Sanjay Maniram

In the current role I manage 3 verticals which includes Retail Marketing ,Store Design and Project and Visual Merchandising .My key responsibilities as a Lead Retail Marketing is as follows

• Plan GTM Strategies and Product launch for Offline
• Plan and Drive Regional marketing plans to drive sell out at offline stores
• Plan and Execute promotional campaigns for new product launch ,sustenance of existing portfolio to increase sales and reach target audience
• Develop high quality assets in co ordination with central design teams
• Oversee the overall execution of marketing elements through effective and timely deployment across offline channel
• Plan Annual marketing budget in line with the channels goals
• Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Devised product pricing strategies and trade marketing investments to support growth.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Led the merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
• Measured marketing program effectiveness via regular monitoring of KPIs.
• Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.

Key Achievement's :

• Guinness world record for regional marketing campaign in 2020
• Guinness world record for regional marketing campaign in 2021
• Built strong in store visibility (Shop in Shops) in MBO covering 1600 outlets in 3 month's

• Investigated current trends and innovative techniques to create unique displays.
• Created visual displays to highlight new and featured products.
• Developed themes, props and lighting for merchandise displays.
• Presented store update suggestions and layouts to management and stakeholders.
• Created interior displays to promote products in alignment with corporate sales objectives.
• Developed and implemented strategic project plans to meet business objectives.
• Recruited and oversaw personnel to achieve performance and quality targets.
• Developed and implemented project plans and budgets to ensure successful execution.
• Managed projects from procurement to commission.
• Developed and initiated projects, managed costs, and monitored performance.
• Monitored project performance to identify areas of improvement and make adjustments.
• Negotiated and managed third-party contracts related to project deliverables.
• Facilitated workshops to collect project requirements and user feedback.

Notable Achievement's :

• Received LEED GOLD Certification from USGBC for Xiaomi Flagship store
• Designed and Developed Project plan for rural expansion delivering 3000 stores in 1.5 years
• Received VMRD award for Best store design - Mi Home Kammanhalli
• Designed and Developed the first 80% salvageable store for Xiaomi Globally

While working in Levi Strauss India, my accountabilities were to roll-out exclusive stores across South and west region in the country and in SriLanka in collaboration with Franchise Partners, planned procurement, control cost of projects, manage a team, and ensure timely opening of stores within the stipulated time & quality.

Notable Mentions:
• Setup the TOE compliant vendor in South (Bangalore), West India and Sri Lanka which resulted in reduction of 30% material cost & 50% transportation cost with overall CAPEX reduction of 30%, and 65% in project cost savings
• Proven track record of launching 1st accessories store to save time with higher degree of quality for overseas projects, resulting in 65% of cost savings and 50% of time for roll-outs
• Designed and executed the first custom tailor shop for Levi’s in India

I joined as Senior Executive – Projects and moved up to the ladder as Assistant Manager – Projects in Apr’12. Over the tenure, I led Pan India projects for Allen Solly across various business formats spanning fixture vendors, architects, contractors, and AMC in coordination with PMC team and architects.

Besides, established high performing governance and ways of working that result in accelerated project delivery and effective cost management. Improvised the vendor matrix pan India including appointment of AMC agents for all formats of stores.

Notable Mentions:
• Successfully opened 170+ stores in various formats including development of Pan India vendors aimed at maximizing market penetration
• Appreciated by Brand Head for efficient management of brand New identity for Allen Solly Pan India

• Launched the First People store with close co ordination from Design partners in germany