Sanjay Jha
Zonal Sales Manager
Mumbai
Summary
Direct the sales operations as a Zonal Sales Manager, managing all aspects of sales across General Trade and Modern Trade channels in West India. Cultivated a deep expertise in crafting effective sales strategies and enhancing operational efficiencies through diverse roles in the industry. Realized 60% increase in sales within a short time-frame by implementing strategic channel development initiatives and optimizing supply chain processes. Demonstrate effective leadership skills by nurturing a collaborative team culture that promotes innovation and accountability among diverse sales-personnel. Hold extensive insights into market dynamics and consumer behavior, enabling the development of effective sales strategies aligned with organizational objectives. Exhibit proficiency in conducting competitive analysis and leveraging market intelligence to inform strategic decision-making and enhance business performance. Proven expertise in developing and executing comprehensive sales strategies that leverage market insights and consumer behavior, resulting in enhanced brand positioning and increased market share across diverse product categories.
Overview
27
27
years of professional experience
4
4
Languages
Work History
Zonal Sales Manager
Chitale Bandhu Mithaiwale
01.2024 - Current
- Managing & expanding sales operations across entire West India region, like Maharashtra, Gujarat, and Madhya Pradesh, driving revenue growth.
- Managing all zonal operations for General Trade & Modern Trade channels throughout West India, ensuring alignment with corporate objectives & demands.
- Leading a substantial sales team of more than 100 personnel, including 6 Area Sales Managers and a network of over 250 distributors, to achieve ambitious sales targets.
- Executing strategic initiatives aimed at improving channel development, focusing on building robust relationships with stakeholders & optimizing supply chain processes.
- Performing ongoing market evaluations to uncover growth opportunities and address potential challenges, enabling proactive adjustments to sales strategies.
- Working in partnership with cross-functional teams to guarantee smooth execution of promotional activities & product launches, enhancing brand visibility.
- Tracking sales performance metrics and key performance indicators (KPIs) to assess team effectiveness and drive continuous improvement in sales operations.
- Organizing and implementing training and development initiatives for the sales team to enhance product knowledge and selling skills, fostering a culture of excellence.
- Key Result Areas:
Regional Sales Manager
Shri Shandar Snacks Pvt. Ltd.
05.2017 - 12.2023
- Spearheaded comprehensive sales and distribution strategies across West India, including Maharashtra, Gujarat, Goa, and Chhattisgarh, optimizing both General and Modern Trade channels to maximize market share and revenue growth.
- Managed a high-performing sales team, including the recruitment and training of 2 Customer Sales Associates, 4 Super Stockists, 40 sales team& 65 distributors to enhance coverage.
- Designed and executed impactful promotional campaigns that resonate with target audiences, driving brand loyalty and customer retention.
- Streamlined payment systems and logistics for Modern Trade operations, ensuring timely and efficient product delivery to retail partners.
- Analyzed market trends and consumer behavior to inform product positioning and sales strategies, enhancing competitive advantage.
- Key Result Areas:
- Highlights:
- Achieved an extraordinary 400% sales growth during tenure by implementing innovative sales strategies and expanding distribution networks.
Regional Sales Manager
Nakshatra Brands Ltd.
08.2013 - 04.2017
- Led strategic sales operations across West India, Maharashtra, Gujarat, and Goa, driving market penetration, channel expansion, and revenue growth in both General and Modern Trade segments.
- Steered regional sales efforts with a focus on driving growth through targeted campaigns and effective distributor management.
- Implemented strategic initiatives to enhance brand presence in both General Trade and Modern Trade channels, ensuring alignment with market demands.
- Conducted regular market analysis to identify opportunities for growth and inform sales strategies, enhancing competitive positioning.
- Key Result Areas:
- Highlights:
- Successfully delivered a remarkable 200% growth in sales through focused regional campaigns and effective distributor onboarding strategies.
- Led a high-performing team comprising 12 members, 18 promoters, and 5 distributors, successfully onboarding 2 new distributors, expanding the sales force, and acquiring new retail partners.
- Launched high-value products that mainly enhanced brand visibility and market presence, contributing to overall sales success.
Business Development Manager
Malhotra Marketing Pvt. Ltd.
11.2012 - 07.2013
- Spearheaded Modern Trade business development across West and South India, optimizing channel strategies and accelerating sales growth through effective stakeholder engagement and market expansion.
- Led strategic product placement and business expansion initiatives within Modern Trade across Maharashtra, Gujarat, Karnataka, and Tamil Nadu.
- Key Result Areas:
- Highlights:
- Delivered a remarkable 500% sales growth by fostering robust Modern Trade partnerships and executing targeted retail expansion strategies.
- Directed a robust team of 16 members, 40 promoters, and 16 distributors, successfully appointing 8 distributors and expanding sales team for MT channels.
Area Sales Manager
Mrs. Bectors Food Specialities Ltd.
11.2011 - 10.2012
- Directed General and Modern Trade operations across Maharashtra, successfully launching bakery and dairy products, driving 500% sales growth, and managing 12 distributors to strengthen statewide market presence.
- Highlights:
Area Sales Manager
Guruji Products Pvt. Ltd.
09.2006 - 11.2011
- Led expansion from Mumbai to Maharashtra & Pan-India Modern Trade, successfully launching Guruji Thandai nationwide, achieving 1400% growth, onboarding 25 distributors, & built 13-member sales team while national branding initiatives.
- Highlights:
Business Development Manager
Sakthi Masala Pvt Ltd
11.2004 - 08.2006
- Initiated Mumbai retail launch, elevating sales by 150% via strategic brand campaigns and optimized General Trade and Modern Trade tactics.
- Key accomplishments:
Sales Representative | Sales Officer
Ruchi Soya Industries Ltd.
06.1999 - 10.2004
- Earned promotion through performance; increased Nutrela TVP & edible oil sales by 20% in South Mumbai & Central Line through dealer management & market penetration.
- Highlights:
Education
B.Sc. - Chemistry
Lalit Narayan Mithila University
01.1999
Skills
Microsoft Office Suite Data analysis and visualization Presentation design Document creation and editing
CORE COMPETENCIES
- Strategic Market Penetration
- Key Account Management
- Sales Pipeline Development
- Channel Partner Enablement
- Negotiation & Contract Management
- Demand Generation & Lead Management
- Supply Chain Coordination
- Trade Marketing & Merchandising
- Territory & Route Optimization
- Performance Coaching & Development
- Cross-Functional Stakeholder Management
- Sales Incentive Program Design
- Digital Sales Transformation
- Risk & Opportunity Assessment
- Product Lifecycle Management
Timeline
Zonal Sales Manager
Chitale Bandhu Mithaiwale
01.2024 - Current
Regional Sales Manager
Shri Shandar Snacks Pvt. Ltd.
05.2017 - 12.2023
Regional Sales Manager
Nakshatra Brands Ltd.
08.2013 - 04.2017
Business Development Manager
Malhotra Marketing Pvt. Ltd.
11.2012 - 07.2013
Area Sales Manager
Mrs. Bectors Food Specialities Ltd.
11.2011 - 10.2012
Area Sales Manager
Guruji Products Pvt. Ltd.
09.2006 - 11.2011
Business Development Manager
Sakthi Masala Pvt Ltd
11.2004 - 08.2006
Sales Representative | Sales Officer
Ruchi Soya Industries Ltd.
06.1999 - 10.2004
B.Sc. - Chemistry
Lalit Narayan Mithila University