Sanjay Maniram

• Throughout my tenure, my responsibility has been to define marketing plan for offline and create consumer activations for all products to support sell-out at offline stores. Meanwhile, I conceive launch plan for all new launch products in offline (Virtual and On-ground) and in exclusive, multi brand & large format retail outlets. I am currently spearheading large team , to ensure VM and activations are in sync with central plans. Further, my emphasis has always been on blueprinting GTM strategy for all products ranging from Smartphones, TV, AIOT, and Smart Home. Strategize to build immersive retail experience to consumers in offline stores.
  Notable Mentions:
  •Accomplished 28% savings through effective budget management
  •Conducted largest Virtual Event with 3000 partners unboxing event
  •Recipient of Guinness World Record for two Key marketing campaigns in 2020 and 2021 resulting in sales growth of 28% and to support CSR initiative of organization
  •Designed and developed Raksha Bandhan campaign for MI home leveraging omnichannel and social media to drive sales of 62% at exclusive outlet's
  •Designed and Developed first digital and on ground campaign for Onam in 2020 during lockdown phase leveraging social media and AR filters
  •Designed high impact local influencer campaign for Onam in 2021 during lockdown phase to ensure business drive through omnichannel and door delivery increasing sales by 22% overall .
  •Implemented first on ground gaming event in Gujarat across 3 cities to leverage features of product and build connect with MI fans and consumers resulting in 35% incremental sales
  •Worked closely with radio channels and developed brand activations for Mi10i, Mi10T representing key features of Product through various bloggers across genre
  •Developed new concept for Mi Home’s exclusive flagship stores with building in dedicated zones for various categories across exclusive store
  •Built and drove instore visibility for brand across partner stores by designing and launching 1500 SIS across country within 4 months

During my tenure I managed entire design to build lifecycle. My key accountabilities included Site feasibility, Store Design in line with HQ guidelines, Construction, Visual merchandising and handing over stores to operations across country. Established lean structure in terms of manpower to drive execution across country with key focus on quality, cost and timelines across various business formats spanning external stakeholders and both internal stakeholders like Architects, Fixture Vendors, Contractors and PMC’s.

Notable Mentions:

• Implemented 1st LEED Gold Certified Store for Xiaomi globally in Bangalore to support sustainability project of Xiaomi
• Designed and developed 1st 80% salvageable store with alternate materials without deviation of HQ design guidelines
• Designed and developed Low cost fit out model for rural penetration which led organization to reach 3500 stores in 1.5 years
• Designed and automated process for rural concept through DIY methods resulting in launching 3500 stores in 1.5 years.
• Designed and automated process for store maintenance through online tool for better tracking and monitoring timelines and budget -reduced entire maintenance timeline to avg 5 days from 15 days

While working in Levi Strauss India, my accountabilities were to roll-out exclusive stores across South and west region in the country and in SriLanka in collaboration with Franchise Partners, planned procurement, control cost of projects, manage a team, and ensure timely opening of stores within the stipulated time & quality.

Notable Mentions:

• Setup the TOE compliant vendor in South (Bangalore), West India and Sri Lanka which resulted in reduction of 30% material cost & 50% transportation cost with overall CAPEX reduction of 30%, and 65% in project cost savings
• Proven track record of launching 1st accessories store to save time with higher degree of quality for overseas projects, resulting in 65% of cost savings and 50% of time for roll-outs
• Designed and executed the first custom tailor shop for Levi’s in India

I joined as Senior Executive – Projects and moved up to the ladder as Assistant Manager – Projects in Apr’12. Over the tenure, I led Pan India projects for Allen Solly across various business formats spanning fixture vendors, architects, contractors, and AMC in coordination with PMC team and architects.

Besides, I established high performing governance and ways of working that result in accelerated project delivery and effective cost management. Improvised the vendor matrix pan India including appointment of AMC agents for all formats of stores.

Notable Mentions:
• Successfully opened 170+ stores in various formats including development of Pan India vendors aimed at maximizing market penetration
• Appreciated by Brand Head for efficient management of brand New identity for Allen Solly Pan India

I joined Brand Calculus Master franchise for International brands (Booster Juice,Kiwikiss )as Sr. Executive Projects and rose to the position of Assistant Manager Projects in Nov’10. My major emphasis was on
identifying & assessing Pan India vendors with regards to infrastructure set up and procurement of products/ services, I also managed store opening across Bangalore International Airport (BIAL), Delhi, Hyderabad and Chennai. Standardized national contractual policy leading to uniform quality of stores across the country.