Sanjay Kr Thakur
Guwahati
Summary
Area Sales Manager with proven success in driving sales growth and expanding market presence in North East India and North Bengal. Demonstrated ability to manage channel and project sales, build strong dealer networks, and implement effective business strategies to increase market share. Skilled in business development, strategic marketing intelligence, and distribution management, with a focus on team leadership and operational efficiency. Committed to leveraging market insights to generate leads and enhance brand visibility through targeted marketing initiatives.
Overview
20
20
years of professional experience
Work History
Area Sales Manager
D.Light Energy Pvt Ltd.
09.2023 - Current
- Assisted in managing area sales for lighting fan & appliances division.
- Supported efforts to drive sales growth in north east & north bengal.
- Aided in developing dealer network for product distribution.
- Monitored distributor stock levels and assisted in secondary sales activities.
- Helped implement schemes to achieve sales targets and capture market share.
- Provided support for secondary activities to enhance product penetration in the market.
Area Sales Manager
VINI COSMATICS LTD
TEZPUR
03.2023 - 09.2023
- Holding the position of Area Sales Manager, responsible for driving sales growth, expanding market presence, and implementing strategic business initiatives.
- Looking after Central Assam, Upper Assam, Arunachal Pradesh & Nagaland.
- Handling Distributor & Dealers network of the Assigned Territory.
- Establishing dealer network for distribution of the entire range of products.
- Monitoring stock of distributor and help in secondary in sub-distributor & dealer network.
- Initiated & implemented various schemes for achieving targets for capturing optimum market shares.
- Support in secondary activity and looking for better penetration level of the product.
Sr. Territory Manager
Crompton.
TEZPUR
11.2020 - 09.2023
- Serving as the Sr. T.S.M. of the Lighting Division, leading sales operations, market expansion, and strategic business growth initiatives.
- Looking after Upper Assam, Arunachal Pradesh, Nagaland.
- Handling Distributors and Dealers of the company.
- Establishing the Infra for Lighting Product through Distributors and Dealers to the assigned areas of the Assam, Arunachal Pradesh & Nagaland.
- Monitoring the Product promotions & penetration across the assigned area.
A.S.M. (RURBAN) North East
Eureka Forbes Ltd.
Guwahati
09.2017 - 11.2020
- Worked as an Area Sales Manager of the company.
- Looking after entire North East.
- Handling B2C & Rural Market Business of the company.
- Establishing the product (Aqua Sure Gravity Based Water Purifier) through MFI to the Extremely Rural Areas of the North-East.
- Monitoring the Product promotion & penetration across the N.E.S.A.
- Monitoring the after sales service.
- Initiated & implemented the training program to the Branch Level to the MFI Partners.
- Support in Liquidation activity and looking for better penetration level of the product.
Sr. Sales Executive
Khaitan Electricals Ltd.
06.2013 - 05.2015
- Working as a “Sr. Sales Executive” for the company's Fan Division, driving sales performance, market expansion, and customer engagement strategies.
- Looking after Guwahati Metro, Tezpur, Biswanath Charali, Gohpur, North Lakhimpur, Dhemaji, Silapathar, Silchar, Agartala, Manipur, Aizawl, Bihpuria, Dhakua Khana, Dhekiajuli, Rangapara, Missamari, Nowgaon, Morigaon, Bongaigaon, Kokrajhar, Nalbari, Shillong, Mangaldoi, Kharupetia, etc.
- Handling Distributors and Dealers network of my respective territory.
- Handling 560 Retail Ols., 2 Super Stockiest, 2 Distributors, & 6 Sub Stockiest in my Territory.
- Establishing dealer network for distribution of the entire range of products.
- Monitoring various product promotion schemes, contests etc in distributor as well as in sub dealer network.
- Monitoring stock of distributor and help in secondary in sub-dealer network.
- Initiated & implemented various schemes & contests etc for achieving targets for capturing optimum market shares.
- Support in secondary activity and looking for better penetration level of the product.
Sales Officer
Wipro Consumer Care.
04.2009 - 05.2013
- Worked as a Sales Officer of the Company.
- Worked in Tezpur, Dhekiajuli, Rangapara, Balipara, Biswanath Charali, Gohpur, Harmoti, North Lakhimpur, Dhakuwakhana, Dhemaji, Silapathar, Pasighat, Along, Naharlagun, Itanagar, & Entire North Bank Areas.
- Handled Distributors and Dealers network of my respective territory of North Bank.
- Handled 1600 Retail ols, 1 Super Stockiest, 3 Distributors, & 12 Sub Stockiest in my Territory.
- Establishing dealer network for distribution of the entire range of products.
- Monitored various product promotion schemes, contests etc. in distributor as well as in sub dealer network.
