Sanjay Tyagi

Coordinate & Act for Business Development in the following activities:

Product penetration and new application development.

• Guarantee the steep growth of sales from existing and new customers.
• Guarantee equal attention to all application areas for the best use of the product.
• Represent customer interests in the company, and the company's interests to the customers.
• Report the progress of sales across various sectors (financial and technical status), with examples of success stories, SWOT analysis, and new cutting applications identified.

Sales Management

• To devise marketing plans with product mix implementation and control strategies to achieve and enhance sales and margin improvement.
• To develop a price strategy and implement sales promotion schemes in the market.
• Indenting of products from sister companies and local vendors, with an inventory check for.
• Generation of new inquiries through business mailers, telemarketing, and personal visits.
• Guarantee timely receipt of payments as per credit policy and credit days. Improving inventory turns and DSO.
• Arrange technical training/seminars for users for better usage of products.
• Facilitating product registration in the GEM portal for the government business.

Profitability and Market Share

• Controlling discounts to manage the AOP margins with a correct product mix.
• Assure a minimum number of consignments in active coordination with the customer to reduce handling, freight costs, and maximize business security.
• Focus on margin improvements.

Quality Complaints

• Follow product complaints and represent them within the organization in a defined format.
• Analyze customer ratings, and highlight concern areas related to the product, process, and handling process, and eliminate the error.

Global View

• Organizing a joint visit of groups of global experts from Helmond, Singapore, Bramley, Portugal, and China, along with technical decision-makers at the customer’s location, for the business development of saws.
• Assisting the Director of Sales and Operations at HQ with market intelligence information and competitive analysis, with the support of competitor invoices.
• Follow up with R&D at Bramley for weld improvements and analysis.
• Understanding the customer’s concepts and supporting solutions with innovative products.

Major Achievements:

• Created potential accounts PAN India by way of, from merely 25 customers to 85. Some key customers PAN India include steel plants, BHEL, Railways, HAL, MIDANI, defence manufacturing units, etc., in private customers like Jayfe Cylinder, Roca Parryware, Craftsman, Jaquar, GNA, Happy Forging, Jagdev Engg, Hitachi Astemo, Virat Steel, Viraj Forging, Aeroalloy, TATA Steel, Sudram Clayton, Rockman & Endurance, Starwire, and Mackeil Ispat.
• Achieved 5.0 Cr in sales of Bandsaw and 4.5 Cr in distribution products in North India.
• Uplifted brand awareness and created strong support references for potential customers by reaching nooks and corners with branding and promotions.
• Conducting dealer meets, road shows in the industrial market, and hardware market to spread the reach of BAHCO.
• Introduced sandblasting and twister testing in the bandsaw welding process for better quality assessment of the weld joint.

• Providing technical support, such as conducting performance-based trials and recommending cutting parameters for optimum performance of cutting tools, attending to complaints and trials of the North Zone for H.S.S. and bimetal bandsaw.
• To carry out minor maintenance of band saws, hacksaws, and m/c, such as setting of beam bar alignment, band tracking, guide adjustment, etc.
• Conducting training for operators to familiarize them with the process parameters of cutting tools and the use of a mist spray system meant for providing cooling in non-ferrous applications such as copper, brass, aluminum, graphite, etc.
• Preparation of a technical proposal regarding the selection of cutting tools and optimum performance to improve productivity and reduce tooling costs.
• Generating enquiries for various cutting tools for special applications, hence giving the application support of HSS cutting tools.
• Development of a channel network for improved market reach, and monitoring the inventory levels at dealers' ends to ensure ready availability at all times.
• Collections of orders, payments, and C-forms from customers.
• Implemented rigorous testing protocols to ensure product reliability and compliance with industry standards.
• Represented the company at industry conferences and seminars, establishing a presence as a thought leader in the engineering community.
• Mentored junior engineers, providing guidance and support to facilitate professional growth and project success.

• Taking up issues of price revisions, along with the cost working of components, with the customers.
• Preparation of tooling transfer details within group companies for the smooth transition and better services to customers.
• Obtaining customer specifications in the case of product characteristics and executing them based on the company’s manufacturing capabilities.
• Interaction with suppliers and contractors for job works, inventory control, budgeting, MIS, etc.
• Resolving technical issues such as customer complaints, ECN, new developments, etc., with the customers.
• Coordinating with cross-functional departments such as R&D, Design, Materials, Accounts, and QA to provide top-notch products and services at a reasonable price.
• Interfacing with customers to rectify their technical and product-related problems. Applying product feature additions suggested by clients, keeping in view the cost implications.
• Involve in strategic planning and budgeting for the Supply Chain division, entailing management of supplies of components, cost, sourcing, and selection of vendors and tooling.
• Led strategic planning sessions to enhance operational efficiency across departments.
• Managed executive-level communications with stakeholders and external partners effectively.

• Maintenance of hot water and steam boilers with capacities of 4 tons and 5 tons from AIAEC, Bombay, and Thermax, respectively. To carry out preventive and breakdown maintenance of bias cutters, venburi mixture, tread extruder mill, etc.
• Plan, schedule, and execute maintenance of plant machines to ensure higher machine efficiency and reduced breakdowns, thereby achieving escalated productivity.
• Maintenance of electrical hoists, conveyor belts, and hydraulic lifts is being employed in the rubber industries. Installation and maintenance of centrifugal pumps and two-stage compressors of K.G. Khosla capacity 625 m³/cu. Hrs.
• Maintenance of tire and tube presses, 60-inch tube extruder, calendar system, and D.M. plant.
• Maintained records of all maintenance tasks performed on machines and equipment.
• Provided training to operators on new equipment or existing equipment upgrades and modifications.