Travelling
Sanjeev Kumar
AVP Digital Marketing
Delhi
Summary
Accomplished overall marketing role (Includes - Digital, Product & Brand) with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Overview
14
14
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
Work History
AVP Digital Marketing
Bajaj Capital Insurance Broking Ltd
Delhi
11.2021 - Current
- Distinguished best, average and potential referral partners to build Business & Growth pipeline.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Helped VPs add value and growth to annual sales volume.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
- Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
- Create User Funnel - Increase the visibility, touch points, engagements and conversions.
- Budget Allocation & Digital Marketing roadmap for Paid, SEO, SMO, Content Marketing Strategy.
- Responsible for managing ROI, CAC & LTV
Co-Founder
EMarketing Advisor
Delhi
06.2019 - 08.2021
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Established foundational processes for business operations.
- Prepared annual budgets with controls to prevent overages.
Digital Marketing Manager
BookMyForex Pvt Ltd
Gurgaon
08.2016 - 05.2019
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Drove cross-functional collaboration with focus on quality service delivery.
- Increased customer engagement through social media, SEO, Content Marketing.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
Associate Marketing Manager
Talentedge - Arrina Education
Gurgaon
12.2014 - 07.2016
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Performed market segmentations, targeting and positioning for each product line.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Senior Digital Marketing Associate
UniPro Education Ltd
Gurgaon
01.2013 - 12.2014
- Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Researched and analyzed industry trends to inform search marketing strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
SEO Executive
Educomp Solution Ltd
Gurgaon
10.2009 - 12.2012
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Developed and implemented quality link-building strategies.
- Liaised with clients during pre-sales work and throughout active campaigns.
Education
MBA - Marketing
IMT -CDL Ghaziabad
Ghaziabad 07.2008 - 11.2011
B.Com - Finance & Accounting
Delhi University
Delhi 08.2003 - 10.2006
Skills
Performance Marketing
Performance metrics analysis
Product Marketing
Targeted marketing
Certification
Google Ads
Interests
Timeline
Google Ads
05-2023
Google Tag Manager
05-2023
Google Analytics
05-2023
AVP Digital Marketing
Bajaj Capital Insurance Broking Ltd
11.2021 - Current
Co-Founder
EMarketing Advisor
06.2019 - 08.2021
Digital Marketing Manager
BookMyForex Pvt Ltd
08.2016 - 05.2019
Associate Marketing Manager
Talentedge - Arrina Education
12.2014 - 07.2016
Senior Digital Marketing Associate
UniPro Education Ltd
01.2013 - 12.2014
SEO Executive
Educomp Solution Ltd
10.2009 - 12.2012
MBA - Marketing
IMT -CDL Ghaziabad
07.2008 - 11.2011
B.Com - Finance & Accounting
Delhi University
08.2003 - 10.2006