- Monitored stock of distributor and help in secondary in sub-dealer network.
- Specially focused on Toilet Soaps, Deodorants Glucose CFL & GLS.
- Mentored 3 salesmen ISR under third party for monitoring sales, network development, logistics & customer service.
- Initiated & implemented various schemes & contests etc. for achieving targets for capturing optimum market shares.
- Supported in secondary activity and looking for better penetration level of the product.
Sales Supervisor
Hindustan Unilever Ltd.
10.2006 - 03.2009
- Generated Primary as well as Secondary sales from Sub Distributors in my region and achieve the targets in revenue & SKU.
- Ensured adequate stock level at Sub Distributor’s point on a monthly basis.
- Ensured distribution, frequency of coverage and area coverage plans of Sub Distributors.
- Worked in Tezpur, Rangapara, Dhekiajuli, Biswanath Charali, Gohpur, Bedeti, Udalguri.
- Supported in secondary activity and looking for better penetration level of the product.
- Planned and implemented the Visual merchandising of the retail outlets.
- Made PPT Presentations in the Monthly Review meets for Analysing performances and failure.
Education
B.A -
Tezpur Collage
01-2005
HIGHER SECONDRY -
Tezpur Collage
01-2002
H.S.L.C -
Rashtra Bhasha Vidyalaya
01-2000
Skills
Accomplished Area Sales Manager with extensive experience in driving sales growth and expanding market presence across North East India and North Bengal Proven track record in managing channel and project sales, establishing robust dealer networks, and optimising business strategies to maximise market share Expertise in business development, strategic marketing intelligence, and distribution management, complemented by strong skills in team leadership and operational efficiency Adept at leveraging market insights to generate high-quality leads and enhance brand visibility through targeted marketing initiatives Career goal: To continue advancing strategic sales operations while fostering partnerships that drive sustainable growth
Languages
Hindi
Assamese
Bengali
English
Custom Section
- DIPLOMA IN COMPUTER APPLICATION, Darrang Computers, 2000
- DESKTOP PUBLISHINGS, Darrang Computers, 2001
- TALLY 7.2 ACCOUNTING PACKAGE, Third Eye Computer Education, 2003
- ADVANCE DIPLOMA IN COMPUTER HARDWARE & NETWORKING ENGINEERING, Vintage Academy, 2010
Personal Information
- Date of birth: 1983-11-27
- Nationality: Indian
- Marital status: Married
- Religion: Hindu
Hobbies and Interests
- Traveling
- Making Friends
- Enjoy Driving
Disclaimer
I hereby declare that all the information provided above is true to the best of my knowledge & belief.
Professional Highlights
- D.Light Energy Pvt Ltd., Area Sales Manager, 2023-09-18, Present, Driving sales growth, expanding market presence, and optimizing business strategies., Managing both Channel Sales and Project Sales across the entire North East region and North Bengal., Developing and establishing a robust dealer network for the distribution of the complete range of products.
- Crompton, Area Head, 2020-11-10, 2023-09-17, Leading sales operations, market expansion, and strategic business growth initiatives., Handling Distributors and Dealers of the company.
- Eureka Forbes Ltd., A.S.M. (RURBAN) North East, 2017-09-01, 2020-11-09, Handling Partnerships, B2B & Rural Market Business of the company., Establishing the product through MFI to the Extremely Rural Areas of the North-East.
- D.Light Energy Pvt Ltd., Area Sales Manager, 2015-06-01, 2017-08-31, Driving sales growth, expanding market presence, and implementing strategic business initiatives.
- Khaitan Electricals Ltd., Sr. Sales Executive, 2013-06-01, 2015-05-31, Driving sales performance, market expansion, and customer engagement strategies.
- Wipro Consumer Care, Sales Officer, 2009-04-01, 2013-05-31, Handling Distributors and Dealers network of my respective territory.
- Hindustan Unilever Ltd., Sales Supervisor, 2006-10-01, 2009-03-31, Generating Primary as well as Secondary sales from Sub Distributors in my region.
Timeline
Area Sales Manager
D.Light Energy Pvt Ltd.
09.2023 - Current
Area Sales Manager
VINI COSMATICS LTD
03.2023 - 09.2023
Sr. Territory Manager
Crompton.
11.2020 - 09.2023
A.S.M. (RURBAN) North East
Eureka Forbes Ltd.
09.2017 - 11.2020
Sr. Sales Executive
Khaitan Electricals Ltd.
06.2013 - 05.2015
Sales Officer
Wipro Consumer Care.
04.2009 - 05.2013
Sales Supervisor
Hindustan Unilever Ltd.
10.2006 - 03.2009
B.A -
Tezpur Collage
HIGHER SECONDRY -
Tezpur Collage
H.S.L.C -
Rashtra Bhasha Vidyalaya