Sanjay Kumar N
MARKETER
Chennai
Summary
Marketing and Communication - Core Competencies Marketing Plan & Budget Management CRM Tools / Customer Analytics Competition Mapping Media Planning / Execution Branding ATL / BTL Promotions Online Store Promotion Digital Marketing / Social Media Promotion Product Promotions / Product Launch Fashion Show / Trade Show Cross Promotions Website Management Store Staff Motivation & Training Customer Issue Handling Vendor Management Creative Conceptualization Innovative Marketing leader with 9+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Brand Manager
Cavinkare Pvt Ltd
04.2022 - Current
- Conducted research and analysis to determine brand positioning and messaging.
- Consulted with product development teams to enhance products based on customer interest data.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Researched and identified new opportunities for product and brand development.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Marketing Manager
SPR INDIA
01.2021 - 04.2022
- Developed & executed marketing plans, setting & administering budgets, managing campaigns from inception to successful completion
- Applied marketing & advertising strategies to increase customer acquisition, penetration & revenue
- Exposure in Digital Marketing: Managed Social media content & post regular updates in FB & YouTube. Run customer engagement campaigns & contests in FB
- Worked with graphic designers and writers to establish theme and tone for content.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
REGIONAL MARKETING HEAD
MUTHOOT GROUP
03.2019 - 01.2021
- Developed and executed targeted marketing plans for optimal market penetration and revenue growth.
- Boosted regional sales by implementing innovative marketing strategies and campaigns.
- Gained strong leadership skills by managing projects from start to finish.
- Identified issues, analyzed information and provided solutions to problems.
- Cultivated interpersonal skills by building positive relationships with others.
Senior Executive
Ampa housing develpoment Pvt Ltd (Mall Management)
08.2014 - 07.2019
- Executive, Ampa Housing Development )Senior Marketing and communication
- Developed marketing plans based upon extensive research and prospects targeted.
- Analyzed marketing campaigns using key metrics and performance indicators.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Coordinated teams of design and implementation professionals to manage all project objectives.
Education
High School Diploma -
M.R.Matriculation Higher Secondary School
Chennai 01.2012 - 06.2013
Bachelor of Science - Computer Science
Sindhi College of Arts And Science
Chennai 07.2013 - 12.2016
MBA - Marketing Management And Research
Loyola College of Business Administration
Chennai 05.2018 - 12.2020
Certificate Programme in Digital Marketing - Digital Communications And Media
Loyola Institute of Business Administration
Chennai 11.2022 - 02.2023
Skills
Social media campaigns
Accomplishments
- Track results of advertising & media campaigns
- Collaborated with team of 10 in the development of "SKYWALK FEST"
- Proud partnered with CSK as Brand tie up for MUTHOOT GROUP
- Ensuring Brand recall with Semi Branding CMRL on Nandanam Metro branding for MUTHOOT GROUP
- Achieved highest sale through effectively helping with Campaign RED during Covid pandemic.
- Achieved 200 cr sales by completing New launch campaign with accuracy and efficiency.
- Resolved product issue through consumer testing.
- Documented and resolved Brand De-growth. which leads to bring back with normal Business aside with complete revamp
Timeline
Certificate Programme in Digital Marketing - Digital Communications And Media
Loyola Institute of Business Administration
11.2022 - 02.2023
Brand Manager
Cavinkare Pvt Ltd
04.2022 - Current
Marketing Manager
SPR INDIA
01.2021 - 04.2022
REGIONAL MARKETING HEAD
MUTHOOT GROUP
03.2019 - 01.2021
MBA - Marketing Management And Research
Loyola College of Business Administration
05.2018 - 12.2020
Senior Executive
Ampa housing develpoment Pvt Ltd (Mall Management)
08.2014 - 07.2019
Bachelor of Science - Computer Science
Sindhi College of Arts And Science
07.2013 - 12.2016
High School Diploma -
M.R.Matriculation Higher Secondary School
01.2012 - 06.2013
Similar Profiles
MASTHAN SHAIKMASTHAN SHAIK
Commercial Manager at CAVINKARE PVT LTDCommercial Manager at CAVINKARE PVT LTD
VIJENDHAR GADHAMVIJENDHAR GADHAM
Area Sales Manager at cavinkare pvt ltdArea Sales Manager at cavinkare pvt ltd
Om Prakash Pandeynull Om Prakash Pandey
Senior Area Sales Manager at Cavinkare Pvt LtdSenior Area Sales Manager at Cavinkare Pvt Ltd