Hi, I’m
Sanjay Krishna.S
Business Head
Summary
Experienced professional with over 24 years of sales and operations management across various industries. Successfully led sales and operations at different levels within territories, regions, and zones for startups and established organizations. Proficient in overseeing retail sales, B2B channel sales, and direct client relationships in major South Indian states. Demonstrated track record of developing and executing successful business plans that drive increased sales revenue. Skilled in leading sales training workshops and guiding teams to achieve company objectives.
Overview
22
years of professional experience
2002
years of post-secondary education
5
Languages
Work History
Ceasefire Industries Pvt Ltd
South Head-Vice President
11.2016 - 04.2024
Job overview
- KRA's: Penetrating New markets and Developing Clients
- Servicing Existing clients
- Collection
- Recruitment & Training
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Increase Income stream from strategic accounts. Develops and implements a focused strategic plan aligning with goals and objectives to increase effectiveness and build market share.
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
- Hunt, identify, Qualify, and develop new business opportunities.
- Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
- Drive incremental revenue from regional distribution expansion through Direct and Channel Partners.
- Budgeting, Planning, and Targeting for the entire zone with a team size of about 100 team members.
- Outstanding management: Review average outstanding at the end of each month as a % of the month's sales and discuss actions to reduce the same in the region with Regional Sales Managers.
- People development: Work with the HR team to identify training needs and provide inputs on the training program. Conduct training where necessary.
- Forecasting monthly Budget and reviewing the Stock Indent.
Edelweiss Broking Ltd
Deputy Vice President
02.2012 - 09.2016
Job overview
- Broad Scope of responsibility includes maintaining the P&L Accountability and Business Development, Sales Forecasting, Pricing & Training.
- Monitor key performance metrics of each branch in the region and develop a plan for performance improvement of the branch.
- Sales planning: Overseeing the creation of monthly/ weekly/ daily distributor-wise, sub-category-wise sales plans for the month.
- Analyzing sales productivity and understanding the gaps for each team member.
- Explore new markets as per the potential in the assigned area.
- Preparation and implementation on the marketing plan. Relationship building with retail and B2B clients.
- Mentoring and supervision: Set targets for the team & provide necessary support such as coaching, feedback, training & development to meet targets.
- Analysis of the costing of the branch and working on the required model for DESIRED OPM, Productivity.
- Cross-selling on non-broking products.
Angel Broking Ltd
Associate Vice President
09.2010 - 12.2011
Job overview
- Responsible for P&L for the region with continuous productive performance of 200 employees across the region with 11 branches and more than 800 Business Partners(sub brokers).
- Continuous monitoring of Inactive Sub brokers & Direct clients and supporting them for activation.
- Business Development Through acquisition for B2B and B2C clients.
- OPM analysis for the branches and for the region maintaining more than 40%.
- Analyzing the week connect (clients profile/manpower quality /knowledge /quality of the customers) of the branch and strategic planning to grow the revenue of the branch through Sales and Service.
- Drilling down to the level of dealer and understanding AVG REVENUE PER CLIENT, AUM of the client base.
- Driving Sales Force for business in a New Region & client penetration.
Religare Securities Ltd
Regional Head
01.2008 - 09.2010
Job overview
- Responsible for increasing online business through Sales and Dealing with a team Size of 150 across AP.
- Developing a New Relationship with the banks for Acquisition of clients and discussing profit sharing.
- Sales Productivity and Justification.
- Developing a New Relationship with the banks for Acquisition of clients.
- Analyzing the week connect (clients profile/manpower quality /knowledge /quality of the customers) of the branch and strategic planning to grow the revenue of the branch through Sales and Service.
- Leadership: Motivate & lead Sales team to establish coverage, distribution and display objectives to meet Sales targets.
ICICI Lombard GIC Ltd
Area Sales Manager
02.2005 - 01.2008
Job overview
- Recruitment of the agents and training them for the understanding and penetration of the Market & the product.
- Vintage analysis of USM/SO./Formulating a plan to Key Account Management.
- Recruitment and training of the agents and ensuring IRDA Certificate.
- Review the quality of distribution by tracking the range of articles billed, target fulfillment, and other relevant metrics.
- Drive incremental revenue from distribution expansion in the region.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Parekh Marketing P ltd( Pidilite Industries )
Product Promotion and Sales Inchargee
01.2002 - 02.2005
Job overview
- Promoting Adhesive-II across the AP Region through identification of Industries (end user) promoting the product with the benefits, recruitment of Stockiest at the specific area and ensuring the movement of the RACK.
- Ensuring proper Primary and Secondary Sales.
- Maintaining a good network of 5 stockiest and 120 Dealers in PAN AP.
- Meeting Shoe Manufacturing/Sofa Manufacturing Units across AP.
- Developing and maintaining excellent Distribution methodology through Primary and secondary sales.
- Outstanding management: Review average outstanding at end of each month as a % of month's sales.
- Ensure improvement in article wise stock availability.
Education
Jamshedpur Cooperative College
B Com from Graduate
Skills
Business Planning & Development
Disclaimer
The above-mentioned details are true to the best of my Knowledge.
Personal Information
- Date of Birth: 11/14/78
- Nationality: Indian
Timeline
South Head-Vice President
Ceasefire Industries Pvt Ltd
11.2016 - 04.2024
Deputy Vice President
Edelweiss Broking Ltd
02.2012 - 09.2016
Associate Vice President
Angel Broking Ltd
09.2010 - 12.2011
Regional Head
Religare Securities Ltd
01.2008 - 09.2010
Area Sales Manager
ICICI Lombard GIC Ltd
02.2005 - 01.2008
Product Promotion and Sales Inchargee
Parekh Marketing P ltd( Pidilite Industries )
01.2002 - 02.2005
Jamshedpur Cooperative College
B Com from Graduate
06.2001
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