Sanjay Yadav

• Executed sales activities for driving revenue growth and generated/scheduled quality meetings for Account Executives in the APAC market (India) for Secure Code Warrior.
• Full sales life cycle engagement from prospecting, running discovery calls/demos, negotiating and closing new business
• Successfully generated revenue of over $200,000 within 10 months of joining from new and churned customers.
• Delivered product demos and presentations (cyber security/secure coding) to a wide range of audiences (ICP), including CISOs, CTOs, and DevOps teams, to effectively communicate the value of Secure Code Warrior's solutions and secure their buy-in.
• Utilized various sales enablement tools such as Salesforce, Outreach, ZoomInfo, LinkedIn Sales Navigator, Lusha, etc. to drive sales performance.
• Collaborated with global Account Executives to identify new business opportunities/schedule meetings in the EMEA and NAM regions.
• Consistently hit key performance indicators (KPIs) set by the organization - qualified meetings scheduled, weekly outbound activities, etc. (up to 1000 activities weekly).

• Managed and converted inbound and outbound leads through cold calling and prospecting. Product demos (SaaS based Remote Working/HR platform) to prospects.
• Signed up over 30 new clients with revenue of over $90,000, built and managed a full sales pipeline, and strongly proposed the company's value proposition to decision-makers and C-level executives.
• Targeted accounts using cold emails, cold calls, and LinkedIn touches. Demo/Appointment scheduling.
• Achieved growth in sales and average transaction size through up-selling and cross-selling, and exceeded quarterly/annual targets.
• Utilized HubSpot CRM to accurately track communication with current and potential customers and worked alongside the various business units.
• Consistently met or exceeded sales goals/monthly metrics (25+ meetings a month) such as lead conversions and new prospect identification through effective communication and relationship building with clients.

• In Charge of the sales team. Managing the sales team and guiding them through the sales process.
• Achieved sales growth of over 20% for the assigned customer base.
• Sold hardware and software products by identifying ICP related to the trucking industry and commercial vehicles. Managed a full sales cycle, from prospecting to closing.
• Sourced new sales opportunities through inbound lead follow-up and outbound cold calls and emails. Performed as an opener next to C-level executives.
• Made use of sales enablement tools and social media platforms to set up appointments for the team in Canada to have face-to-face meetings. HubSpot CRM to track and manage all the communications.
• Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.

• Managed a range of large-scale exhibitions and events internationally in the African continent (Kenya, Tanzania, Ethiopia, and Rwanda) while selling out exhibition spaces.
• Handled marketing campaigns, email marketing, online advertisements, and revamped the LinkedIn page of the company.
• Closed deals and managed the sales cycle, ensuring compliance with all company policies and procedures while maintaining more than 100+ cold calls and cold email activities.
• Built a knowledge base of the client's business, organization, and objectives to ensure long-term ROI and achieved revenue goals.
• Developed and executed effective marketing strategies to promote events and increase attendance.

Pursuing Masters of Business Administration

Distinction Holder