SANJEEV MADHAV

• Achieved an annual revenue of over 15 crores as sponsorship for over 700 events and CSR initiatives in 2018-19.
• Drove continuous improvement efforts to modernise and implement modern management systems in coordination with HR and IT.
• Managed budget implementations, employee reviews, training, schedules and contract negotiations.
• Coordinated leadership workshops to educate team members on best practices to optimize productivity.
• Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
• Held weekly meetings with departmental heads to identify techniques to overcome sales & operational obstacles.
• Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions and business development.

• Developed innovative sales and marketing strategies to facilitate business expansion.
• Achieved growth by developing a long-range plan to broaden our client’s marketing plan to include events as a part of their marketing strategy.
• Drove creation of long-term strategic plans for growth and development of the company by identifying niche areas of operations (i.e. Sports, Art & Culture) and focusing on growth within those areas.
• Worked on major startup initiatives within the sporting and Culture fields such as the Indian Premier League (Part of the Delhi Daredevils in IPL 1) World Series Hockey (Mumbai Marines), Kochi Muziris Biennale 2012.
• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.

• Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
• Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
• Implemented incident management responses, including troubleshooting, root cause analysis and issue resolution.
• Executed local market strategies aligned to overall strategic and marketing plans, creating tactical initiatives to meet operational, budgetary and productivity goals.
• Enhanced organizational efficiency by gathering business requirements and improving data models and reporting frameworks.

Major Projects Worked on:

· Overall supervision of the setup and running of the Cisco Pavilion at the Shanghai World Expo

· Overall management of the Bahrain networkers conference in tandem with teams from EMEA and JAPA.

· Supported all event and meeting requirements for Cisco systems internationally.

• Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies.
• Initiated operational improvements using lean methodologies to drive efficiency and reduce costs.
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.

• Started my career with Mudra Communications, Cochin Worked on Prestigious high visibility accounts such as ‘God’s Own Country’ – a path breaking campaign for Kerala Tourism.
• Account Executive with MAA Bozell, Bangalore, Cochin and Chennai, providing logistical, strategic and creative support to the network of branch offices.
• Later served as a Sr.
• Account Executive and as Account Supervisor in Cochin and Chennai respectively.
• Created media plans; researched and purchased television, newspaper, and radio space.
• Identified potential media outlets, wrote press releases, co-ordinated and monitored follow-up exercises for the campaigns.
• Monitored effectiveness of each source of advertising and utilized this information when organizing future marketing campaigns.