Sanjay Kumar Seth
Bengaluru
Summary
Results-driven growth marketer with a strong background in CRM automation. Proven track record of driving user acquisition, engagement, and retention through targeted campaigns and automation strategies. Skilled in analyzing data to identify opportunities for growth, and optimizing user journeys. Excels in cross-functional collaboration to deliver high-impact results. Ready to drive revenue and customer growth for your organization.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Automation Specialist
The MetroMax Group
04.2023 - Current
- Managed email and SMS marketing campaigns focused on lead generation and appointment setting.
- Oversaw end-to-end project management of CRM operations and content marketing initiatives.
- Created and managed content across social media platforms for MetroMax Group and clients.
- Executed lead generation strategies through LinkedIn ads targeted at Cybersecurity sector for MetroMax Group.
- Led implementation and customization of HubSpot CRM, enhancing workflow automation and lead scoring.
- Developed targeted email marketing campaigns that improved open rates by 15% and click-through rates by 10%.
- Designed automated lead nurturing campaigns utilizing HubSpot and Mailmodo to enhance customer engagement.
- Advised senior management on process improvements and opportunities in marketing automation technology.
Growth and CRM Marketing
Zolve Inc.
Bengaluru
06.2021 - 03.2023
- Collaborated with CBO and Founder to drive customer acquisition and retention strategies.
- Managed all social media channels to enhance brand visibility.
- Executed lead generation campaigns through Facebook, Instagram, and Google ads.
- Reduced funnel drop from 70% to 30% utilizing CRM tools.
- Achieved 85% retention rate for new business segments, exceeding industry standards.
- Developed targeted marketing campaigns leveraging advanced CRM software.
- Facilitated performance metric reviews to refine marketing strategies.
- Expanded customer base to over 50,000 across student and working professional segments.
Email Marketing and Demand Generation
Vedantu
04.2020 - 03.2021
- Achieved 25% increase in email open rates and 15% rise in click-through rates through A/B testing of subject lines and content.
- Enhanced student engagement by 25% via targeted promotional campaigns for urgent offerings like crash courses.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Worked with cross-functional teams to achieve goals.
Management Trainee
ICICI Prudential
06.2019 - 12.2019
- Channel Sales for PSF & Banca
- Understand the requirement of the majority population.
- Lead generation from existing database.
- Leading a team of 4 members.
- Lead strategy, planning & conversion.
- Daily planning, review, retrospectives and support the team. Achieve monthly team target.
Education
MBA - Marketing
Symbiosis Institute of Business Management
Bengaluru05.2019
BBA - Marketing Management
Rourkela Institute of Business Management
Rourkela05.2016
12th - Science
Govt. College Sundargarh
Sundargarh05.2009
Skills
- CRM and marketing automation
- Meta advertising
- LinkedIn advertising
- Email marketing
- HubSpot expertise
- CleverTap proficiency
- Salesforce Marketing Cloud
- Mailmodo experience
- Gupshup knowledge
- WATI familiarity
- MoEngage skills
- Mixpanel analytics
Languages
English, Hindi
Projects
CRM Lead, CRM and Communication Jun 2021 - Mar 2023, Oversee all the communications sent to users and track the effectiveness. Set up all the channels of communication like Email, Push, Whatsapp, SMS etc. Track the funnel conversion and its effectiveness every month. Automated all the communications for Zolve. Used tools like Clevertap, Leadsquared, Mo-engage, Mailmodo, Gupshup, Ameyo etc. to setup all the communications and track the performance.
Certification
- Product Marketing
- Hubspot
- Digital Marketing
Timeline
Marketing Automation Specialist
The MetroMax Group
04.2023 - Current
Growth and CRM Marketing
Zolve Inc.
06.2021 - 03.2023
Email Marketing and Demand Generation
Vedantu
04.2020 - 03.2021
Management Trainee
ICICI Prudential
06.2019 - 12.2019
MBA - Marketing
Symbiosis Institute of Business Management
BBA - Marketing Management
Rourkela Institute of Business Management
12th - Science
Govt. College Sundargarh
Similar Profiles
NINA SPRAYNINA SPRAY
Business Development Manager at Intracoastal Construction Group and Hydrologic GroupBusiness Development Manager at Intracoastal Construction Group and Hydrologic Group
Nattamon RaposoNattamon Raposo
Associate Veterinarian at Somerville Veterinary Group/ Callanan Veterinary GroupAssociate Veterinarian at Somerville Veterinary Group/ Callanan Veterinary Group
PRASHANT MISRAPRASHANT MISRA
Vice President – Account Growth & NBD at Max Mudra - JV Between The Tribes Group and DDB Mudra From Omnicom (now The Max, a Tribes Group Company)Vice President – Account Growth & NBD at Max Mudra - JV Between The Tribes Group and DDB Mudra From Omnicom (now The Max, a Tribes Group Company)
Ayushi SharmaAyushi Sharma
Emerging Architect at Shell India Markets Pvt LtdEmerging Architect at Shell India Markets Pvt Ltd
BHANU SHARMABHANU SHARMA
Senior Software Engineer at Q2 SoftwareSenior Software Engineer at Q2 Software