Sanjay Kumar Anand
Gurugram
Summary
Results-driven Senior Deputy General Manager bringing 27 years of experience in Channel Sales & Direct Sales . Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives. Proven skills in aligning operations with market conditions and customer demands to catapult sales forward and strengthen long-term business success. Attentive to Company strengths and requirements, effectively balancing goals and resources to achieve dramatic results.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Regional Sales Manager - East, West & Central India
Konica Minolta Business Solutions India Pvt Ltd
Gurgaon
2013.05 - Current
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Created promotional campaigns to increase sales in the region.
- Maintained accurate records of all sales activities including leads generated and closed deals.
- Organized trade shows, exhibitions, and other events to showcase products.
- Collaborated with product development team to create new products tailored to local markets.
- Implemented effective territory management techniques across the region.
- Monitored competitor activities and analyzed pricing trends in the region.
- Ensured compliance with company policies and procedures related to regional sales operations.
- Provided technical advice and support on product features and benefits to customers.
- Developed strategies and plans for regional sales growth.
- Identified opportunities for cross-selling and up-selling within existing customer base.
- Cultivated an environment that fostered teamwork among regional sales staff members.
- Partnered closely with marketing team to ensure successful execution of promotional campaigns in the region.
- Led, coached and developed employees to achieve sales goals.
- Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.
- Hired and motivated high-performing sales team.
- Penetrated new markets by investigating competitor products, services, and trends.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Head - Distribution & Alliances
INNOVA Telecom - Jabra Headsets
Noida
2012.06 - 2013.04
- Assessed new market opportunities and developed plans for expanding into those markets.
- Managed the day-to-day activities of the distribution team, including hiring, training, and performance management.
- Developed and implemented policies and procedures to ensure efficient distribution operations.
- Developed and implemented sales strategies to improve market share.
- Collaborated with leadership teams across departments on initiatives that impacted overall organizational goals.
- Managed budgeting processes related to sales operations, including forecasting future revenue streams.
Regional Sales Manager - North & East
Cisco Systems
New Delhi
2008.06 - 2012.06
- Analyzed regional sales performance data to develop actionable insights.
- Cultivated an environment that fostered teamwork among regional sales staff members.
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
- Created promotional campaigns to increase sales in the region.
- Collaborated with product development team to create new products tailored to local markets.
- Developed strategies and plans for regional sales growth.
- Monitored competitor activities and analyzed pricing trends in the region.
- Provided technical advice and support on product features and benefits to customers.
- Participated actively in industry conferences and seminars for knowledge sharing purpose.
Country Manager - Channel Sales (Imaging & Presentation Products & Solutions)
HCL Infosystems Ltd
Noida
2006.12 - 2008.05
- Provided leadership in driving change initiatives within the country office by developing action plans and engaging employees in a positive manner.
- Developed and implemented specific strategies to increase market share.
- Led recruitment efforts for positions within the country office while ensuring compliance with local labor laws.
- Developed key performance indicators and monitored progress against targets to drive business results.
- Conducted market research to gain insights into customer needs and preferences.
- Organized quarterly meetings between regional offices to review performance metrics and track progress towards strategic objectives.
- Monitored competitor activities, identified opportunities for growth and developed plans to capitalize on them.
- Monitored performance of teams and supervised daily employee activities.
- Observed progress toward goals by reviewing deadlines and milestones to adjust priorities and remain on track.
- Coached and motivated staff to achieve sales targets.
- Tracked budgets, sales and other financial information to assess fiscal status of organization.
- Managed and devised strategies for business development in market.
- Enhanced team member performance through use of strategic and tactical approaches, motivational coaching and training.
- Resolved customer complaints and issues promptly, maintaining a positive brand image.
- Analyzed market trends and competitor activity to inform business strategy.
- Gained market share in new sales performance through aggressive team training.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Coordinated with cross-functional teams across multiple departments to ensure effective execution of marketing campaigns.
Channel Sales Manager (Personal Systems Group)
Hewlett Packard India Sales Pvt. Ltd.
New Delhi, Jaipur
2003.11 - 2006.11
- Developed and executed an effective channel sales strategy to maximize customer satisfaction.
- Maintained records of all transactions related to channel sales activities.
- Ensured compliance of channel partners with established standards and regulations.
- Evaluated performance metrics of existing partnerships and identified areas of improvement.
Executive Channels
Intel Asia Electronics Inc.
Jaipur, Mumbai
1999.10 - 2003.10
- Developed and maintained relationships with key channel partners to drive sales growth.
- Collaborated with marketing team to create promotional materials for channel partners.
- Organized events such as webinars, conferences, and trade shows to promote product offerings.
