, fostering unified organizational growth.
- Coordinated the making of promotional materials, created interesting marketing content, and made sure that the messaging remained uniform across a range of marketing platforms.
- Stayed up with market developments, new technology, and creative marketing tactics to bring fresh concepts and techniques into marketing campaigns.
- Established broad digital plans that complemented company goals and made use of a variety of online resources and channels to increase brand awareness and participation.
- Executed effective search engine marketing and optimisation techniques that raised search ranks, improved website exposure, and generated more traffic.
- Used advanced analytics tools to track key performance indicators (KPIs), analyse complex data, and create detailed reports to determine the effectiveness of campaigns and develop future plans.
DIGITAL MARKETING MANAGER | MEDIA
Health World Hospitals
12.2020 - 06.2023
- Supervised the development and implementation of digital plans while actively engaging in SEO and Advanced SEO campaigns.
- Supervised media strategy for out-of-home, print, and electronic brand marketing; coordinated creative design with vendors and provided direction for execution.
- Successfully managed out-of-home and internal marketing initiatives, including approving various kinds of branding material.
- Developed digital case studies with expertise and provided effective online advertisements on Facebook and Google Ads.
- Stated expertise of Google My Business tactics and various kinds of social media platforms, including preparation for Google Trends.
- Keep abreast on industry best practices and the newest developments in technology.
- Kept a keen eye on rivals and offered smart suggestions for development.
- Performed digital media buying on OTT, radio, and TV channels.
AREA MARKETING MANAGER
Reliance Capital
Burdwan
02.2018 - 06.2020
- Effectively executed out marketing Programmes, handling the whole process from concept to conclusion.
- Assisted efforts for generating leads and close agreements, finding prospective customers and building brand recognition.
- Worked together with advertising managers to create campaigns that had an impact.
- Planned, Organised, and oversaw marketing initiatives to guarantee unified strategies and increase results by 30% from previous.
- Established partnerships with important vendors, agencies, and participants in the marketplace.
- Properly allocated cash while preparing and overseeing the marketing budget on quarterly and annual schedule.
- Oversaw the approval of cases, banners, and printed brochures to the marketing division.
- Scheduled corporate training sessions, conferences, and other significant marketing activities.
FACILITY MANAGER PROJECTS (BRANDING-PROMOTION)
Sugam Homes
Asansol
07.2015 - 02.2018
- Operations, promotion, and marketing related to Sugam Homes' Sugam Park Project.
- Plan and arrange events for customers, develop campaigns and promotions to increase sales.
- Select, use, and onboard fresh employees.
- Create all financial strategies and budgets, maintain records of all branding, supplies, and advertising materials, and carry out all business activities in compliance with company rules and regulations.
- In charge of managing every day tasks, supervising staff, and keeping the project updated.
- Managing of vendors: In charge of purchasing, setting up, and commissioning the facility's necessary equipment (air conditioning, IT systems, etc.).
- Keep an eye on processes, documents, audits, management assessments, etc.
- Observe every aspect of legislative compliance.
BRANCH OPERATION MANAGER
Abacus Net Link Services Pvt. Ltd
Kolkata
01.2013 - 07.2015
- Developing marketing strategies and evaluating marketing budget with a 360 degree of branding and promotion for clients through electronic & print media.
- Media planning with innovative ideas in ATL, BTL, TTL, mall promotion, activation, Etc.
- Visual merchandising works for in-store branding and product display (POP).
- Developing roadmaps for pre- with- post Launch activities.
- Identifying potential new clients.
- Customization of client requirements and understanding their needs, aims, and objectives.
- Advising clients on branding, product development, and pricing strategy.
- Coverage will increase with focus on Multi-City Deals & Annual Deals.
- Helping to design and write up content for advertising and promotional material.
- Managing & Coordinating advertising campaigns and ensuring they are completed on time and within budget.
- Reviewing the effectiveness of advertising campaigns.
- Selling advertising space on various publications.
- Supervising the performance of team, with key importance on achieving revenue targets.
- In-charge of Branch Operation managing and maintaining process & systems, invoicing and collections.
SENIOR MARKETING EXECUTIVE
N.K. Realtors Pvt. Ltd
Asansol
01.2011 - 12.2012
- Assist clients with property sales and development.
