Sanjay Singh
Sales & Marketing
Gurgaon,HR
Summary
Dynamic and strategic leader with over 26 years of extensive experience in business development, brand building, and market expansion, complemented by entrepreneurial success. Proven ability to transform business vision into actionable strategies that drive operational excellence and achieve significant revenue growth. Expertise in annual planning and P&L management ensures consistent attainment and surpassing of profitability objectives. Strong analytical skills facilitate the creation of comprehensive market development plans that enhance reach and penetration while fostering innovation and scaling opportunities across diverse segments.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Director-Sales (offline+online)
Harman International
01.2022 - Current
- Created, implemented, and operationalized multiple pilot programs to enhance visibility, reach, and sell-out of the complete product range, resulting in a more than 100 Mn USD business at Harman
- Effective in high-profile executive/leadership roles by overcoming complex business challenges and making high-stake decisions using analytical skills, experience-backed judgment, strong work ethics, and impeccable integrity
- Key People Leader who has successfully led motivated cross-functional teams towards growth and success in the organization
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Strengthened financial health with rigorous cost control measures and revenue enhancement strategies.
- Led cross-functional teams to exceed benchmarks for SLA delivery, staying on top of challenging schedules with multiple competing timelines.
- Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
- Revolutionized customer service protocols, significantly improving customer satisfaction ratings.
- In past two year's brand JBL growth is in strong double digit
- Significant improvement in SCM & EBIL
Director - Sales & Marketing
Harman International
06.2019 - 12.2021
- Steered strategic vision by institutionalizing process improvements, infusing new ideas, and taking an enterprise-wide approach to unlock maximum synergy to attain more extensive incremental sales, impacting top-line growth and bottom-line growth .
- Developed robust market knowledge of existing potential clients and ensured business growth opportunities were aligned with the company's strategic plans
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Enhanced data-driven decision-making by implementing advanced analytics and reporting tools.
- Optimized inventory management to minimize costs and ensure product availability.
- Despite a covid impact offline channel surpass online channel value turnover in CY-21
- Interacted well with customers to build connections and nurture relationships.
National Sales Manager
Harman International
01.2018 - 07.2019
- Providing pro-active leadership for driving the entire gamut of operations, including formulation implementation of sales, marketing, and product strategy strategies to increase market penetration and drive revenue profitability by maximizing sales in first two years 3X growth
- Formulating a comprehensive integrating go-to-market strategy and plan that includes data-driven marketing, brand management, and sales to boost revenue growth and market penetration. achieved 25K plus retailer presence across india.
- Formulating, strategizing, and implementing complete retail marketing.
- Driving the business operations initiatives, including developing plans to improve the commercial performance of the store, minimizing OPEX shrinkage, maximizing line sales, stock management, brand promotion, customer service excellence, financial administration, training development, and team management
- For CY-18 & CY-19 Harman audio businesses growth was 2x from past years.
Director
Trinity Marketing
09.2016 - 12.2017
- Directed all organizational operations, policies, and objectives to maximize productivity and returns
- Analyzed complex scenarios and using creative problem-solving to turn challenges into profitable opportunities
- In short span of time created 100+ customer base
- Conducted market research on product iterations through qualitative studies and quantitative surveys
National Key Account Manager (Loyalty & Incentive)
Gibson Innovations India Pvt. Ltd. (Philips Audio)
04.2016 - 08.2016
- Piloted implementation of new sales operations that exceeded the target plan by 12%
- Implemented operationalized new business functions to exceed gross margin goals by 8%
- Commanded Strategic Initiative Team in launching Bluetooth Speakers
- Negotiated on-boarding of over 30+ new business partnerships, including companies such as Luxor, Idea, ACC, Kimberly Clark
Senior Branch Manager – NCR & Rajasthan
Gibson Innovations India Pvt. Ltd. (Philips Audio)
04.2014 - 03.2016
- Steered cross-functional teams of over 14 reports, including Tech Support, Customer Care, and Sales
- Managed functional P&L worth 100 INR Mn
- Designed systems processes for employees to deliver best-in-class customer experience, increasing net promoter scores by 15% YoY
- Presented weekly gap analysis to executive leadership and developed plans of action to increase the performance delta of the supply chain
- Collaborated with HR in designing incentive package for National roll-out and implementation
- Successfully streamlined Modern Trade Operations and supported team in acquiring new accounts like WH Smith, IVR, Spice Retail, Jumbo, and Sargam.
- NCR & Rajsthath became No. 1 branch on given KPI for FY 2014-15 and 2015-16.
