SANJIB KUMAR SENAPATI
AVP RESIN BUSINESS
Bhubaneswar
Summary
Strategic P&L Leader in Specialty Resins, Chemical who scales businesses and builds profitable manufacturing operations.
Business Leader with 26+ years of experience driving growth in specialty chemicals and phenolic resins. Proven track record of scaling businesses from ₹1 Cr to ₹150 Cr, leading multi-plant operations, and delivering sustained P&L performance. Expertise in commercialization, plant commissioning, export expansion, and cross-border technical collaborations (ASK Chemicals GmbH, Hexion USA). Known for building high-performance teams and profitable market expansion strategies.
Overview
26
26
years of professional experience
3
3
Certifications
1
1
Language
Work History
AVP – Profit & Loss (Resin Business)
Kanoria Chemicals & Industries Limited
05.2025 - Current
- Own end-to-end P&L responsibility for the resin business, including revenue, margin, and cost control.
- Lead annual budgeting, forecasting, and monthly performance reviews.
- Drive NPD, strategic projects, and commercialization for new resin grades and applications.
- Improve operational efficiency, yield, and capacity utilization.
- Lead cross-functional teams across sales, R&D, production, QA, and supply chain.
- Make a case profit of 8 Cr by combining two plants in a 10-month period.
- Manage a team of 80 people from marketing, production, R&D, and technical service.
AVP – Business Development & Technical Service
Forace Speciality Chemicals.
06.2023 - 04.2025
- Grew the existing business and developed new customers through technical selling. Manage 200 customers, 5 dealers, and 50 employees for sales and technical service monthly. .
- Led business development of phenolic powder resin, resole, novolac liquid, hardeners, PTBP, and mold release agents.
- Conducted customer data analysis, market trend studies, and competitor benchmarking.
Head – Business Development & Marketing
Kanoria Chemicals & Industries Limited
12.2014 - 05.2023
- Led new business development for phenolic resin, formaldehyde, hexamine, and pentaerythritol.
- Managed sample approvals, product establishment, annual budgets, sales, and business plans.
- Executed monthly and quarterly collection plans, agent/dealer handling, commission agreements, and TDS compliance.
- Drove export sales growth, channel partner development, and SOPs for sales and dispatch.
- Conducted market mapping, new customer identification, market trend, and competitive analysis.
- Instituted weekly, monthly reporting, goal setting, and spot-on activity tracking.
- Worked closely with ASK Chemicals GmbH and Hexion Inc. USA for product and business development.
- Involved in reactor design, plant operation, and project, i.e., 20 KL reactor, 40 ACM, dehumidifier, phenol recovery plant.
GM-Product development
Aditya Olibchem Pvt. Ltd.
03.2012 - 11.2014
- Led business development and sales for Resole Resins, Phenolic Resins, and CNSL Polymers.
- Established annual budgets, pricing strategies, and sales targets.
- Developed dealer and agent network across India.
- Improved customer retention and market penetration.
GM – Production and technical service
Revex Group
08.2007 - 02.2012
- Headed production and technical service for phenolic & polyester resins.
- Supplied materials to large industrial groups such as ASK Friction and Escorts.
- Products handled: Phenolic Resin, Polyester Resin, PTBP, POP, NBR, CNSL, and specialty polymers.
Production Manager
Renu Poly Chem. Pvt. Ltd.
09.2001 - 06.2007
- Developed PTBP, POP, adhesives, and glass wool molding compounds, CNSL & cardanol-modified resins.
- Led formulation, scale-up, and application trials.
- Supported molding powder and fiber impregnation applications.
- Devised and administered cost control initiatives saving
Production Engineer
SRF Limited
07.2000 - 08.2001
- Worked in production operations.
Education
Diploma - Chemical Engineering
SCTE & VT
Bhubaneswar03-1998
B.Tech - Mechanical Engineering
RVDU
Gurugram2009
MBA - Marketing
MDU
FaridabadSkills
Resin formulation expertise
Pure powder, low free phenol powder, wears resistance resin
Cardanol/CNSL/linseed/NBR modified resins, Fast cure & dust-free powder resin,
Molding powder, thermally stable resin, lubrication powder
Resolf for refractory & foundry (Cold Box, Co2 Cure, Alphaset, Furan)
Novolac liquid, shell resin, catalysts, solid resol, POP, PTBP, Melamine resin, UF resin
Solid resol Butylated melamine, methylated melamine,
Applications
Friction (brake lining, clutch facing)
Refractory (slide gate, taphole, monolithic, mag-carbon bricks)
Foundry, abrasives, rubber, mineral wool, composites, paper impregnation, coatings, plywood, electronics coating, fiberglass, fire-retardant resin
Testing expertise
Flow length, melting point, gel time, viscosity, solid content
Free phenol, moisture, GC, GPC, Melbourne test, DAC
Certification
Post Graduate Diploma in Computer Science – BCC, New Delhi
STRATEGIC IMPROVEMENT
Own full P&L for multi-plant resin business, managing ₹200 Cr revenue with focus on margin expansion and cost optimization. Delivered 90%+ budget achievement for 5 consecutive years while improving EBITDA margins by 15%.
HONORS & ACHIEVEMENTS
Spot On & Employee of the Year – March 2019 (KCIL, Vizag), Achieved sales as per budget consistently, Increased resin business from ₹1 Crore to ₹150 Crore in 5 years, Successfully established two phenolic resin plants at Vizag & Ankleshwar (2400 MT/month capacity)
Constantly working more then 26 years in phenolic Resin field, in production, technical service, R & D, project ,business Development.
TRAINING & CONFERENCES
- Operational Excellence & Market Research – KPMG
- SAP System – KCIL, 5S, Six Sigma, Kaizen, TQM, SPLS, SEO
- Attended IFEX, IREFCON, ASIA BRAKE
INDUSTRY COLLABORATIONS
Worked closely with ASK Chemicals, GmBH, Hexion Inc. USA for technology development and business growth.
Timeline
AVP – Profit & Loss (Resin Business)
Kanoria Chemicals & Industries Limited
05.2025 - Current
AVP – Business Development & Technical Service
Forace Speciality Chemicals.
06.2023 - 04.2025
Head – Business Development & Marketing
Kanoria Chemicals & Industries Limited
12.2014 - 05.2023
GM-Product development
Aditya Olibchem Pvt. Ltd.
03.2012 - 11.2014
GM – Production and technical service
Revex Group
08.2007 - 02.2012
Production Manager
Renu Poly Chem. Pvt. Ltd.
09.2001 - 06.2007
Production Engineer
SRF Limited
07.2000 - 08.2001
Diploma - Chemical Engineering
SCTE & VT
B.Tech - Mechanical Engineering
RVDU
MBA - Marketing
MDU