- Hold open house inspections, instructing clients on best practices for selling success and communicating between renters, owners, and prospective buyers for property inspections.
- Ensuring the terms and conditions of agreements are met.
- Maintaining and liaising with clients, building relationships with clients to encourage returning business.
- Coordinate property closings and oversee document signing.
- Analyze market trends to determine competitive market prices, along with general administration duties.
- Market survey and execution.
MARKETING HEAD / EVENT MANAGER
Asansol City & Abacus
Asansol
10.2008 - 01.2011
- Work entailed dealing with every creative and reaching every prospective client with my team and innovating ideas.
- Recently Organised an event in Asansol Galaxy Mall (Big Bazaar): AD marketing SMS ads with a vast data base. Lenticular, 3D, 3D hologram, secure document, balloon advertisement, and inspired theme advertisement promotion.
- Event management, development, creating new strategies to pull or push the market, and market surveys.
UNIT MANAGER
ICICI Prudential Life
Asansol
10.2007 - 09.2008
- In-charge and supervised a department of 27 advisors.
- Development of the client base and new account generation.
- Management of constant business accounts both in the ULIP and traditional schemes.
- Manage and deliver month-on-month sales targets.
- Responsible for interviewing, hiring, and training new personnel.
- Coordination with operations, HR, and other departments of the company for streamlining processes within departments.
Education
Senior Secondary -
01.2002
Secondary -
01.2000
Bachelor's - Economics Major
Skills
- Prompt engineering
- Google Looker Studio
- SEO, organic
- PPC
- SMM (Facebook, Instagram, LinkedIn), and others
- smo
- Developing strategies
- Brand management
- Campaign management
- Market research
- Team leadership
- Budget management
- Collaboration
- Innovation
- Analytics utilization
- Concept creation
- Marketing operations
- Visual Merchandising
- Media Buying
- Event Management
- Business Promotion
- Vendor handling
- Forecasting
Languages
- English
- Hindi
- Bengali
- Odia
Personal Information
Date of Birth: 09/29/81
Timeline
EXECUTIVE OFFICER - MARKETING (LOGISTICS, RAILWAY, INFRASTRUCTURE, TEXTILE)
Indian Chamber of Commerce (ICC)
06.2024 - Current
MARKETING MANAGER AND DIGITAL | @- PAN INDIA
Dr Paul's Multispeciality Clinic
06.2023 - 06.2024
DIGITAL MARKETING MANAGER | MEDIA
Health World Hospitals
12.2020 - 06.2023
AREA MARKETING MANAGER
Reliance Capital
02.2018 - 06.2020
FACILITY MANAGER PROJECTS (BRANDING-PROMOTION)
Sugam Homes
07.2015 - 02.2018
BRANCH OPERATION MANAGER
Abacus Net Link Services Pvt. Ltd
01.2013 - 07.2015
SENIOR MARKETING EXECUTIVE
N.K. Realtors Pvt. Ltd
01.2011 - 12.2012
MARKETING HEAD / EVENT MANAGER
Asansol City & Abacus
10.2008 - 01.2011
UNIT MANAGER
ICICI Prudential Life
10.2007 - 09.2008
Senior Secondary -
Secondary -
Bachelor's - Economics Major
Similar Profiles
ASLI YILMAZ PALMERASLI YILMAZ PALMER
Deputy Counsel; promoted to Counsel at INTERNATIONAL CHAMBER OF COMMERCE (ICC)Deputy Counsel; promoted to Counsel at INTERNATIONAL CHAMBER OF COMMERCE (ICC)
VP VARSHAVP VARSHA
Member of Arbitration and Conciliation Council at Women's Indian Chamber of Commerce and IndustryMember of Arbitration and Conciliation Council at Women's Indian Chamber of Commerce and Industry
Brian GuardadoBrian Guardado
Medical Interpreter at ICCMedical Interpreter at ICC
AVIJIT LAHAAVIJIT LAHA
Test Lead at HCL Technologies LtdTest Lead at HCL Technologies Ltd
Banasree DasBanasree Das
Sales Manager at Swarn Wellness Pvt. Ltd.Sales Manager at Swarn Wellness Pvt. Ltd.