Senior Branch Manager
Woox Innovations India Pvt. Ltd. (a subsidiary of Royal Philips NV)
03.2013 - 03.2014
- Spearheaded cross-functional teams of over eight reports, including Tech Support, Customer Care, and Sales
- Assisted significant accounts in the design and implementation of marketing strategies
- Devised forecast plan and achieved sales goals across categories, channels, and geographies
- Conceptualized and implemented channel strategy by Area Heads through stock planning, and demand planning
- Gujarat MPCG was 2nd largest contributing brand in Woox echo system.
Senior Branch Manager
Philips Electronics India Ltd.
01.2011 - 03.2013
- Successfully revived sales channels to enhance revenues
- Ensured financial hygiene through collections and receivable management
- Appointed managed major accounts of AP like D-mart, Bajaj Electronics, Taruni, and CMR
- Achieved more than 30% sales growth with 100% collection target
Portable Infotainment Sales Manager
Philips Electronics India Ltd.
09.2007 - 12.2010
- Directed product marketing strategies and initiatives to enhance brand visibility.
- Oversaw market positioning and sales growth.
- Managed product portfolio to align with business goals and profitability.
- Developed market research to understand consumer behavior
- Drove channel strategy, market activation, product insight, market insight, MIS and budgeting
- Steered efforts towards competency development and training of the Sales Team
- In short span of time philips MP3 player has become second highest market share brand by having more than 10% share
- Headphone was the highest earning SCM category after PC.
Assistant Manager
Philips Electronics India Ltd.
03.2006 - 08.2007
Territory Sales In-charge
Gillette India Ltd.
04.2004 - 03.2006
- Areas Managed: Kanpur & Jhansi
Senior Sales Officer
BPL Soft Energy System Ltd.
12.2002 - 04.2004
- Areas Managed: Kanpur, Fatehpur, Raebareli, Farrukhabad, Etawah, Auraiya, Ulna
Sales Executive
Vidyut Metallic Pvt. Ltd.
06.1998 - 12.2002
- Areas Managed: Kanpur & Jhansi
Education
MBA - Marketing Management
Purvanchal University
U.P., India01.1998
B.Sc. - PCM
Udai Pratap College
Varanasi01.1995
Skills
- Strategy & Planning
- Team building & People devlopment
- Budgeting & forecasting
- P&L Ownership & Growth
- Processes & Operational Excellence
- Product planning & Management
- Retail marketing
- Channel Partner Business Managemen
- Vendor Management
- Project Planning
Certification
- Harman: Nominated for senior leadership program from IIMB in 2021, Nominated for L2I program from MCE for year 2022 & 2024
- Gibson: Conferred consecutively two years as best branch manager award for year 2014-15 & 2015-16
- Philips: Best Branch Manager Award in 2011 delivered a growth of 35%, Delivered highest growth (600%+) in MP3 category in 2008, Philips Sales Excellence Award in 2009 for identification and activation of mobile channel
- Gillette: Delivered 8% growth for razor category (3rd highest in India), Selected in Gillette Dream Team
- BPL: Received Best Sales Officer Award in 2003 for achieving highest ever index for Kanpur Zone
Additional Information
Executive Program in Global Business Management by IIM Calcutta-Jan(2025)
Personal Details
English
Hindi
Career Timeline – Recent 5
- Jan'18 – till date Harman International
- Sep'16 – Dec'17 Trinity Marketing
- Apr'14 – Aug'16 Gibson Innovations India Pvt. Ltd. (Philips Audio)
- Mar'13 – Mar'14 Woox Innovations India Pvt. Ltd.
- Mar'06 – Mar'13 Philips Electronics India Ltd.
Timeline
Director-Sales (offline+online)
Harman International
01.2022 - Current
Director - Sales & Marketing
Harman International
06.2019 - 12.2021
National Sales Manager
Harman International
01.2018 - 07.2019
Director
Trinity Marketing
09.2016 - 12.2017
National Key Account Manager (Loyalty & Incentive)
Gibson Innovations India Pvt. Ltd. (Philips Audio)
04.2016 - 08.2016
Senior Branch Manager – NCR & Rajasthan
Gibson Innovations India Pvt. Ltd. (Philips Audio)
04.2014 - 03.2016
Senior Branch Manager
Woox Innovations India Pvt. Ltd. (a subsidiary of Royal Philips NV)
03.2013 - 03.2014
Senior Branch Manager
Philips Electronics India Ltd.
01.2011 - 03.2013
Portable Infotainment Sales Manager
Philips Electronics India Ltd.
09.2007 - 12.2010
Assistant Manager
Philips Electronics India Ltd.
03.2006 - 08.2007
Territory Sales In-charge
Gillette India Ltd.
04.2004 - 03.2006
Senior Sales Officer
BPL Soft Energy System Ltd.
12.2002 - 04.2004
Sales Executive
Vidyut Metallic Pvt. Ltd.
06.1998 - 12.2002
B.Sc. - PCM
Udai Pratap College
MBA - Marketing Management
Purvanchal University