Travelling
Sanjeev Kumar
AVP Digital Marketing
Delhi
Summary
Accomplished overall marketing role (Includes - Digital, Product & Brand) with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Overview
14
14
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
Work History
AVP Digital Marketing
Bajaj Capital Insurance Broking Ltd
Delhi
2021.11 - Current
- Distinguished best, average and potential referral partners to build Business & Growth pipeline.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Helped VPs add value and growth to annual sales volume.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
- Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
- Create User Funnel - Increase the visibility, touch points, engagements and conversions.
- Budget Allocation & Digital Marketing roadmap for Paid, SEO, SMO, Content Marketing Strategy.
- Responsible for managing ROI, CAC & LTV
Co-Founder
EMarketing Advisor
Delhi
2019.06 - 2021.08
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Established foundational processes for business operations.
- Prepared annual budgets with controls to prevent overages.
Digital Marketing Manager
BookMyForex Pvt Ltd
Gurgaon
2016.08 - 2019.05
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Drove cross-functional collaboration with focus on quality service delivery.
- Increased customer engagement through social media, SEO, Content Marketing.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
Associate Marketing Manager
Talentedge - Arrina Education
Gurgaon
2014.12 - 2016.07
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Performed market segmentations, targeting and positioning for each product line.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Senior Digital Marketing Associate
UniPro Education Ltd
Gurgaon
2013.01 - 2014.12
- Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Researched and analyzed industry trends to inform search marketing strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
SEO Executive
Educomp Solution Ltd
Gurgaon
2009.10 - 2012.12
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Developed and implemented quality link-building strategies.
- Liaised with clients during pre-sales work and throughout active campaigns.
Education
MBA - Marketing
IMT -CDL Ghaziabad
Ghaziabad 2008.07 - 2011.11
B.Com - Finance & Accounting
Delhi University
Delhi 2003.08 - 2006.10
Skills
Performance Marketing
Certification
Google Ads
Interests
Timeline
Google Ads
2023-05
Google Tag Manager
2023-05
Google Analytics
2023-05
AVP Digital Marketing
Bajaj Capital Insurance Broking Ltd
2021.11 - Current
Co-Founder
EMarketing Advisor
2019.06 - 2021.08
Digital Marketing Manager
BookMyForex Pvt Ltd
2016.08 - 2019.05
Associate Marketing Manager
Talentedge - Arrina Education
2014.12 - 2016.07
Senior Digital Marketing Associate
UniPro Education Ltd
2013.01 - 2014.12
SEO Executive
Educomp Solution Ltd
2009.10 - 2012.12
MBA - Marketing
IMT -CDL Ghaziabad
2008.07 - 2011.11
B.Com - Finance & Accounting
Delhi University
2003.08 - 2006.10
Similar Profiles
SHALU SIKHASHALU SIKHA
Customer Relations Executive at Bajaj Capital Insurance BrokingCustomer Relations Executive at Bajaj Capital Insurance Broking
Vaishnavi PawarVaishnavi Pawar
Operation Executive at Bajaj Capital Insurance Broking LtdOperation Executive at Bajaj Capital Insurance Broking Ltd
Prabhat KumarPrabhat Kumar
Area Manager of Business Development and Sales at Bajaj Capital Insurance Broking LtdArea Manager of Business Development and Sales at Bajaj Capital Insurance Broking Ltd