SANJAY KUMAR VERMA

• Spearheading North India operations with direct responsibility for multi-state depot handling, ensuring smooth inventory movement, billing, and coordination with logistics teams.
• Managing a strong network of Super Stockists (SS) and distributors, overseeing their performance, ROI, claims, secondary sales targets, and driving overall sales hygiene.
• Built and led a field force across multiple territories, including Sales Officers, TSO/DSM, and Promoters, with structured reviews, target setting, and capability building.
• Successfully launched and scaled high-margin products like Flavored Milk, Chaas, Lassi Tetra, Milk Shakes, SMP, and Cow Ghee in GT, MT, and B2B channels.
• Drove market penetration, outlet expansion, and demand generation initiatives through channel partner engagement, merchandising, and trade schemes.
• Collaborated with cross-functional teams (marketing, supply chain, finance) for brand building, depot operations, and forecasting to align with AOP.
• Managed team of 27 regional sales representatives and consistently achieved high sales targets.

• Company Overview: (Vivo Operations)
• Managed sell-out/sell-in processes and market expansion.
• Achieved WOD (Width of Distribution) targets and executed sales strategies.
• Enhanced operational productivity through training and team coordination.
• (Vivo Operations) Himachal Pardesh
• Managing 250+Team in Himachal Region
• Handling 10Cr Business Per Month
• New Outlet Expansion Through Team Member
• Driving 10 VIVO Service centre

Company Overview: (Raskik)

• Built operations from scratch for the start-up, including CFA, distributor appointments, and manpower planning.
• Successfully listed products in leading Modern Trade chains like Big Basket, Reliance, and Needs Departmental.
• Establish Raskik Brand In North Regio
• Now This Brand Take Over By Reliance

• Achieved regional sales budgets across dairy categories, ensuring volume growth and profitability in General Trade, Modern Trade, and E-Commerce channels.
• Conducted extensive market fieldwork to ensure distributor ROI, availability, and 100% fill rates across retail and modern trade outlets.
• Successfully listed and linked beverage products like flavored milk and ghee in key Modern Trade chains and E-Commerce platforms.
• Built strong relationships with category heads of retail chains like Reliance, Spencer’s, Big Bazaar, and Amazon to drive focused visibility and off-take.
• Planned and executed product promotions, visibility drives, and sampling activities to boost brand presence in high-footfall stores.
• Monitored sales hygiene, beat plan compliance, and ensured consistent performance of distributors and field teams across all zones.
• Coordinated closely with CFA and supply chain teams to ensure on-time order fulfillment and minimal stockouts in depots and partner warehouses.

• Company Overview: (Jio LYF Handset Operations)
• Handled TO of ₹480 Cr (Delhi NCR) and ₹300 Cr (UP West).
• Expanded handset outlets and optimized distribution governance.
• (Jio LYF Handset Operations)

• Company Overview: (Central & North Delhi)
• Managed TO of ₹25 Cr and a team of 20.
• Expanded retailer networks and increased market share.
• (Central & North Delhi)

• Company Overview: (Haryana & Delhi)
• Promoted to Device Manager Sales in 2014.
• Initiated distribution expansion and achieved ₹100 Cr annual turnover.
• (Haryana & Delhi)

• Managed sales strategies and handled 3 promotions during tenure.
• Strengthened the distribution network and achieved consistent growth.

• Managed distribution networks, product placement, and market mapping.

• Managed distribution networks, product placement, and market mapping.