Sanjay Shukla

• Improved organic traffic for Apollo Group Websites – www.apollohospitals.com organic traffic increased from 2427784 (FY 20’-21’) to 5267892 (FY 21' – 22’), year on year. Shown a growth of 117%
• Current average time spent on Apollo Websites is now 3 minutes 26 secs compared to 2.20 secs in April 2019 (a growth of 72%)
• Askapollo Health Library organic traffic increased from 3397328 (FY 20' -21’) to 4593624 (FY 21'- 22’), year on year. Shown a growth of 53%
• Contributed more than 2000 blogs for AskApollo Health Library, which saw more than 100% growth in readership

• Successfully planned & designed content & introductory website of SLG Hospitals and made it live in a month
• Played a significant role in conceptualizing & developing introductory brochure & video for SLG Hospitals in 2 months
• Steered efforts in creating the facility's social media pages and maintaining SMM
• Set a landmark in meeting more than 40 super specialist doctors and convincing & recruiting 10 super-specialist doctors to join the hospital

• Successfully improved IP admissions in just 4 months from 70 beds to over 100 beds
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year on an average of 30% under budget (without compromising business growth goals)
• Led a team of 5 personnel including Copy Writer, Digital Marketing Manager, Graphic Designer & 2 Call Centre Executives; monitored writing of copy, provided direction for images and design elements to Graphic Designer, providing directions to Digital Marketing Manager to achieve desired SMM and SEO Objectives and supervised Centre Executives internal audit & metrics for marketing campaigns ensuring results on-time and within the budget
• Managed the research, strategic analysis and positioning for re-branding of Olive Hospitals, and redesign of the company's packaging, website, and all marketing communications

- Steered efforts in revamping the entire website layout & content
- Successfully implemented call centre system for internal audit and metrics for marketing campaigns
- Conducted extensive social media marketing, including SEO that translated into more visibility and registration
- Played a major role in creating & negotiating annual media plans to increase media reach and frequency while reducing spend by up to 38%

- Acted as a corporate brand resource and pursued new customers through path-breaking content & innovative marketing campaigns for Hyderabad, Mumbai & Chennai facilities of Global Hospitals Group which improved brand recall of facilities as a Multi-Super-Speciality Quaternary Care Hospitals rather than just being a Liver Transplant Hospitals in just 2 years
- Successfully planned, conceptualised & implemented ‘Joy of Movement’ an Orthopaedic Campaign through Radio and SMM for Global Hospitals, Mumbai, which resulted in approx. 20-30 enquiries call for joint replacement daily (YouTube Link: https://www.youtube.com/watch?v=xusefLC5FfI)

• Appreciated for developing content/copy for the website, print advertisements in upcountry magazines & newspapers and path-breaking outdoor captions for Yashoda Hospitals
• Conceptualized & developed “Insight”, a peer-reviewed medical journal that highlighted medical accomplishments at the hospital
• Recognised as the Star Performer for conceptualising, developing & implementing ‘Colours of Courage’, painting competition by paediatric cancer patients YouTube Link: https://www.youtube.com/watch?v=iXNT2fl8ZSw