Relationship Executive
Samsung Electronics
Mumbai
1999.05 - 1999.09
- Researched and identified potential new customers, then contacted them to promote products or services.
- Drafted promotional materials such as brochures, flyers, email campaigns. to boost sales.
- Organized client visits, prepared presentations, and attended events to increase brand awareness.
Marketing Executive
Allied Digital Services
Mumbai
1996.09 - 1999.04
- Developed marketing strategies and campaigns to increase brand awareness.
- Generated leads through direct mailers or other outreach methods like cold calling or emails.
- Organized promotional events such as conferences, trade shows, and product launches.
- Maintained an up-to-date database of customers' contact information.
Education
Techno MBA -
Aptech School of Management
Mumbai01.1996
Bachelor of Engineering (Computer Science) -
Jawaharlal Nehru Engineering College
Aurangabad, Maharashtra01.1995
Skills
- Sales Leadership
- Decision Making
- Program/Channel Management
- Sales Performance Optimization
- Relationship Building
- Sales Lifecycle Management
- Performance Evaluations
- Upselling and Cross Selling
- New Account Development
- Process Improvement
- Market Share Growth
- Negotiation and Persuasion
- Territory and Account Management
- Budget Management
- Strategy Development
- Goal Setting
- Competitor Analysis
- Revenue Generation
- Forecasting & Reporting
- Direct Sales
- Team Recruitment
- Training and Mentoring
- Territory expansion
- Product Knowledge
- CRM Software
- Market Research and Sales Analysis
- Business Development
- Presentations and Public Speaking
- Conflict Resolution
- Decision-Making
- Analytical Thinking
- Vendor Management
Certification
- Strategic Management Decision Making Processes and Tools , Alison , June 2024
- Generative AI & its Impact to Everyday Business , Skillsoft , June 2024
- Leading through the AI Disruption with Empathy , Skillsoft , June 2024
Core strength
Proven ability to lead and motivate teams, fostering a culture of achievement and collaboration to drive business success. Skilled in strategic planning and business development, with a focus on market expansion, revenue growth, and customer engagement. Strong decision-making skills, adept at analyzing complex situations and making strategic choices to achieve desired outcomes. Experienced in program and channel management, developing and implementing effective strategies to optimize partner relationships and drive sales performance. Expertise in optimizing sales performance through targeted initiatives, sales planning & achievement of revenue objectives. Proficient in building & nurturing relationships with stakeholders, vendors & partners to drive business objectives & achieve success.
Personal Information
Nationality :Indian
Passport Number: Z3663256
Visa Status : Work Permit Required for UAE
Date Of Birth : 9th November , 1970
Marital Status : Married
Address : Flat 502 , Tower 41 , Emaar Emerald Floors Premiere , Opposite Worldmark , Sector 65 , Gurugram , Haryana ,India -122101
Languages
Hindi
First Language
English
Proficient (C2)
C2
Punjabi
Intermediate (B1)
B1
Marathi
Beginner
A1
Awards & recognitions
Konica Minolta: Sales Achievers Award, Color Champion Award , DNA Excellence Award
Cisco Systems : Achievers Award for Outstanding Performance
Intel : Server Champion , Best Attach Ratio , Outstanding performer Build to order Notebooks
Affiliations
- Member Konica Minolta Sustainability Group
- Volunteer SMILE Foundation
- Education Mentor SAAW Foundation
- Member GREEN 1 Million Trees
- Member Red Cross Blood Donor
Training
- High Impact Leadership Program , Anexion Transformation , November 2016
- The New Horizon Leadership , Anexion Transformation , October 2015
Timeline
Regional Sales Manager - East, West & Central India
Konica Minolta Business Solutions India Pvt Ltd
2013.05 - Current
Head - Distribution & Alliances
INNOVA Telecom - Jabra Headsets
2012.06 - 2013.04
Regional Sales Manager - North & East
Cisco Systems
2008.06 - 2012.06
Country Manager - Channel Sales (Imaging & Presentation Products & Solutions)
HCL Infosystems Ltd
2006.12 - 2008.05
Channel Sales Manager (Personal Systems Group)
Hewlett Packard India Sales Pvt. Ltd.
2003.11 - 2006.11
Executive Channels
Intel Asia Electronics Inc.
1999.10 - 2003.10
Relationship Executive
Samsung Electronics
1999.05 - 1999.09
Marketing Executive
Allied Digital Services
1996.09 - 1999.04
Techno MBA -
Aptech School of Management
Bachelor of Engineering (Computer Science) -
Jawaharlal Nehru Engineering College
- Strategic Management Decision Making Processes and Tools , Alison , June 2024
- Generative AI & its Impact to Everyday Business , Skillsoft , June 2024
- Leading through the AI Disruption with Empathy , Skillsoft , June 2024
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