Sanjay Gupta

• From April 2018 to March 2021, working at Infiniti Retail Ltd ‘Croma’ as Sr. Manager, Merchandiser.
• From May 2015 to April 2018, worked at Infiniti Retail Ltd 'Croma' as Manager Merchandiser.
• From January 2012 to April 2015, worked at Infiniti Retail Ltd ‘Croma’ as a Merchandiser for mobile phones, cameras, and accessories.
• From February 2010 to December 2011, I worked at Infiniti Retail Ltd, 'Croma', as a Store Manager.

Offline Store.

• Planning product ranges and preparing sales and stock plans in conjunction with buyers and suppliers.
• Maintaining a comprehensive library of appropriate data, i.e. Turn, Overcover, EOLM, etc.
• Collecting, analysing, and interpreting reactions to new line products.
• Identifying supply difficulties, and dealing with any problems or delays as they arise.
• Managing and training junior merchandisers and store staff with respect to inventory management.
• Taking initiative to improve slow store performance by proactive intervention through managing store range, ensuring ranging of new SKUs, bestseller availability, liquidation of non-moving stock, and appropriate display.
• Led a team of junior merchandisers, providing training and support to achieve departmental goals.
• Implemented inventory management strategies to minimise stock levels while maximising sales opportunities.
• Streamlined supply chain processes, reducing lead times and improving efficiency in merchandise replenishment.
• Utilised data analytics tools to forecast sales trends, adjusting buying plans to meet projected demand.
• Contributed to the development of the annual merchandising budget, monitoring expenditure to stay within financial parameters.
• Oversaw merchandise allocation across multiple outlets, optimising stock distribution to meet sales targets.
• Managed turn over of fast selling lines, forecasting for peak trading seasons to avoid stock-outs.
• Croma.com
• Managing online inventory for websites and marketplaces.
• Using specialist inventory management software, Symphony, One Beat, SAP, OMS, and WMS for inventory planning in-store and on Croma.com.
• Monitoring slow sellers and taking action to reduce prices, or set promotions as necessary.
• Quick commerce inventory management.
• New Store
• New store opening, merchandise planning, and on-time delivery of those merchandise; controlling stock levels based on forecasts for the season.
• Analysing every aspect of bestsellers.
• Responsible for a 90% fill rate at the time of opening the store.
• Achievements:
• SKU mapping and inventory planning for Croma.com to maximise sales during the pandemic.
• Achieving company stock turn 9 with minimal shortage through rigorous planning.
• Zip delivery project implementation.
• Made the store profitable within nine months, with increased sales and various levels of cost optimisation.

• Category looking- Sourcing/Buying of Footwear and Accessories
• Vendor development for product sourcing
• Vendor negotiating for Commercials terms / Buying model / Liverpool Brand tie ups
• Planning for new store opening in terms of merchandise and price point of product
• Range and assortment planning
• To study market survey, market intelligence, competition analysis
• Warehouse set up for merchandise
• Achievements: Launch of “Liverpool Footmark” as complete family footwear Store
• Planning and implementation of strategy within 3 month of time

• Category looking- Sourcing/Buying of Footwear
• Budgeting, OTB calculation at store level and product category level
• Responsible to achieve top line and bottom line of total footwear
• Monthly sales review of Category, Identifying long term trends and opportunities and the information related to customers
• Develop implement growth strategies of Category and implementing national strategies and tactics for the introduction of new product and business lines
• Planning and Finalizing the range, merchandise mix, quantity and quality of merchandise according to customer demand
• Regularly reviewing performance indicators of sales, managing the plans for stock levels, reacting to change in demand and logistics
• To work on Promotion and Markdown to liquidate the non moving items
• Meeting suppliers and negotiating terms of contract; maintaining relationships with existing suppliers and sourcing new suppliers for future products
• Planning for new store opening
• Achievements: Like to like growth of 40% in category over last year in existing store and 100% target Achievements in new store
• Increased the credit period with Vendors from 60 days to 90 days, got Rs 2500 as listing fees for new stores and unconditional support of Rs 10,000 per year per vendor
• Sourced and clinched corporate order for the category to overachieve targets

• Company Overview: retail discounted format with more than 60+ brands under one roof
• Category looked-Branded and in-house Footwear, Accessories, and Branded Apparels
• Vendor identification
• Responsible to oversee the daily wholesale and retail buying of product throughout country
• Range and assortment planning
• Achieve top line and bottom line as per company budget
• Analyzing the reports, sales figures on day to day activity
• Identifies long term trends and opportunities and the information related to customers, consumers and product and addresses these proactively
• To make strategy for new store opening
• Formulated various plans to achieve category targets and implemented them successfully
• Retail discounted format with more than 60+ brands under one roof
• Achievements: Launch of private label footwear brand known as “eccentric” across all stores
• Increase footwear contribution from 12% to 14% within a year

• Range forecast, Negotiation with vendor
• New Vendor development
• Inventory management
• Costing of product
• Inspection/Q.C
• On line as per adidas standard
• Production planning and control
• Achievements: Successfully changed “adidas” logo on 7000 pairs of footwear having production defects