Sanjay Patel
Mumbai Suburban
Summary
Dynamic leader with a proven track record in steering teams, managing complex projects, and driving strategic objectives. Expertise in developing efficient processes and maintaining high standards while ensuring alignment with organizational goals. Recognized for a collaborative approach that fosters teamwork and a strong commitment to excellence. Skilled at navigating challenges and delivering results that enhance organizational success.
Overview
22
22
years of professional experience
Work History
Head: Business Intelligence
Servier India Private Ltd.
03.2023 - Current
- Spearheaded the development and deployment of creative BI reporting and analytic systems, including incentive schemes, to drive sales growth and productivity. There was a 70% reduction in the amount of manual work required by the field team to create sales performance presentations for use in reviews and cycle meetings.
- Managed CRM, BI, and Events Management systems, ensuring high-quality data integration and integrity. Enabled Veeva approved email and Promomat to automate customized emails and automate approval process resulted into 70% reduction of manual process.
- Collaborated with Sales and Marketing teams to implement data-driven strategies within CRM and BI systems, supporting effective targeting, optimal sales force sizing, and KPI tracking across 60+ territories during a major geography expansion.
- Delivered monthly analyses of sales data covering all key brands, providing actionable insights to business leaders that identified growth opportunities and mitigated market threats, contributing to a 15% improvement in decision-making speed and accuracy.
- Designed and managed sales incentive plans that led to a 20% improvement in sales force effectiveness and enabled performance evaluation across 300+ team members.
- Collaborated with senior management to devise short and long-term strategic plans, aligning business objectives with actionable goals.
- Led the optimization and prioritization of over 10 BI team projects annually, ensuring alignment with evolving sales and business priorities. Streamlined workflows resulted in a 20% reduction in turnaround time for key deliverables. Leveraged IQVIA data to monitor market dynamics and delivered over 60 comprehensive reports annually on brand performance and market share trends, enabling data-driven decisions across 3 therapeutic areas.
- Developed annual department objectives, managed budgets exceeding 10 million, and established SOPs and strategic plans that improved team efficiency by 25%. These initiatives streamlined operations, reducing errors by 30%, and ensured alignment with organizational goals across all BI functions.
Manager: Business Intelligence, EPD
Abbott India Ltd
03.2011 - 02.2023
- Partnered with leadership team to give trends, dashboard, new product analytics pertaining to Indian pharma market as well as Nepal and Sri Lanka.
- Facilitated competitive benchmarking, inventory analytics, gap analysis, and new product analytics for the company's senior management team, in addition partnered with commercial teams to provide insights on competitive benchmarking at the national, regional, and city levels which helped decide fair targets for field teams.
- New opportunities: A proactive identification of prospects in therapies, new products, and existing products, as well as the delivery of insights through different data sets of IQVIA Sales, Rx, and Internal data, all in partnership with colleagues from finance and the business team.
- The brand team and I collaborated on ideas for geographic improvements, brainstormed, and compared multiple statistics to find the source of the problem. Contributed to the beneficial growth of the brand.
- Projects in partnership with the IT team, I oversaw several projects using QlikView and Power BI data visualization. Developed a self-service application for the commercial teams that decreased their reliance on queries by 80% and led initiatives to automate IQVIA and internal data in Power BI.
- Increase the number of people using QlikView and Power BI dashboards by 60% by holding training sessions and practical project-based workshops that reduced reliance on data queries by 80%.
- Using data from IQVIA, AWACS, and SMSRC, I authored over twenty-five insight letters covering therapy, brands, new products, and competition.
- By utilizing SNA (Sub National Audit) data at the patch level, we were able to create Excel and Power BI dashboards to support and uncover brand potential in various parts of our cities.
Asst Manager: Market Research
Torrent Pharmaceuticals Ltd
03.2004 - 02.2011
- Extensive data analysis from prescription/sales audit conducted by agencies like IMS Health, ORG IMS Research.
- Identify and evaluate potential areas for business expansion of the company in various therapeutic areas by analysis.
- Scrutinize industry movement, trends, the behavior of the company, therapeutic segments, molecules, and brands.
- Prepare and present analysis on therapies, divisions, and brand performance and their respective covered market level to superior.
- Provided Ad hoc requests from the Divisional heads and other members for brands review, divisional presentation, quarter review, budget meeting etc.
Education
Design Thinking
IIM Tiruchirappalli
01.2024
Diploma in Marketing & International Management - Marketing Management
Ahmedabad Management Association
01.2002
Bachelor of Science - Chemistry
Gujarat University
01.2001
Skills
- Effective team leadership
- Proficient in MS Office Suite
- Insight generation from data
- Strategic prioritization
- Management of information systems
- Data-driven problem analysis
- Collaborative teamwork across departments
- Data analytics expertise
- SQL data analysis
- Data visualization expertise
- Proficient in Think Cell
- Fundamentals of Python
- Data analysis with R Studio
- Friendly, positive attitude
- Teamwork and collaboration
- Problem-solving
Language
English
Hindi
Gujarati
Awards
MD Award, Abbott India Ltd, 2014 - Recognized for significant contributions to business intelligence and automation projects, leading to noteworthy improvements in team efficiency and decision-making, Abbott Excellence Award - Received Abbott Excellence Award for contributions related to automation and business intelligence tools
Personal Details
- Nationality: Indian
- Marital Status: Married
- Religion: Hindu
Timeline
Head: Business Intelligence
Servier India Private Ltd.
03.2023 - Current
Manager: Business Intelligence, EPD
Abbott India Ltd
03.2011 - 02.2023
Asst Manager: Market Research
Torrent Pharmaceuticals Ltd
03.2004 - 02.2011
Diploma in Marketing & International Management - Marketing Management
Ahmedabad Management Association
Bachelor of Science - Chemistry
Gujarat University
Design Thinking
IIM Tiruchirappalli