Summary
Overview
Work History
Education
Skills
Disclaimer
Timeline
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Sanjeev Pandey

Sanjeev Pandey

Noida

Summary

Dynamic Senior Account Manager at Teikametrics with a strong analytical background and proven success in optimizing PPC campaigns. Skilled in data analysis and client relationship management, I drive significant revenue growth while fostering cross-functional collaboration. Adept at developing scalable processes, I consistently exceed performance targets and enhance team effectiveness.

Overview

8
8
years of professional experience

Work History

Senior Account Manager

Teikametrics
05.2020 - 03.2024
  • Optimize daily & weekly trends, TACoS, ACoS, profit and spend; Track growth forecasts to ensure achieve target
  • Collaboration with the team to share insights, develop tests, ensure PPC is aligned with topline and bottom-line goals, brainstorm ideas for growth, etc.
  • Create and implement scalable processes that help to increase the performance of the account management teams.
  • Perform keyword and targeting research to identify the best targeting options for a given account
  • Apply analytical skills to help the advertisers in growing their existing business and develop new business opportunities.
  • Define success metrics that will help the team continuously improve advertising/optimization solutions.
  • Deliver results against the revenue targets an sync with clients on a regular basis.

Specialist Data Analytics

Selling Simplified India
04.2019 - 12.2019
  • Assist clients to get to their ideal audience by meeting granular target parameters.
  • Manage pay-per-click campaigns on Amazon including Sponsored Products, Sponsored Brands, and Sponsored Display
  • Audit and analyze our current paid advertising campaigns to identify threats and opportunities. set short, medium and long term KPI targets
  • Audit and update campaigns along with data analysis and reporting
  • Build effective cross-functional relationships with key partners in sales, product management and finance across multiple locations.
  • Tracking main advertising KPIs and reporting on performance to management team
  • Hire and mentor talent, groom and grow team members

Business Operation Associate

Accenture India (On-site Google)
08.2017 - 04.2019
  • Analyzing strength of various companies through different aspects and find out if they can be potential clients for Google.
  • Prepare the company report accordingly. Working closely with the sales team on proposals and pitches for business.
  • Handling AdWords account for clients across all the Globe.
  • Anticipate the needs of advertisers and deliver solutions to exceed their expectations.
  • Alert advertisers with upcoming sale events and its value propositions for their business.
  • Checking their Spending Quality, Branding Management. Data Analysis in view of competitors and other industrial constraints.

Sales & Marketing Executive

Machwan Communication & Research
10.2015 - 08.2017
  • Monitor the advertising account and maintain KPIs (budgets, bids, impression share targeting options and other important account metrics)
  • Run campaigns for the websites, www.meripustak.com & merilibrary.com
  • Make daily adjustments and optimize performance of paid advertising campaigns

Education

Bachelor of Science -

Bangalore University
Bengaluru, India
05-2014

Skills

  • Experience managing PPC campaigns on Amazon and Walmart
  • Commitment to continuous optimization of marketing efforts
  • Experience in digital marketing analytics
  • In-depth knowledge of dynamics of e-commerce ads
  • PPC campaign management
  • Data analysis
  • Keyword research
  • KPI tracking
  • Performance reporting
  • Account management
  • Cross-functional collaboration

Disclaimer

I hereby declare that the information furnished above is true to the best of my knowledge and belief.

Timeline

Senior Account Manager

Teikametrics
05.2020 - 03.2024

Specialist Data Analytics

Selling Simplified India
04.2019 - 12.2019

Business Operation Associate

Accenture India (On-site Google)
08.2017 - 04.2019

Sales & Marketing Executive

Machwan Communication & Research
10.2015 - 08.2017

Bachelor of Science -

Bangalore University

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