Sanjeev Kansal
Howrah
Summary
Results-oriented 15 Years of sales & marketing professional with a strong track record of driving revenue growth and implementing innovative marketing strategies. Excellent verbal and communication skills to effectively convey ideas and strategies. Efficient management and adherence to the marketing budget. Committed to delivering impactful results that enhance brand visibility and contribute to organisational success.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Sr Marketing Manager
Alishan Panels Pvt Ltd
05.2024 - Current
- Managed 10 Sales Team Pan India, set their targets and organised Special Meet to enrol New Dealers and Influencers. Launched products for specific markets.
- Instrumental in boosting sales in coordination with influencers and Infra Projects.
- Launched “SHILPI SAMAROHA” mass felicitation and validation for Utkal’s Odisha Carpenter Community of 265 outstanding Carpentry Skills.
- Launched New product specially for “Construction Projects” Forming work – film face shuttering ply with good repetitions and multiple use for all Construction solutions.
- Initiated and Implemented a Strategic Promotional Campaign “BHAROSA APP”
- Monitored a team in successfully delivering a Budget Campaign of “Aapka Saath Aapka Vikas” to boost confidence of Carpenters to engage in Bharosa App Campaign to Scan Materials and transfer Points in their account.
- The Campaign is running successfully and it is winning confidence of Utkal Carpenters and the result-oriented scans. Press Coverage Done by local Press Reporter.
Marketing Manager
Austin Plywood Pvt Ltd
09.2012 - 04.2024
- Export Sales - Monitored export-oriented orders, handled export clients for more than 25 countries arranging Shipment, Negotiating with Shipping agencies for better freight and connectivity, Documentation and timely executing the orders after receiving payments.
- Social Media –Developed a Compressive Paid Acquisition strategy across Google, Facebook, resulting in new leads raising which generated good sales.
- Managing Google and Facebook Ads, Scripting Radio Jingles and Television Ads Campaign. Travelled Extensively Pan India for all Outdoor Campaigns, Multiplex, Architect and Interiors Events.
- Outdoor Campaigns-
- Mass Digital Wall and Wall Painting Campaign for Brand Pan India, resulted in wider reach of the brand name, remote areas as well in materials market cities. The campaign was overwhelming as it was cost effective and increased sales by 20 %.
- CSR Activities-
- Successfully Organised Austin Cares Covid 2019 Vaccination, and organised vaccination drive for more than 500 people including Families of Co workforce and under privilege people.
- Exhibiting Brand Austin Plywood in Architect builders and Interior Designers 2022, Hyderabad IIID 2022, Matecia Delhi 2022. IIID- Vizag 2021 and organised more than 50 events.
Quality Control
Plywood Exports
12.2011 - 08.2012
- Responsible for leading subordinate in a production facility for ensuring that all, materials produced meet customer requirements.
- Managing and improving production process to enhance product quality and maximize efficiency.
- Directly Supervising Hourly Production. Addressing Employee Complaints and resolving any problems.
- Actively working to reduce hazards to minimize injuries carrying out accident investigations. Periodically carrying official work and documentation for Exports.
Timber & Peeling Contractor
09.2009 - 10.2011
- Procuring and supplying Core veneer Timber Eucalyptus and Poplar. Channelised New Zealand/ Brazilian Pine Logs from Premium Importers.
- Overseeing Production of Core Veneer of facility producing 1Lac Sqft Core daily basis.
- Managing Supply for 20 Large Scale Production Plants.
Education
Bachelor of Commerce -
Calcutta University
01.1993
Assesment Test - undefined
IELTS
Marketing - undefined
Assessment Certificate
01.2025
Computer Proficiency - undefined
AGV Computer Point
01.1988
Skills
- Vendor Management
- Effective Communication Skills
- Digital Marketing
- Relationship Management
- Creative Marketing
- Advertising
Certification
- Marketing
- English Language
- Social Media Marketing
LNGG
English
Hindi
Bengali Fluency
ADDITIONAL INFORMATION
- PR Agency: Liasoning with Social Media Agencies: - Facebook/ Google Ads, Seo, Instagram, Youtube, Content Writing
- Awards/Activities: Felicitated at Various Forum Organised by Austin Plywood Pan India Relations with well-known Outdoor Advertisement, Architect Magazines, Multiplex, Print Media, Festival Organisers. Fabricators and social media handlers.
Timeline
Sr Marketing Manager
Alishan Panels Pvt Ltd
05.2024 - Current
Marketing Manager
Austin Plywood Pvt Ltd
09.2012 - 04.2024
Quality Control
Plywood Exports
12.2011 - 08.2012
Timber & Peeling Contractor
09.2009 - 10.2011
Assesment Test - undefined
IELTS
Marketing - undefined
Assessment Certificate
Computer Proficiency - undefined
AGV Computer Point
Bachelor of Commerce -
Calcutta University
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